16 Jan

Absolute must google marketing tools for hire and rental companies

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Google Inc.
Image via Wikipedia

Google’s Place Pages are a MUST for every Small to Medium Hire and Rental Company.

The Place Pages provide Small to Medium hire and rental companies with an excellent free marketing resource to add to their on line marketing.

WHY?

The target market for most SME hire and rental companies is their local city, region or county.

Big hire and rental companies with big marketing budgets can often dominate even local area searches through either their ad-words or large dollar spends on SEO.

For example even though you may be the nearest party rental company, major party rental companies can still appear highly ranked in the search results and as well as in the paid advertising links on the page.  Previously discussed in a previous article.

Your advantage often can be your proximity to the person.  You therefore need to emphasize this fact.

Google Local Business Center

Google has a local business center with excellent resources to help you in this marketing objective.  They are free and easy to use.

To access the tools, simply create a google account and then claim your web page etc.

Then with in the local business center you can add your business to the Google Maps search.  As shown below with ourselves.
googlemapsmle
You can also enhance this feature by clicking on the Pages icon in the local business center to add even more detail to your page.

So that when they click on the map pin, they can see more information about your business, including images and text etc, even promotions.  For example if you are in the USA you can even use the coupon feature to add to your map pin.

For example “10% off all Marquee hires in Mar”

Easy to follow steps and easy to use.  However be aware that Google needs to verify your change and this can take a few weeks.  But it is worth it.

Link to Social Media Marketing

If you link your Google Local Business Center marketing actions with a social media campaign, then you have an extremely effective marketing combination that can substantially counter any major competitors marketing budget.

Don’t Know How

If you don’t know how or want further information, then please contact us.  We provide this as a service to our Hirezy hire software and rental software clients.  But we are always happy to talk with other hire and rental companies.

By the way, HireEzy not only is the best hire and rental management software it also comes with all the embedded digital and social media marketing tools you need to conduct really cost effective marketing.
EMAIL Us – we are only too happy to help

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