Predicting the Downturn Winners in the Hire and Rental industry
For a more frequent readers you will know that we take the view that yes things are tough but lets focus on positive ideas to improve business.
Recently we came accross this article from the UK. It is well worth reading!
It promotes 10 things you can do to improve your marketing in tough times!
How to thrive during a recession by Mick Spain (click on bold text to go to the article)
One point he made really struck home! The attitude of the company and its people.
Coming from a sports obsessed nation, the analogy is powerful. When watching two teams battling it out on the field, picking the winner sometimes is easy – body language will tell you who is going to win. Often well in advance.
The team that will ultimately lose, will let their heads hang, they won’t do those extra things for the team, they will watch the scoreboard and they become obsessed by decisions or circumstances that go against them.
Constrast that to the team that is winning or going to win. They ignore the things that are against them like dodgy decisions, a bad bounce or even the weather. Ie they ignore the factors beyond their control.
Instead they focus on doing the right things, the extra team things and they remain positive.
We market extensively and speak to many hire and rental companies. It is surprising the response differences you get. Some managers you speak to sound defeated it is in their attitude all they want to talk about is how bad the economy is. A factor beyond their control.
Alternatively you speak to others, who are focussed on doing things to make their businesses better. Yes they accept their is a downturn, we all do, but like us they accept that it is beyond control. Instead these companies want to talk about business value and ideas to make their businesses better. Often they are the most pro-active readers of this blog site.
So like watching a sports game, it is easy to pick the winners, by watching or “listening” to the bodylanguage (attitude).
Downturns are a natural cycle in business life, it will ultimately pass. Whether you as a hire or rental company survive to see the upswing, depends on your attitude more than anything else.
The author, Mick Spain made the comment – if you think you can or you think you can’t – you are right!
It is the same adage my father has recited to me for over 45 years.
So if you are committed to success and would like to discuss business improvement ideas for your hire or rental business, then please contact us via our web site www.makinglifeezy.com.au
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