HireEzy – Hire and Rental Software

Managing Standard Package Offers

• SME Marketing

Many hire and rental companies offer standard packages for equipment hire, or even equipment rentals that include a bundled service.

But are they effectve?

What do You Know About the Packages Effectiveness?

This question relates to whether or not the package is being hired or rented in the frequency and quantity you anticipated. To know this you need to have access to information such as:

• Do you know how often a package is booked out in the last twelve months?
• Which month or seasons are the packages rented or hired in the most of least?
• Correlation of marketing effort (social media, sms or email campaigns) to package bookings?
• Are their combinations of packages that people book out?  If so could this in turn be bundled in to a promotional offer package?

Knowing this information and more, can lead to deductions such as knowing that the most effective time to market package B, is in June and July as this leads to 30% increase in bookings.  But marketing it in Dec and Jan leads to only a 3% increase in sales.  Or knowing that Package C, has been marketed heavily yet it has not been booked out in sufficient quantity to justify continuing with it?

To start the process of analysing a packages effectiveness you firstly need to define the package.

Defining Packages

Hire and rental packages can take multiple forms.  They can be a bundle of equipments for a specific purpose, the same or different bundle with a service – may be installation.  Or you may even offer a complete turnkey solution package which includes everything includng planning, staffing or service delivery as well as the equipment.

If you do offer such packages then you need to define the package with all of its component equipment and services.  HireEzy enables you to do this including packages that may include services or even sales items.

Allocation of Standard Packages to Bookings

Each defined package is allocated to a booking as a template offer, with all of its component equipments.  Such packages can still be modified for each client booking to suit there specific need.  This automation simplifies the whole process of booking out a standard offer, whilst enabling subsequent product offer analysis to be done.

What Event or Activity is Driving the Customers Booking

What is the customer hiring or renting the package for.  Obviously sometimes this is obvious, but sometimes it is not.  For example you may have a generic 20 person party rental package.  Certainly knowing the frequency at which this package is booked out is really useful.  But knowing which type of event the client is renting it for would be even more useful in marketing terms.

Is it for a corporate function?  And if so what sort of corporate function?  Many companies dont capture this information so hence may miss out on potential market opportunities.

Imagine knowing that the 20 person party pack has been hired out 25 times in the last 6 months, and 80% of these were for Small to Medium sized business staff functions.

Being imaginative you may determine that if you rename to a business function package you may increase sales.  You could even based on your analysis change the package as per their most common variations.  Or you could even go further and look at teaming up with a local catering provider and offer a complete solution offer traded under your brand with your handingly margin.

Information is the Key

The key to any good marketing analysis information of your standard package offers is information and teh ability to easily analyse it.  HireEzy (hire software and rental software) provides you with the ability to not only manage package easily as bookings but also the detailed market information you need.