HireEzy – Hire and Rental Software

Look To Small Companies For Social Media Innovation

• Business
• Facebook
• Marketing and Advertising
• SME Marketing
• twitter
• Why Social Media
• WordPress
• YouTube

Necessity is the mother of innovation – so the adage says!

The tough times create the business circumstances that foster necessity. Businesses are forced to be both more creative and at the same time more brutal in their decision making. Innovative ideas whether:

• market solutions,
• business models or
• technology will be created.

Whilst many of the ideas in this post are applicable across all business sectors, the focus of this article is on the Equipment Hire and Rental market.

Social Media as Basis of Innovation Ideas

The range of ideas that may be implemented can not be predicted. However it can be confidently predicted social media will form the basis of many innovations, around areas such as:

• Revenue Improvement: Marketing areas such as lead generation, customer service, customer retention;
• Cost Reduction: In marketing budgets by reducing expenditure on traditional marketing methods
• Mitigation of Risk: Such as in areas like Product Damages and Safety through use of YouTube, see post.

At the end of this post is a series of examples of how to use each of the major Social marketing tools.

Where to Look for the Innovative Ideas?

Where will the innovation emerge from, large corporations or small rental or hire business?

Let’s look to what has happened over the last thirty years as an indicator of what may happen. Consider this, that since 1980, Corporations have completely lost their monopoly on new ideas. This change in innovation sources ended the era of IP monopolization.  We are no longer in the era when “feudal lords” (i.e., a small handful of large “old economy” companies) controlled all the (intellectual) property and those who were without property had no rights. [1]

In 1980, Corporations accounted for 80% of all innovation (research and development outcome), they now account for under 20%. The beneficiaries have been small to medium sized companies who now account for 80% of innovations.

A key trend emerging in the knowledge economy is the change in the sources innovation. Prior to the 1980’s, large corporations dominated US research and development, with over 80% being undertaken by companies with more than 5000 employees. However since 1980, this has completely inverted, with small companies accounting for almost all the growth in R&D. [2]

Hire Rental Industry Innovation

The discussion above may not sound applicable to the Rental and Hire Industry but it is. For example in the 1980’s only the large Corporations could afford the innovation R & D expense of developing computing based management systems. Such rental software or hire software management systems are now powerful and affordable to businesses of all sizes.

Importantly though even more powerful tools such as Social Media are available (in may cases freely) to any business.

Innovation in the use of these tools is not constrained by not having financial resources but more by the extent of the will and imagination of companies.

It is in the area of will that the true constraint may appear. Major Brands have demonstrated in some instances a reluctance to engage in social media for fear of losing control of their brand. This is understandable as the brand is an asset that could well appear on the balance sheet. Hence taking avoiding perceived risks with the brand is understandable. Numerous articles in this subject.

Smaller hire and rental businesses whether though the pressure of necessity or less attachment to a brand are therefore more likely to undertake innovative social marketing ideas.

So if you are looking for new innovative ideas in the equipment hire and rental industry look to the Small business sector rather than corporations – the results may surprise you.   Below is a list of how equipment hire and rental  can use of each of the main social marketing tools.

About Us

HireEzy is the complete business management solution for hire and rental companies.  Not only does it include digital marketing, web integration it also includes social media marketing tool integration.

How to Use Social Media Tools

Marketing Problem

[intlink id="246" type="post"]Hire Rental Advertising Considerations[/intlink]
[intlink id="572" type="post"]Why Traditional Marketing Fails[/intlink]
[intlink id="875" type="post"]Yellow Pages Versus SEO[/intlink]

Creating a Digital Marketing Platform

[intlink id="254" type="post"]Creating a Digital Marketing Foundation[/intlink]
[intlink id="294" type="post"]Hire Rental Web Lead Statistics[/intlink]

Marketing via Twitter

[intlink id="592" type="post"]How Rental Hire Company can use Twitter[/intlink]
[intlink id="607" type="post"]Business Reason to Use Twitter[/intlink]

Marketing via Facebook

[intlink id="990" type="post"]Using Facebook for Business[/intlink]
[intlink id="781" type="post"]They worried about Social Media in the 1930′s[/intlink]

Marketing via YouTube

[intlink id="507" type="post"]How Rental and Hire Companies can use YouTube[/intlink]
[intlink id="481" type="post"]Big List on How to Use Social Media[/intlink]

Marketing via WordPress

[intlink id="641" type="post"]Why Blogs are Effective for Small Business[/intlink]
[intlink id="762" type="post"]Why Small Businesses Should blog[/intlink]