HireEzy – Hire and Rental Software

A simple mind map of how to manage your hire or rental business

• hire accounting
• hire leads
• hire sales
• Hire Software
• improving lead generation
• reducing hire costs
• rental accounting
• Rental Software

Some days the task list of things to do is overwhelming,

where to start,  what to next, who should do it etc etc.  For most small to medium business owners of hire or rental companies this is the daily reality.  Stressful enough to think about as you drive to work, without the background radio comments of from dire predictions of economists and commentators.

Everyone will suggest to keep things simple, easy to say harder to do.  But one very helpful way is to have a simple mental image of your hire or rental business.   Here is one simple mind map.

How to use the map.

In simple terms, the reasons you undertake marketing is to create leads. Once you have a lead, you focus is on converting that lead to a sale or booking, as quickly and efficiently as practical. Managing your stock effectively is a broad term, but encompasses all things to do with your inventory, servicing, delivery and collection costs.  Having the right stock, ready to hire at the right time in the right condition. Financials is an interesting one, what you do and how well you do it drives your cashflow and accounting transaction.  You are in business to make money, what you do is how you make money, the two are intrinsically linked.

The final stage, manage your existing customers is often forgotten.  Estimates on winning new customers range from 5 to 15 times the cost of maintaining an existing customer.

So as you drive to work, you break the broad problems you have down in to the simple stages.

Marketing to Create Leads: If your sales are declining, consider what you are doing to market to generate new leads?  Thinking about it this way, enables you to quickly think about your current marketing approach.  Are we web marketing effectively,  or newspaper advertising etc.  Where is the problem?  With HireEzy you can quickly analyse your lead sources to identify problem areas.  You can also read other posts on this site that suggest or discuss different marketing ideas.

Manage leads to bookings or sales: If you are getting the leads, are you getting the sales or bookings conversion, or are the dollar size of the hires relatively too low or are the taking too long.  Again analysing sales using HireEzy can assist in determining where the problem lies.

Effectively manage your product assets: Such a broad area, with so many potential problems.  So lets take an example problem – sales being lost because of insufficent stock.  What is the cause, is there a sufficient inventory relative to current and forecast bookings, has there been a change in product demand, is too much of the current inventory not available for hire, due to servicing, cleaning or repair requirements,  Where is the problem?  Again use the analysis reports in HireEzy to identify the cause.

Financials driven by your bookings: What you do should drive your accounts.  Not sure what your cashflow forecast is, then it is probably because your booking forecasts are not visible in your accounts.  This is the most common problem facing companies who have an accounting package either separate from or being used to manage their business.  Ideal for the accountants terrible for operating the business.  This problem is solved with HireEzy as the accounting package is integrated into the solution.  A confirmed booking creates an immediate accounting transaction entry.

Manage your existing clients:  Back to feeding your market leads, are you getting word or mouth referrals or repeat business from existing customers?  No, then look at some of the tools in HireEzy and the business improvement suggestions made in this blog, such as renewing old leads.  Remember your customers can be your best marketers.

This mind map tool is just a way of helping to simplify you business, to make sense out of the myriad of issues and problems you face daily.  Try using it and see if it helps you.

Making Life Ezy is the name of our company and the objective of our products like HireEzy, for more information go to www.makinglifeezy.com.au Available through out USA, Canada, South Africa, Australia, New Zealand, UK and Singapore.