HireEzy – Hire and Rental Software

How to Use Alexa to Improve Your Search Rankings

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• SME Marketing

Alexa provides the generally accepted global rankings for websites.

Whether it is accurate or not, the point is mute, the fact is that it is the generally accepted web site ranking.

Did You Know

That in July 2008, Google announced that it had just indexed over 1,000,000,000,000 (USA one trillion) unique web pages (url’s). Impressed well you should be because ten years earlier it was only 26 million (which is only 0.0026% of one trillion).

What are Alexa Rankings?

Alexa ranks sites based on the information gathered from Internet users who use the Alexa tool bar on their browser.

OK, yes not every one has Alexa tool bar so the traffic rankings are estimates only.  Hence the criticism levelled at Alexa from some quarters.

But then again what’s the difference between these estimates and television ratings, they are only estimates as well
The primary users of the data are advertisers.  Trying to determine which show (web site) to advertise on to reach their target market.

But Alexa actually offers more than that!

The Only Advertising on Our Site is Our Own – So Why Bother About Rankings?

Great question!

Yes, you can actually have a very low ranked site, yet be effective in generating traffic your website from good keyword usage.  Evidence that you have a good SEO practise in place.

Under Rated Benefits of Alexa

Alexa is a under rated marketing tool:

1. Enhance Your Credibility. One aspect of the sales process, particularly on-line marketing and sales is proving that you are credible.  Basically you can deliver what you say.  Customer testimonials on your site as well as other proofs.  Having a good Alexa traffic ranking can form part of the credibility proof set.  Why because it implies to on-line customers that other people value your site.
2. Market Research. Alexa is an excellent market research tool to support your competitor and market analysis.  In areas like your performance relative to them, keywords, reach etc.
3. Guide to Social Media Marketing Performance. Ok out on a limb here, but we found that when we were really active on social media marketing our Alexa ranking went North with a bullet!!!  So arguments about methodology etc of Alexa aside it was a useful tool we think in measuring our performance.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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