Renewing old hire and rental leads
If business is slowing down, then consider some form of lead generation.
One of the quickest and most effective is to go back through your previous leads.
Leads are previous sales inquiries that have not converted to a sale or booking.
Don’t be concerned that the inquiry may have been for a specific event that has past.
The key point is that they are prospects who have contacted you, therefore they have shown a propensity to consider hire or rental.
Secondly, unless otherwise stated by them, you have the opportunity to make contact with them again. Even if it is to seek permission to send information to them.
HOWEVER please check your local spam laws first.
The most cost effective way to do that is via email, or if you have the time try telephone or letters.
However email is probably the best way, it is quick and low cost.
More importantly you can track the contact through your leads section in HireEzy.
Here is an example:
Email Subject: Follow up from your previous inquiry
Dear Jane,
Previously you contacted Making Life Ezy about hiring (renting) some items for a function you were planning. If you are still planning the function or considering another function then we would love to be of assistance to you.
For your information here, I have attached a brochure of a special theme night packages we are offering.If you are interested in further information on these or would like to talk to us about other ideas, then please contact me.
Kind regards
RonUn -subscribe statement
Ensure you include an unsubscribe email link, so that the prospect can elect not to receive ay further information from you.
A note can be made in HireEzy against that lead, that they do not wish to be contacted again. Increasing leads generation especially in the current economic climate is an ongoing challenge, however the inbuilt tools of hireezy can make it easier for you.
HireEzy more information www.makinglifeezy.com.au
Read more about using free [intlink id="absolute-must-google-marketing-tools-for-hire-and-rental-companies" type="post"]Google Marketing Tool[/intlink]s as well.
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