Tech Trends

19 Feb

Series One SEO for Rental Hire Companies

This is the first in a series of articles designed to help your hire company or rental company improve your website rankings.

Search Engine Optimization (SEO) is the termed used to generically describe those things you can do to improve your search engine ranking.

That is how high you appear in the search results of a search engine, ie Google, Yahoo or Bing, when your potential customers type in the keywords that best describe your hire or rental business.

For example, if a customer seeking a party rental or party hire company in their area, types in “party rental miami” then in an ideal world you are the first company to appear in the search engine results.

Achieving that result though requires that you use Search Engine Optimisation (SEO) techniques.

Search Engine Optimization. This term is widely used in the search engine industry as a collective name for those activities that are directly or indirectly aimed at improving a page’s search engine ranking.

Yes you can pay someone to do it!

Or You can do the SEO yourself!

This series of articles will help you to get started doing it yourself.

The first thing to do is getting a basic understanding or how Search Engines work and then also of SEO

First How Search Engines Work

The first thing to do is to understand the search engine optimisation and to do that you need to understand the basics of how search engines work.
Although an older article, I like it because it keeps things pretty simple enabling you to get a basic understanding which can be built on later.

Second A Basic Introduction to Understanding SEO

There are a number of papers around which introduce your to SEO.

On our EzySoft YouTube channel we have some great introductory video’s to SEO, the best being Search Engine Optimization, click here

Or if you prefer to read,  start with, a basic introduction to SEO. Or alternatively this one is equally short and sweet, introduction to SEO.

Next Article – Getting Started

The next article gets you started with your DIY SEO

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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19 Feb

Thumbs Up – Techo Twitter Posts week ending 8 Nov

Welcome to the Thumbs Up Edition of my review of the week in tech – each week.

I’m picking out the things that I liked the most that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

This week in Thumbs Up I found a couple of fantastic little handy apps and some surprising news about the uptake of Windows 7.  Check it out below:

  • Why couldn’t someone release this years ago – XP Quick Fix Plus Repairs Common Windows XP Errors http://bit.ly/38Hhtd

Well… I don’t think I need to remind anyone that XP has had its fair share of problems.  This program launches into an interface which details 40 of the biggest problems in XP whilst providing an interface to click a button to plug that problem.  Unbelievably amazing app.  I would recommend you grab this app and run it on your XP installation and I would also recommend that Microsoft hunt down the developer of this software, write them a blank check to buy the whole company and submit this software over Windows Update.

  • This is pretty handy – Cache My Work Restores Your Workspace After a Restart [Downloads] http://bit.ly/2Ffdyv

I have this happen to me all the time – I get into work in the morning and Windows rebooted through the night to install automatic updates, therefore everything that was open on my desktop had been automatically closed.  Trust me, this freaks me out everytime it happens as I usually have about 10 – 15 scripts open on my desktop at any one time that I am working on and it’s annoying to have to retrace my steps and figure out what I was working on at the end of the day yesterday instead of just having it all there still open like it is supposed to be.  This application attempts to address this issue by keeping a log of everything that is open on the desktop – if you have to suddenly reboot, this program will reopen all of your applications for you when Windows starts up and in some cases can even reopen the files you were working with inside your applications.  It’s not perfect, but it’s heaps better than nothing.  I installed this and I love it.

So, if you follow the instuctions here you can essentially make a little tool that replicates the Windows Key + TAB functionality, but I tell you what – despite the Windows Key being on 104 keyboards ever since the release of Windows 95, there are an alarmingly frustrating amount of people out there that have absolutely no idea what the Windows Key is.  So, when a core piece of functionality for cycling through windows open on your desktop involves telling people to “use the Windows key”, it is extremely easier to just set this icon up on their task bar.  Trust me, it is.  And you know what?  I actually like it – once launched, you can just hit the TAB key to cycle between windows, instead of having to keep holding the Windows key whilst tabbing to keep the Flip 3D feature open.  Check out the article this is worth doing for your Windows 7 machine.

So much for Apple‘s new ads saying that everyone was excited around the Windows 7 launch because it was time to upgrade to a Mac.  All it took was for Windows 7 to be on the market for two weeks, and already the global marketshare for Windows 7 machines across the world is bigger than Mac OSX Snow Leopard, which has been on the market for three months.  As of the time of writing, 3.27% of all computers in the WORLD have Windows 7 on it.  Pretty amazing statistic.  Another under the radar piece of info in this article is the fact that the global marketshare for Windows overall was almost 93%, which is a lot better than it used to be earlier in the year when I heard that it had dropped just under 90%.  It seems that there aren’t as many Macs in the world as everyone thought there was – Apple still have their work cut out for them, no wonder they are spending half a billion dollars are year on advertising.

  • Geek alert! – Coke Zero Has Zero Calories And Sugar, But Is High In Spy Cameras http://bit.ly/2uIK8h

You’ve gotta love spy cams built into everyday objects – they are mega handy.  This artcle demonstrates a Coke can with a camera inside and a USC cable attached so you can use it as an instant web cam for spying on your house / office whilst you are not there.  Interested?  Me too.  Check out the link. :)

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@ezysoft.com.au

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18 Feb

Thumbs Up – Techo Twitter Posts week ending 25 Oct

Welcome to the Thumbs Up Edition of my review of the week in tech.

Each week I’m picking out the things that I liked the most that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

I missed out on doing this weekly review on time as it was all hands on deck in Making Life Ezy putting the final touches on HireEzy 2.1 before release that week. We’re all done now and everything is back to normal.

This week in Thumbs Up the common theme here is Windows 7.  It’s out – finally – and it’s awesome.  I’ve been finding all sorts of really handy links which I think you’ll like, such as how to change settings, handy little apps and more. Check it out:

This feature is something that sort of exists in Windows 7 already but takes it to the next level – what you can do is split your monitor into multiple monitors, so that you can maximise a program into a portion of your monitor and then maximise a seperate window into another portion of your monitor.  What you’re left with is a few apps open on the screen at the same time, all into their tidy areas.  Pretty handy for power users, check out the screenshots on the article link.

  • Great article – Top 10 Windows 7 Booster Apps [Lifehacker Top 10] http://tinyurl.com/yfnfoqg #Lifehacker

I won’t detail all of the Top 10 here so I encourage you to take a look yourself, but the summary here is tips for changing some of the look and feel of Windows 7 back to older styles of Windows for the technology phobics out there, in addition to useful jumplist applications for GMail and FireFox, which allow you to access application shortcuts from the taskbar which is handy (especially if you’re using a touchscreen). There are also a couple of super handy apps at the bottom – one of which I detailed last week, the alternate ALT+TAB application, but also a sinlge program that will install a whole pile of programs for you that you might use all the time – in one installation – which is really handy for people buying new PC’s and find downloading and installing all of their favourite utilities a drag.  Check it out.

  • RT @makinglifeezy How to Design a Company Name, Logo and Colour Scheme – http://tr.im/CKmk Includes examples of the bad ones

Our very own marketing department put together this little gem of an article – a list of links to other sites detailing how to choose the core details of your business well.  Great examples here of the right and wrong way of doing things, I found it quite educational. :)

A pretty self explanatory post here – this article has a whole pile of links to good tips and handy apps and definately worth a read of you’ve just grabbed yourself a copy of Windows 7 or a thinking of doing so.

  • Here’s a huge pile of links to useful #Windows7 articles and tutorials – Lifehacker’s Complete Guide to Windows 7 http://j.mp/3Fy0cc

… and another one! Consider this article the ultimate crash course in Windows 7.  Forget about buying books or training courses, EVERYTHING is here.  The best part about this article? I can guarantee that you’ll see something in the list here and you’ll say “wow I didn’t know it could do THAT!”  Check it out!

Here’s a good way of somewhat balancing out all the excitement for Windows 7 – post an article about how you can install Mac OSX on a normal PC so that you don’t have to buy an expensive Mac.  I’ve been reading other articles about people who are tried this out and they say it’s legit and works well – even on netbooks.  If you’re willing to give it a try, then have a look at this.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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18 Feb

Twitter Spam

Rarely do we make any third party posts, but we recently came accross this one by Bernard Moon on Mashable.Com

It is well worth reading, the link is below

Twitter Spam: 3 Ways Scammers are Filling Twitter With Junk

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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02 Feb

7 Steps to Off Page SEO Techniques

ArticleCoop | 7 Steps to Off Page SEO Techniques

7 Steps to Off Page SEO Techniques

By: Bill Wynne

Off page SEO Techniques are very important for any website, blog or otherwise that wants to harness the power of organic traffic from the big search engines like Google, Yahoo and Bing.

Search Engine Optimization (SEO) is a process that includes a number of elements to insure a more favorable position for your website in search engine result pages like those of Google, Yahoo and Bing. The success of your online marketing is greatly enhanced when you can increase the ratio of your organic traffic to 80%. This traffic is free and very valuable.

There are two kinds of SEO, on page and off page SEO techniques. We will only discus off page SEO techniques in this article. Off page SEO are the things you need to do to get a higher page rank (PR) and a good position in the search engines like Google for your website after you launch the website.

What are the off page SEO techniques? Off page SEO techniques are always connected to building your link popularity. Link popularity represents the number of back links or links back to your website from other websites that your website has. To check you website’s current link popularity, go to Link Popularity and use the free tool to check your website’s link popularity. The greater link popularity that your website possesses the higher your page rank (PR) will be. To build your link popularity you need to increase the number of websites that link back to your website.

There are a number of off page SEO techniques

1. Email site webmasters that are responsible for websites similar to yours in content and ask them for a link that you will reciprocate on. There are sites that have a page full of links and the links are not relevant to each other as far as content is concerned. Link Farms can damage the reputation of your website with Google instead of helping it. It is not advisable that you take the easy route and join in any link farms. Link schemes are not approved by Google and before you take what may appear to be an easy route for getting back links you should read information on Google’s site about illegitimate linking methods, this will assure you of more success with Google. One strategy used is to launch a lot of fraudulent sites to create lots of links to one site or more. Google has ways to track this and the sites involved could likely be blacklisted by Google.

2. Content – The best way to conduct your off page SEO techniques then is to insure that you have unique, highly informative content. When you have great content other webmasters will want to link to your site. If they just copy and paste your content on their website that is a violation of intellectual property copyright laws. Make people want to link to your website. This is the best of all off page SEO techniques to increase the number of websites linking to yours.

3. Article marketing – There are hundreds if not thousands of article directories on the Internet. You can submit articles to these sites and for every submission, you will be allotted a resource box in which you can introduce yourself and share a link to your website. Some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task? There are services detailed on my blog that you can use for monthly fees or software that is automated.

4. Forum marketing – There are online communities that are dedicated to the subject of your website. Find those forums, join them and become part of the community. You want to leave relevant valuable comments showing you are part of the community and not just spamming. You will be seen as a spammer just there to post a link and you could be banned from that forum. In the forum you will be able to have a signature box that will accompany every post or comment that you make in the forum. Your resource box allows you to have one or two links to your website. For every post you make, you will have a link to your website.

5. Craigslist – Craigslist is a well-known classifieds website with a PR7. A PR7 score is very high! Having a link on a website with a PR7 will give a boost to your website. To have a link on Craigslist go to the site, choose the category that is relevant to your website, post your advertisement with your link of course and see what happens. It doesn’t matter if anyone reads your ad. The object was to have a link to your website on Craigslist. Your ad will expire so you should have a way to remind yourself to post there when your ad expires to maintain a constant link there.

6. Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at Webconfs

7. Triangular linking – Google does not like reciprocal linking but triangular linking is one way of getting around this limitation. Look for webmasters who will work with you on this one of the off page SEO techniques. Webmaster A posts a link to Webmaster B’s website. Webmaster B posts a link to Webmaster C’s website. Webmaster C posts a link to Webmaster A’s website. It is the same principle as reciprocal linking, but the search engine spiders are not programmed to determine this type of linking.

Author Resource: Find more related information on Article Marketing on Bill’s Blog. Since 99′ Bill Wynne has successfully used the Internet to effectively convey information for profit and not-for-profit. Recently, Bill created a blog to share his experiences in Internet Marketing. His blog offers free tools and articles like Off Page SEO Techniques

Article From ArticleCoop

01 Feb

Thumbs Up – Techo Twitter Posts week ending 15 Nov

Welcome to the Thumbs Up Edition of my review of the week in tech.

Each week I’m picking out the things that I liked the most that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

This week in Thumbs Up is all about handy Windows apps, plus some interesting statistics about social media in the enterprise:

If you haven’t heard of Windows SkyDrive, it’s basically a free online storage solution provided by Microsoft which gives you 25gb to store whatever you want on the internet so that you can access from anyway.  It’s not really pushed at the moment which is why not many people know about it, but that will certainly change once Office 2010 is released, as it is heavily focused on extending the Office experience beyond the desktop allowing people to create and save MS Office documents online using online browsing versions and store them in their SkyDrive using the Office Live plugin.  Personally, I’ve found it really handy and I use it alot.  What this application does (which was NOT created by Microsoft, by the way) is install your SkyDrive as another hard drive on your computer in the Explorer shell, so that you can simply copy and paste to it like any other hard drive – the online difference of course is that you are storing your stuff on Microsoft’s servers.  This is really great for backing up all of your critical information so that if your machine breaks down or is stolen, you can simply replace it and remap your SkyDrive to the machine using this application and voila – you have all your information back.  Highly recommended.

  • Very interesting – Palo Alto Networks: Twitter Usage Soars in the Enterprise http://bit.ly/TBJt1

There is another article of similar theme that I tweeted as well this week, which you can read here – http://bit.ly/1P8llM – which also touches on how social networking usage is exploding in the business and enterprise workplaces.  The reason why?  It is a far more effective way of engaging your audience and getting your message across.  I am willing to bet my left kidney that Google will shell out somewhere in the vacinity of $2 billion to buy out Twitter and position it as it’s newest advertising medium, considering that many businesses are telling the same story as we are – Google Adwords is a WASTE OF MONEY.  Our company stopped using it earlier in the year and we now exclusively advertise our products and services through Twitter (and Facebook to a lesser extent) and the result has been a 700% increase in sales leads.  True story.  We are so happy with the results that we will never use Google Adwords ever again – which by the way supplies Google with 97% of their $16 billion a year in revenue.  You do the math – Google will have to radically adjust their business model or risk becoming irrelevant and having their revenue dry up big time.

  • Good article – Stop Paying for Windows Security; Microsoft’s Security Tools Are Good Enough [Opinion] http://bit.ly/19flzZ

I’ve blogged about Microsoft Security Essentials before – if you haven’t yet heard of this program, it’s Microsoft’s version of a free anti-virus program – and since it’s release I have been surprised about the amount of articles likes these that are getting published which are complementary to Microsoft for this being a great release.  What I would add to the fact that it is a good enough security program is the fact that it DOESN”T ANNOY YOU.  I’ve been running it myself ever since it was released and not once ever has the program prompted me to interact with it in any way.  At first I was a little worried that perhaps the virus definitions weren’t up to date so on the odd occasion I opened it up to check – I was wrong, the program is updating itself almost daily and it isn’t doing anything annoying on the screen to indicate that it’s working in the background.  In my opinion, that is the ultimate security program, as I often forget that it is there.  I have been going through the process of uninstalling AVG and other virus programs on the computers that I come across and have been installing this instead, it truly is a nice, solid release and I’d recommend it to anybody.  If you’d like to try it yourself, you can download it for free at http://www.microsoft.com/security_essentials.

Photoshopping has pretty much become a verb now, on par with Googling a search of Tweeting a message and yet Photoshop is an extremely expensive piece of software that only business professionals can afford.  This application – Paint.NET – which has been around for a while, is a FREE program that gives you all the basics of image editing and some advanced options too.  I’ve been recommending this to people who are uploading graphics to their website and want to do some basic image manipulation themselves and this program will do it all for them for the nice price of nothing. I’d recommend this to anybody – it’s a Windows only release, but let’s face it, the majority of Mac users probably have Windows installed as well, or will need to install it soon.  Grab this and enjoy (and check out the article for more tips on how to use the program).

It surprises a fair few people that I talk to when I tell them that I’m a dedicated Internet Explorer user, but truth be told, Firefox is a great browser but still has a ways to go. Do you ever wonder why Google invested a whole pile of money into building their own browser even though they pony up the majority of the funds that Mozilla uses to operate whilst building free products like Firefox? It’s because sometimes in situations like these where the browser is such an important tool, it’s beneficial that it is being designed and built by people who spend all day working in computer security for a wide range of software products, not just one.  This article goes on to detail how Firefox is the most vulnerable browser to hack attempts and general exploits, even above Internet Explorer.  Something else that most people don’t know about Firefox is that it is a memory hog.  I’ve often looked at people’s computers who have Firefox open and 3 or four tabs open and Firefox is using around 180 – 200mb of RAM from the machine just to do that.  It’s pretty ridiculous.  My general advice is to stick with the browser that comes with the computer – IE on Windows or Safari on a Mac, as they are both acutely fine tuned for their respective environments.  What about Google Chrome you might say?  Well, you can always use that browser if you don’t mind the fact that it is butt ugly.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

30 Jan

Series Two on SEO for Rental and Hire Companies

In the first article in this series we looked at the basics of SEO.

Now we will move on to getting started.

Step One:  Analyse your current site.

Why? Because firstly it will give you a list of things you need to do to improve your SEO and secondly it will enable you to track your improvement overtime.

There are a number of great sites which help you do this, but we love Web SEO Analytics tools.

WebSEOAnalytics has excellent SEO analysis tools, best of all they are free.  The first one to use is the Web SEO Analysis Tool, it will give you a comprehensive report on your current site.

Step Two:  Get the SEO Tool Bar

Download the SEO tool bar for Firefox, it you have IE or another browser, you may wish to consider installing Firefox.

This tool bar gives you excellent analysis tools for every site you visit.  The information it has is really useful as you go forward in undertaking the SEO yourself.

You could also consider using the Alexa toolbar as well, it has some useful tools in it as well.  Alexa can help your search rankings as explained in a previous article

Step Three: Start Fixing the Issues

The Analysis Report you received from Web SEO Analytics may include some issues or errors you may not understand.  Don’t stress, either go back to Web SEO Analytics web site or get this really good free ebook that can help.

29 Jan

Aligning Social Media to The Buying Process

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SocialMediaV
Image via Wikipedia

In the previous article we discussed how companies are missing out out a golden opportunity in using Social Media to create sales leads.

In this article we will explain how to align Social Media to the customer buying process.

The example used is a party or event rental company.

Understanding the Customer Buying Process

Lets go back to marketing basics. People or businesses when they are considering a party or event generally go through the following process before buying:

1. Look For Ideas
2. Look for suppliers of equipment or services for those ideas
3. Contact the supplier
4. Start of normal sales process

Now Align To Social Media

[table id=7 /]

We are happy to provide advise to you if you are a hire or rental company.  No charge its a service we provide.  Why because our hire and rental management software comes with embedded social media marketing tools and we want people to appreciate the value of using them.

Please contact us Email Us

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30 Dec

Worried about Social Media – in the 1930′s they did too

It is interesting how things change yet still stay the same.  Is Social Media new, if not are the problems for business new?

Two great articles look at both questions, both well worth reading:

  1. The first proposes that Social Media has been around for over a hundred years.  An excellent article written by journalist Ron Callari is  “100 years of Social Media“.
  2. The second article is also definitely worth reading, if you are worried about Social Media creating problems in your business. With out ruining the great article written by Ken Burbary for you, I will simply insert the link here.

The Hire and Rental industry whether a party, event, baby, equipment, audio visual rental or hire company are ideally placed to take advantage of Social Media marketing.

If you are a Rental or Hire Business and not sure where to start?

Then contact us at  www.makinglifeezy.com.au and we will be happy to help you.

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29 Dec

How to Design a Company Name, Logo and Colour Scheme

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At some point, usually at start up, every company has to think about it’s trading name and the image/ colour scheme it uses.

Getting it wrong can be a limitation on growth – or worse!

There is quite some theory behind naming, logo design and colour.

We have put together this list to help you get to grips with some of the theories.

Spending time on name, logo and colour is well worth the effort.

Examples of Getting it Wrong

Here are some examples of getting it wrong:

List of bad logo design’s and names

The Worst Bad, Ugly and Horrible Designs

What Makes A Good Logo?

What Makes a Good Logo

Top Ten Logo’s of All Time

Thought Provoking Logo’s

50 Clever Logo’s

Developing an Image

Logo Design – How to design a logo

Colour Theory – Theory behind Colour

Color Symbolism - What Different Colours Means to Different Cultures

Colour Considerations – What different colours mean for business

Thinking of a Company Name

Considerations – What You Should Consider

A Process – An approach to developing a name

Name Generator – Automatic Name Generator

SEO Impact – Think SEO Before You Name

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28 Dec

Thumbs Down – Techo Twitter Posts week ending 11 Oct

Welcome to the Tumbs Down Edition of my review of the week in tech – each week I’m picking out the things that I thought were a stupid idea, a bad thing to happen or just payed out on a tech company deservedly that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

Over the past few weeks my blog posts have grown quite large so I’ve split my review into two, labelled the Thumbs Up and Thumbs Down editions to highlight the best and worst of technology news to hit the streets over the past week.

This week in Thumbs Down I started to realise that people are going to think that I’m an Apple hater and I’m really not – in fact I spend every day developing products in an Apple owned product called Filemaker and I love it.  Nevertheless, I am continually amazed at how much Microsoft cops flack for the bad things that they do and yet Apple are really screwing people over and people rarely speak out about it.  You might have heard about a new law that the US Government are discussing at the moment to force blogs to disclose all the freebies that they receive from tech companies – an obvious poke at Apple who are rumoured to give selected bloggers free gear and early sneak peaks at their technologies and threaten to cut off their access to executives and devices if they ever say a bad word about them.  This law will obviously expose all the wimps who are too afraid to lose their free stuff and don’t report objectively.  Very funny.

This article details the struggles that developers are having when they commit a large amount of time to creating a significant iPhone app, such as a game.  Apple, in all their ignorance, are alledgedly stuffing around in paying developers on time or at all, causing developers to struggle to make ends meet until they are finally rewarded for their work (with iPhone applications, Apple pays the developer in bulk a few times a year for their 70% of the application fee, rather than each time their application is sold). My comment in the tweet was making reference to the fact that they have gone on record as saying that cheap mobile apps, such as $0.99 apps, are not conducive to a heathly application marketplace to which there has been some pretty negative feedback in itself – personally I think Microsoft are sort of right on this one and there is a lot of talk about how there are 85,000 apps in the iTunes App Store and that this is amazing, but realistically all the iPhone developers are canabalising themselves and this article describes how in turn the developers are being left in the cold profit wise.  Couple this fact with that developers are constantly getting their applications rejected for inclusion in the App Store with little feedback, delaying their launch dates and causing further financial pain as a result of loss of planned income and what you get is a real problem that is going to come to a head soon.  I think that in about a years time, when better Windows Phone devices are on the market (with a far better OS than this one), legitimately competing with iPhone and providing a more balanced store with less junk and easier to find applications that have some worth and a priced fairly, this will either cause the iTunes App Store to either implode in infamy or more realistically cause them to dramatically change their policies and start doing things like removing applications that don’t sell well or restricting the amount of apps that can compete with each other, for example.  It’ll be an interesting saga to see play out, that’s for sure. As an aside not, isn’t it VERY funny that bit.ly auto generated a web address to this article spelling the word “DOOM”. Fate, my friends.

  • Wow I never knew about this, good article – Google‘s Abandoned Library of 700 Million Titles (Kevin Poulsen/Epicenter) http://bit.ly/34gIPk

Since this article came out, there was follow up news saying that Google were made aware of this article and the negative backlash that resulted from its publication and as a result were going to proactively attempt to upgrade the old USENET archive to make it as searchable as all of their other offerings.  So, it’s an on the fence proposition at the moment, but nonetheless it’s pretty crap that the old USENET archives of information have been effectively closed off to the public by being unusable.  For those of you who don’t want to bother reading the ariticle, USENET was an archive of news/comments/general information that predates news websites, blogs and Twitter.  There is a lot of information in there such as old photos of company products, info about tech company movements from the 80′s and the like that would be interesting to researchers or other people looking to take a lot more of a detailed look into the history of a tech company.  Google ended up buying this old facility for its information as part of their spending spree towards global domination in information resources.  We’ll see what Google have or will come up with to restore this.

Each update to Facebook has been friggin annoying and has caused its users to have to learn how to use the site all over again.  ‘Nuff said.  Let’s hope that this next update won’t be as painful but personally I’m not optimistic.

  • The best read on the internet I’ve found in a while, blogging irresponsibility, VC responsibility all covered here – http://bit.ly/3ojdgl

I personally appreciated reading this article as our company is heavily involved in Venture Capital funding to facilitate our future expansion – what this article details is how a person got on the ‘net and wrote a rather asinine article saying VC’s are ruining tech innovation, to which this guy responded and rightfully ripped the guy to shreads.  What I thought would most interest my audience of readers is seeing a classic example of how bloggers posing as reporters can be destructive without their fact checking.  For our company here on our blog, we have an make no illusion to the fact that we have our own products which we think are great for the Hire and Rental industry whilst maintaining a mostly neutral perspective on the tech landscape and writing to an audience that want to find out how the relevant things we talk about are consequently relevant to them.  There are other bloggers who try to be news organisations in general and write with far less integrity than an objective reporter and this is where the problem lies in modern day reporting – the author of this article rightfully argued the point that the person he was blasting embarrassed himself by trying to publish his opinion as news on his news blog.  In addition to this, the article is actually pretty funny to read as well. :)

  • ROFL! I wonder if Apple will make an ad about this – 85 Percent of Mac Switchers Forgot to Toss Windows PC http://bit.ly/mY385

Pretty funny statistic – More often than not, people are either buying a PC or their buying a Mac AND a PC, negating much of the rhetoric about Mac’s providing value for money over PC’s.  I can understand why people are switching to Macs to escape the daily frustration of Windows whilst keeping a Windows PC on standby to use in situations where they don’t know how to achieve something on a Mac (or just can’t get a similar app that solves a business problem for the Mac as they can for the PC).  For me personally, I found Mac OSX pretty daunting at first and it took me a while to learn all the different areas and achieve a comfort level with it and I’ve a developer who works with technology on a constant basis.  Where you have to poke fun though is at the Mac vs PC’s ads – this article details that people are keeping Windows PC’s whilst being Mac users because Windows is what they understand and trust, for better or for worse.  We’re all learning the new age of technology together and it’s pretty hard to keep up.  You know what?  We’re talking about making our next computer purchases being the latest Macs that come out next month and using both Windows 7 and Mac OSX on them, because we can, then we get the best of both worlds.  It’s a pretty interesting space to watch at the moment and in the meantime, all the Mac vs PC stuff is just really lame, both technologies are really good and should be treated as such.

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26 Dec

The Risk Facing Social Media

Social Media marketing faces a serious risk to its adoption by business.

Many already question whether it is a fad? And if these risks are not addressed then it could well be perceived as a fad?

The hype that presently surrounds Social Media marketing has many of the hallmarks of the late 1990′s and its hype regarding integrated business systems.

The Chasm

Technology-Adoption-Lifecycle1

Social Media Marketing has its basis in technology arguably web 2.0 tools. Therefore it is considered that some aspects of Geoffrey Moore’s, Crossing the Chasm (1991) could be applied to Social Media Marketing.  (note image source wikipedia)

Early Adopter Stage

In life cycle terms Social Media Marketing for business is very much in its early adopter stage.

Early adopters, like us, are the enthusiasts who see the business potential. To businesses like us, we see the potential of Social Media marketing as a way to achieve our business goals. We are driven by dreams and aspirations for improving our business marketing using Social Media marketing without the need for definitive proof that it will work before we start.

However this is the stage at which results must begin to match dreams.

visionaries are easy to sell but very hard to please… because they are buying a dream…

This is where the real risk for Social Media lies!

It must be seen to deliver the results expected. And it is this expectation that it at the very heart of the risk facing Social Media marketing’s future.

Hype Setting Unrealistic Expectations

Social Media Marketing has certainly been hyped up in some many quarters as the new marketing approach for the new age. Whether deliberate or not, expectations are being set that Social Media marketing will deliver above average returns on marketing effort.

If visionaries can only achieve average results or arguably even slightly above average results, their perception may be that their Social Media marketing experiment has failed. Based on the concept that satisfaction is achieved when perception exceeds expectations. For example if you have really high expectations but perceive only above average results then you will be dissatisfied.

Metric’s Needed to Moderate Expectations

The second problem is the absence of benchmarks or metrics to moderate or help define a reasonable set of expectations. Moderation of expectations may be needed by Social Media, given the hype especially by those who advocating the wonderful benefits of “going viral”.

However there is an understandable paucity of metrics to gauge the success of social media marketing due to its infancy. Some research is being to emerge to help guide and even moderate expectation thinking. However such research is still limited, effectively meaning that a real risk exists of visionaries having unrealistic expectations of success hence being disappointed when those expectations are not met.

Risk of Focusing on Applications (Tools) Not Strategy

The next risk element facing Social Media marketing is the focus on tools (applications), ie Twitter, Facebook, Blogs, Linked in etc rather than a coherent strategy. Twitter and Facebook’s dominance in the mainstream media may lead to some visionaries building business dreams on the basis of just using one or two of these applications. Such an approach to those of us who are beginning to understand Social Media marketing is fatally flawed.

Social Media marketing requires a coherent strategy with a defined purpose, such as increasing web traffic, increasing sales leads, improving brand awareness or customer retention. Flowing from the purpose objectives can be set. Knowing both the purpose and objectives means that the appropriate applications and resources can be determined. Whilst the absence of metrics (as discussed above) may limit the hardness of objectives this should not be used as an excuse not to create a strategy.

Pressure is On Social Media Marketing

Finally the pressure is mounting on Social Media marketing and with it the risk of perceived failure in the broader business community. In addition to the risks discussed above is the pressure coming from the volume of companies who are planning to undertake Social Media marketing. The Center for Media Research found that…

After surveying more than 1,000 people with media buying or planning responsibilities, the center found that “having a presence on social networks” is one of the top priorities for media plans in 2010.

As Sean Carlton (former Dean of Philadelphia University’s School of Design + Media) from Clickz.com puts it many of these companies are creating a presence with out a strategy.

Bad Publicity will Create a Bigger Chasm

It will take time for Social Media marketing advocates to develop case studies proving the benefits, plus defining the metrics as well as providing the infra-structure of education, consultants, resources etc to teach the “how to’s”.

The clock is ticking though as the high volume of “newbies” entering the social media marketing space creates a real risk of bad publicity. Newbies who fail will be quick to tell the world, “oh we tried that and it didn’t work.” Bad news always travels faster and wider than good news, its human nature.

To cross the chasm, ie to start to become part of the main stream marketing, Social Media marketing needs third party referencing. The early majority, that segment on the other side of the chasm, look to others in their industry for proof that something works:

Pragamatists tend to be ‘vertically’ oriented, meaning that they communicate more with others like themselves within their own industry than do technology

If some in the industry have been early adopters who have failed to be successful then word will spread. This will have the impact of slowing the adoption of Social Media marketing in that industry. Effectively deepening or widening the chasm depending upon your perspective.

Social Media Marketing is at a Cross Roads

Social Media Marketing has a future and it will in time become a standard component of marketing strategy. However it does face risks to its short term future from over hyped expectations and the focus on tools not strategy.

Greater emphasis needs to be placed on developing strategic frameworks/ guides and as well as metrics, case studies and other reference material to help support the successful use of Social Media marketing.

If you believe in Social Media, and we do, then we need to focus less on hype and more on the tools to help support its growth!

About Us

Making Life Ezy provide business management solutions with integrated web and social media solutions to the Hire/ Rental Industry.  For more information email us at sales@makinglifeezy.com.au or visit our web site www.makinglifeezy.com.au

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25 Dec

Gold Coast Party Hire Suppliers and Party Ideas

| 4 comments

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The Gold Coast is Australia’s Entertainment and Party Capital – Not just for Tourists but For Locals As Well.

Make your party something memorable!

Making a party a truly memorable experience is really quite easy given the range of party hire equipment available on the Gold Coast.  Everything from costume hire, daquiri machine hire, arcade games, juke boxes and dancing stages with lighting effects, even confetti guns plus the normal range of tables, glassware, marquees etc.

To make it easier for you below is a list by category of the different types of party hire companies on the Gold Coast.  Website addresses and social media account addresses (where available) have been included.  So that you can read their blogs on party ideas, or view their You Tube videos for inspiration or even follow them on Twitter to get the latest in ideas.

Party & Entertainment
(A-Z List)

HireEzy, developed on the Gold Coast – is the World’s Choice for party hire software.  Why because it is the most fully functional with inbuilt digital, web and social media marketing tools.

For more information  contact us at sales@makinglifeezy.com.au

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24 Dec

Business Process Mapping – hire software

Work Order Process Map
Image via Wikipedia

If you are in the process of implementing hire software or rental software, or even just looking to improve some aspect of your business, then using business process mapping is a really good approach.

Business process maps can be as detailed or as simple as you want to make them.

If you are new to the idea of business process mapping or are simply looking for some tools to help, then this highly rated article from Marianne Franco will be incredibly helpful to you.

When in Doubt, Map it Out

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23 Dec

More US Companies Using Social Media Marketing

The use of Social Media is increasingly becoming part of the marketing strategies and tactics of USA companies.  Social Media marketing has real business benefits.

The benefits to companies particularly party rental and party hire, event rental and event hire,  even equipment rental and equipment hire are real and there to be seized.

The following article in USA Today, explains how some companies are using Social Media Marketing.

22 Dec

Big List of Resources on How to Use Social Media

What Social Media offers to businesses of all sizes is amazing.

Business tools for a range of needs and functions from:

But what are they and where are they?

Cameron Chapman made this post on Mashable, it is one of the best consolidated resource lists we have read. Not only does it list sites but also provides a succinct summary of what they do.

Click the link below to read it, it is well worth it.

HOW TO GUIDE: 60 Great How To Sites and Resources

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21 Dec

Thumbs Up – Techo Twitter Posts week ending 18 Oct

Welcome to the Thumbs Up Edition of my review of the week in tech – each week I’m picking out the things that I liked the most that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

I missed out on doing this weekly review on time as it was all hands on deck in Making Life Ezy putting the final touches on HireEzy 2.1 before release that week.  We’re all done now and everything is back to normal.

This week in Thumbs Up is all about handy apps.  There were a few things written about that blew my mind and I’m sure will blow your mind too, as detailed below:

  • Wow, very cool and handy app – Dropresize Monitors Folders, Automatically Resizes Photos [Downloads] http://tinyurl.com/ylzkz73

I’m a big fan of apps that supply a simple convenience and are simple to use, as detailed in previous blog posts.  This application is a brillant idea for handling photos online – digital cameras are so deep in resolution now that they are regularly creating pictures that are 2 – 4mb is size, which is great and all, but can present a problem when you go to do a mass upload of digital photos to places like Facebook or even into our very own HireEzy app for uploading pictures of Hire Items to your online store.  Once you install this application, you can nominate a folder in your computer (Windows only) as your photo upload folder and then all you do is copy and paste whichever photos you are going to work with into that folder and the application auto resizes all the photos you paste in there and voila! They are resized to a web-quality standard and ready for uploading.  This will speed up the uploading of your photos significantly to online services and you won’t need to worry about photo quality – places like Facebook will only resize your photos to a similar quality on their end anyway so you may as well save yourself the pains of sitting through the unnecessary uploading time.

I’ve blogged and tweeted (I’m a trendy online socialite) previously about Augmented Reality (AR) and whilst admittedly this video would mainly appeal to nerds, I tweeted it just to really reinforce to regular users what can be possible with this new technology.  Don’t know what Augmented Reality is?  The concept is looking into a camera and seeing non-reality elements overlayed ontop of the real things that the camera sees.  Currently, AR apps are doing things like showing the name of a building on your screen when you look at it with your camera, but these first versions are cheating by using GPS positioning to know where you are – this software demo actually processed WHAT YOU ARE LOOKING AT, recognises it and shows you the appropriate content.  Some examples of AR in realtime are using your phone to look at a menu in French and having your app overlay the French words with English words so that you can read it as you are looking at it, in addition to things like looking at the Statue of Liberty with your app showing you the times that day that give you the best shot of it without a shadow cast on it’s face, etc as apposed to how it looks at that moment.  Truely amazing stuff, it blows my mind.  We all need faster internet connections to make this stuff happen but hey, it’ll happen eventually.

  • Wicked! – VistaSwitcher is an Absolutely Awesome Alt-Tab Replacement [Screenshot Tour] http://bit.ly/HpCWY

Don’t be fooled by the name, it works on Windows 7 as well and it is awesome.  Currently, when you ALT-TAB through open windows you only see an icon and the name of the app open, or if you’ve got the Aero Glass feature of Windows turned on you see a tiny little screenshot of the open window that you can tab through – this app gives you a fullscreen menu showing the list of open apps down the right hand side whilst giving you a HUGE screenshot of the open app as it currently appears.  Very handy and highly recommended.

This is really the new way to work now – people are afraid of updating their computers because it’s hard to learn where all the new things are, or programs that work in an older operating system don’t work in a new one, or even worse they are people switching to Mac who have a whole pile of programs that only work in Windows.  Virtualisation allows you to run an operating system within an operating system – for example, I currently use Windows 7 as my main operating system but I also virtualise Windows XP and switch between them (I also have a Linux version called Ubuntu which isn’t relevant here, but this proves the power of what I can do) – this allows me to have both Internet Explorer 7 (in XP) and Internet Explorer 8 (in Win7) for testing web apps across common browsers whilst also testing our own software in how it behaves in each environment.  The most common use of virtualisation nowadays is running Windows from inside of Mac OSX so that people can jump into Windows if they need to whilst using a Mac and not miss out on being able to do whatever they want.  This article details a bunch of FREE virtualisation applications that allow you to do this – I myself use a paid version of VMWare for what I do but these do a comparable job – and I figured that people would particularly find this interesting if upgrading to Windows 7 and want to use Windows XP and are (unlucky) like me who can’t use Microsoft‘s built in Windows XP Mode feature in Windows 7 because they don’t have the right kind of CPU to support it (which sucks).

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19 Dec

Managing Standard Package Offers

Many hire and rental companies offer standard packages for equipment hire, or even equipment rentals that include a bundled service.

But are they effectve?

What do You Know About the Packages Effectiveness?

This question relates to whether or not the package is being hired or rented in the frequency and quantity you anticipated. To know this you need to have access to information such as:

  • Do you know how often a package is booked out in the last twelve months?
  • Which month or seasons are the packages rented or hired in the most of least?
  • Correlation of marketing effort (social media, sms or email campaigns) to package bookings?
  • Are their combinations of packages that people book out?  If so could this in turn be bundled in to a promotional offer package?

Knowing this information and more, can lead to deductions such as knowing that the most effective time to market package B, is in June and July as this leads to 30% increase in bookings.  But marketing it in Dec and Jan leads to only a 3% increase in sales.  Or knowing that Package C, has been marketed heavily yet it has not been booked out in sufficient quantity to justify continuing with it?

To start the process of analysing a packages effectiveness you firstly need to define the package.

Defining Packages

Hire and rental packages can take multiple forms.  They can be a bundle of equipments for a specific purpose, the same or different bundle with a service – may be installation.  Or you may even offer a complete turnkey solution package which includes everything includng planning, staffing or service delivery as well as the equipment.

If you do offer such packages then you need to define the package with all of its component equipment and services.  HireEzy enables you to do this including packages that may include services or even sales items.

Allocation of Standard Packages to Bookings

Each defined package is allocated to a booking as a template offer, with all of its component equipments.  Such packages can still be modified for each client booking to suit there specific need.  This automation simplifies the whole process of booking out a standard offer, whilst enabling subsequent product offer analysis to be done.

What Event or Activity is Driving the Customers Booking

What is the customer hiring or renting the package for.  Obviously sometimes this is obvious, but sometimes it is not.  For example you may have a generic 20 person party rental package.  Certainly knowing the frequency at which this package is booked out is really useful.  But knowing which type of event the client is renting it for would be even more useful in marketing terms.

Is it for a corporate function?  And if so what sort of corporate function?  Many companies dont capture this information so hence may miss out on potential market opportunities.

Imagine knowing that the 20 person party pack has been hired out 25 times in the last 6 months, and 80% of these were for Small to Medium sized business staff functions.

Being imaginative you may determine that if you rename to a business function package you may increase sales.  You could even based on your analysis change the package as per their most common variations.  Or you could even go further and look at teaming up with a local catering provider and offer a complete solution offer traded under your brand with your handingly margin.

Information is the Key

The key to any good marketing analysis information of your standard package offers is information and teh ability to easily analyse it.  HireEzy (hire software and rental software) provides you with the ability to not only manage package easily as bookings but also the detailed market information you need.

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17 Dec

How Rental Hire Companies can use Twitter

Awards Dinner Lighting - Vodafone002

Image by On Stage Lighting via Flickr

Hire and Rental Companies are increasingly finding Twitter as a brilliant lead generation tool.

Specifically in pointing people towards their Web Sites, Blogs or even You Tube sites.

Some studies have shown traffic increases of up to 100% using Twitter.

HireEzy 2.1 – complete hire and rental business software – includes in built Twitter integration which when combined with the fully integrated online web store and blog option, provides hire and rental companies with a powerful simple to use digital marketing platform.

Not sure how to develop your Twitter marketing plan for your business?

Then read this excellent article.

Twitter Launches “Twitter 101″ Step One Of The Business Plan

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About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration.

How to Use Social Media Tools

Announcements
Marketing Problem

Hire Rental Advertising Considerations
Why Traditional Marketing Fails
Yellow Pages Versus SEO

Agt-Home

Creating a Digital Marketing Platform

Creating a Digital Marketing Foundation
Hire Rental Web Lead Statistics

TwitterMarketing via Twitter

How Rental Hire Company can use Twitter
Business Reason to Use Twitter

FacebookMarketing via Facebook

Using Facebook for Business
They worried about Social Media in the 1930′s

YoutubeMarketing via YouTube

How Rental and Hire Companies can use YouTube
Big List on How to Use Social Media

WordpressMarketing via WordPress

Why Blogs are Effective for Small Business
Why Small Businesses Should blog

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17 Dec

Business Uses of Twitter – Taco Mac

Twitter is one of a number of emerging Web 2.0 social media marketing tools.
Some businesses have been creative in how they use such tools in their marketing promotion mix.

Hire and Rental companies can benefit in using Twitter for marketing their business. Although not a rental company – this article on how Taco Mac uses Twitter to successfully market their business is useful in promoting thought on how your hire or rental company could also use Twitter.

Remember Twitter, and other social marketing media tools, and fully integrated into HireEzy – making the use of such marketing tools a natural part of your business marketing.

Taco Mac uses Twitter to tweetup business | ajc.com

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07 Dec

Rental Sales or Hire Sales Management

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Many rental and hire companies often sell items either with a booking or as a standalone sale.

For example:

  • Up Sells:  Party Rental or Party Hire Companies may sell Balloons, Helium Gas etc
  • Services: Tool Rental or Tool Hire companies may sell a tool sharpening service
  • Solution Services: Temporary fencing  hire or Fencing rental company may sell Safety or Warning Signs and the labor to erect both the fence and the signs.
  • Disposal: Audio Visual rental or AV hire company may sell off old stock

Easily Manage Sales

What ever the type of sale, the process of the sale needs to be managed. HireEzy enables the sale process to be managed easily, whether a:

  • Product, Service or Solution sale related to a booking or
  • Stand-alone sale unrelated to a booking.

HireEzy enables sales of products, services or solutions to be added to any hire or rental booking agreement.  Enabling a single invoice to be produced that incorporates both the hire or rental as well as the sale (including labour, services, products etc).

Or

Use the inbuilt POS system to quickly process sales of standalone items.  Everything from labour, products, services of even equipment disposal.

All transactions are processed and automatically update the inbuilt accounts package.  No double handling of data, no errors just results.

More Information

For more information go to our web site www.makinglifeezy.com.au or email us at sales@makinglifeezy.com.au

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06 Dec

Good News for UK Tool Rental Market

Building construction
Image by Toban Black via Flickr

After 21 straight months of decline the UK construction market has shown its smallest rate of decline.

The smaller rate of decline at least provides some glimmer of hope!

This is good news for the UK Tool Hire market which has also suffered as a result of the decline.

To read the full article in the Guardian click here.

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06 Dec

Cross hire or Cross Rental Management

Many hire and rental companies often find themselves short of stock to satisfy customer orders.  To overcome this most hire or rent from another hire or rental company to satisify the order.

This is a fairly common process and most have pre-existing arrangements with other hire and rental companies that include price and may be even a percentage split on the rental or hire margin. However managing the cross hire or cross rental process can be an issue especially when large inventories are held.

HireEzy solves this by embedding a cross hire or cross rental workflow process in to the booking order. This workflow process eliminates errors and improves order management delivering a simpler and easier to manage solution.

Cross hire or Cross Rental reports are real time, and enable operations staff to easily determine forward future order requirements.  This is particularly important in managing delivery lead times for items to meet customer order requirements.

When an item is added to an order and there is not enough stock in inventory to cover the order the uses receives a warning prompt.

If the user proceeds the item is then added and the item row highlighted Red. Also the over booked amount is entered into a field.

Once the item has been ordered from another supplier in the Cross Hire Management System, the item row turns green suggesting the item has been cross hired. Clicking on the question mark brings up details such as who placed the order, who was the item/s ordered from and any notes relating to the order.

HireEzy offers the hire and rental industry a comprehensive yet integrated software package packed full of valuable tools that will streamline your complete daily business practices increasing productivety and reducing costs. 

Click here for more information or to trial the software for 10 days.

04 Dec

Thumbs Down – Techo Twitter Posts week ending 25 Oct

Welcome to the Tumbs Down Edition of my review of the week in tech – each week I’m picking out the things that I thought were a stupid idea, a bad thing to happen or just payed out on a tech company deservedly that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

I missed out on doing this weekly review on time as it was all hands on deck in Making Life Ezy putting the final touches on HireEzy 2.1 before release that week. We’re all done now and everything is back to normal.

This week in Thumbs Down I actually didn’t find much that surpised me – I mean, there was Apply trying to bag out Windows on the week of the Win7 launch, but that was hardly surprising at all.  There was some news of more Australian Government sensorship ideas, as detailed below, and a great article about how Microsoft actually one upped Google with an announcement they made for their Bing search engine.  Check it out.

This article does a good job of picking out the hypocrisy in Apple’s never-ending bashing of Windows – the fact that Windows 7 is a solid product and works really well.  It’s disappointing that Apple can’t market their products on it’s own merits – they have a fantastic operating system, sexy looking computers that are rock solid and a very VERY devoted fanbase that grows leaps and bounds by the day.  What this article picks up on is the fact that if Apple really did have good products, they wouldn’t have to resort to bashing the competition if their own stuff truly were worthy of customer attention and I totally agree – especially when their product manager is saying stuff in the press like “At the end of the day, it’s still Windows.” So what? A product with problems has been fixed up and that’s a good thing.  It’s the same deal as Mac OS – I’ve mentioned in this space before that the older versions of Mac OS were horribly backward and couldn’t even multi task of all things (which the iPhone still can’t do either).  So should we not use Mac OSX because the older versions were terrible?  Of course not.  OSX is a brilliant operating system and so is Windows 7.  Apple got a free ride of Windows defectors over the past three years with frustrated PC users and they deserved to have their market share increase from about 3% to about 9-10% – now all bets are off and it’s an even fight, the two companies need to bring their A-game now and compete on features.  It’ll be exciting for the end users.

This is a really bold move by the Aussie Government but I have to say I actaully like the idea.  It’s something that needs to happen considering that the iPhone/iPod Touch is a gaming platform and the Australian Government has their own classifications for console and computer games.  There is an uproar in Australia that there is no 18+ classification for gaming which causes excessively violent games to be refused classification (and therefore sale) in Australia and I happen to like this idea because it keeps all the brutal American stuff out of our country (and the subsequent axe-murderers and school gunman they produce).  Apple have built an over-arching approval process for applications which lacks transparency and there are a lot of developers that have been writing about how they think it’s unfair – at the end of the day, it’s up to Governments to police content, not companies, so handing off this process to the government in Australia is a lot fairer – Apple won’t like losing their total control over their eco-system for iTunes, but.. well.. tough.

  • True, makes good points – Well, What Do You Know: Google Is Actually Nervous About Microsoft Bing http://bit.ly/b8KMp

Competition benefits consumers and finally Google has a legit competitor – so much so that they actually got showed up by Microsoft when they announced their content partnership with Twitter and the first beta of Bing’s Twitter search app which you can find here.  As a knee-jerk response from Google a few hours later produced news that they were going to do the same thing (sort of) and that their toold would be available in a few months.  Not to be outdone, Microsoft announce later that day that they are also integrating Facebook into their search engine.  Google had nothing to say to that – Microsoft owns a small chunk of Facebook and would never allow Google to get access to it (and neither would Facebook themselves).  This article makes good points in how Google’s “me too” response to Microsoft’s news of innovation was real proof that there is definately chinks in their armour and a reminder that you have to always compete to stay the best.  just ask MySpace all about that.

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02 Nov

Thumbs Up – Techo Twitter Posts week ending 1 Nov

Welcome to the Thumbs Up Edition of my review of the week in tech – each week I’m picking out the things that I liked the most that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

This week in Thumbs Up I found myself noticing a whole bunch of really handy and useful applications being announced and written about.  I’ve highlighted my favourites of the week below:

  • Great tip about Screencasting – From the Tips Box: Windows 7 Screencasting, Quicksilver, and Recipes [From The Tips Box] http://bit.ly/z47ef

This article has a whole bunch of tips in it but it was the first one in the list that I was really interested in (the rest were boring) – Windows 7 has a Screencaster feature in it so that you can record exactly what is happening on the desktop as a movie.  This is fantastic for getting help with support and we’ve been recommending it to all of our customers – simply hit record and play out a situation that you experiencing so that you can show the video of the problem to an extremely appreciative support technician.  All you need to do is open up the Run window (Window Key + R) and type “PSC” and hit enter.  Voila – you have it open and can hit record to start tracking what is happening on your computer.  Kudos to Microsoft for including this feature in Windows natively.

This is an idea that I was just talking about last when when I was talking about the possibilities of Augmented Reality – This iPhone app lets you use the iPhone camera to hover over something written in a foreign language and it’ll show you what that means in English written over top in what the camera sees – super handy when travelling overseas or when your computer manual is only written in Korean.  I was slightly disappointed that Japanese wasn’t supported at this stage (I’ve been learning it lately) and it’s a tad inconvenient that you have to download each language supported seperately, but once you’re set up you’re setup and it’s extremely convenient.  They are charging people $1 a language – $1 to buy the app and then you buy all the languages you want support for.  They say that more languages will be supported soon and Asian languages are the obvious ones missing from it but it’s got ALL the European languages covered which is pretty good.  Highly recommended.

This is a pretty exciting development – There are a number of applications available that allow you to run Windows on a Mac but this one is my favourite – Not only can you install Windows 7 as a program within Mac OSX and get full support for the aero interface and enjoy all the fun things that comes with Windows 7, but you can actually install programs within Windows 7 and then run them outside of Windows – so much so that you can attach them to the dock at the bottom of OSX and it runs like it is a native application. This effectively allows you to be a Mac user and then run any Windows program just like a Mac program and it’ll work every time.  This is quite exciting and I’ll be looking to create this exact setup for myself when I upgrade a little later in the year (I hear the new Macs are lemons and have problems that need to be fixed – see this week’s Thumbs Down article for more details).

  • Good on ‘em for doing this – Microsoft’s Official USB/DVD Download Tool Helps you Upgrade Netbooks to Windows 7 http://bit.ly/Ozh1M

This is great – people who own netbooks will know that there is no DVD drive in it, so if you want to upgrade Windows you don’t have a disk drive to put the installation CD in – fortunately, Microsoft have released a free tool which allows you to move the Windows 7 installer onto a thumb drive and you can use that to upgrade Windows to 7.  I have two netbooks at home and am doing that this week – Windows XP is too crappy and freezes a lot to not want to upgrade to a stable operating system.

  • FANTASTIC idea Microsoft should copy it (like everything else) – Aerofoil Keeps Your Laptop’s Battery Alive http://bit.ly/1maRls

Windows 7 already has a whole bunch of stuff built into it which helps preserve battery life in laptops significantly, and using this application will better your battery life even further.  The concept here is that Aero Glass, which is the Windows feature which animates your windows shrinking down and up and go 3D when ALT-Tabbing and all that jazz, is quite the battery sucker so this program will automatically turn Aero Glass off when you unplug the power charger to your laptop and only run it on battery.  You don’t have to do anything at all, this program will just auotmatically switch that Windows feature on and off as needed when you plug the power in and out.  Simple, easy and a brilliant idea.  If you have Windows 7 then you will definately want to install this program – check out the link for download details – OH and did I mention the program is FREE??  Very cool.

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12 Oct

Thumbs Up – Techo Twitter Posts week ending 11 Oct

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Welcome to the Thumbs Up Edition of my review of the week in tech – each week I’m picking out the things that I liked the most that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

Over the past few weeks my blog posts have grown quite large so I’ve split my review into two, labelled the Thumbs Up and Thumbs Down editions to highlight the best and worst of technology news to hit the streets over the past week.

This week in Thumbs Up Microsoft has dominated again as there continues to be a flood of news about Windows 7 in addition to more details emerging details about the next version of Office, MS Office 2010.  Check out below the five tidbits I tweeted that I thought were most newsworthy.

  • WOW WOW all Windows users should install this – Fences Desktop Icon Organizer Updates to Version 1.0, Still Awesome http://bit.ly/1RxH7X

I installed this program myself and it is THE best free Windows app I have seen in a long time.  Quite simply, this application lets you categorise your desktop icons which you can then collectively move around to wherever you want.  Best of all, you can then double click an open area of the desktop to hide or bring back your desktop icons to get them temporarily out of the way, whilst leaving behind the icons you absolutely can’t live without, such as My Computer, Launch Browser, etc.  Now, the reason I think this is so awesome is because it addresses an issue that no one likes to admit – people often throw everything onto the desktop and it turns into a maintenance nightmare and I know the executives around here often do that too.  I took the liberty of installing this program on everyone’s desktops and the results have been pretty hilarious – all the guys were finding things on their desktop that they didn’t even know was there and the fact that you can hide things away until you want to actually have a look at them is leaving everyone feeling that little bit more cleaner and organised.  Case in point – I wanted one of our guys to fire up a PDF instruction sheet on my desktop for me whilst my hands were full and the fact that I was able to say “It’s in the Instructions window” made it super easy to find on my gigantic monitor.  Brilliant!

With a lot of the technology blogs sarcastically saying unflattering things about upgrading from Windows XP to Windows 7, such as the best way to “upgrade” is to buy a new PC, creating a whole bunch of Fear, Uncertainty and Doubt (FUD), the rhetoric is being combated by the plethora of handy tools that WILL make make the migration path easier.  Case in point with this application, which scans the contents of your existing Windows installation and packages it up into a Virtual PC file.  What that means of course, is that once you make a Virtual PC file of your Windows XP installation, for example, you can format and reinstall with Windows 7 and then run your old XP installation inside a window within Windows 7, using Microsoft’s Virtual PC application.  This is really handy for situations where you backup and reinstall, then afterwards think of something that you forgot to backup (such as browser favourites) or can only remember where you had something stored in your old installation (such as a file in your old My Documents folder).  With this tool, you can just fire up your old Windows installation, have a look at it and do what you need to do with it – no need for your old installation to be lost forever.  Another example of handiness is in situations where you suspect virus damage, for example, and are forced to do a sudden format and reinstall and are prone to forget to backup stuff.  This can even be a good tool to use to backup your entire computer on a somewhat regular basis if you have the time, where your entire Windows installation can be copied to an external device such as a thumbdrive.  I’ve started using this on my desktop and it works well – in the workplace we’re finding we have customers who are downgrading from Vista to XP and using this tool allows them to keep their old Vista installation and run it from inside XP just in case they forgot to back up something.  Fantastic tool, highly recommended.

  • WOW this is fantastic news for financially challenged people – Microsoft to put free Office Starter 2010 on new PCs http://bit.ly/NeK4c

This article comments on how from a financial aspect this is a risk for Microsoft, but realistically it is a brilliant idea to give everyone with any sort of financially restricting situation the ability to use Word and Excel spreadsheets one way or another – and to be able to use the latest version.  The biggest issue with Office files at the moment is the fact that a lot of organisations aren’t upgrading Office from editions such as 2003 and therefore can’t open the new docx and xlsx extension files created by default from Office 2007 onwards. Everybody wins because of this and kudos to Microsoft for acknowledging the little guys, who very well take their Word and Excel knowledge into the workplace to work with the paid versions.

  • Great for non-tech ppl – Belkin’s refreshed Easy Transfer Cable makes Windows 7 migration a little too easy http://tinyurl.com/y88d2fy

Another Windows 7 related post – this cable is designed for people who are planning on buying a new PC with Windows 7 on it and giving up on their old computer.  Simply put, this cable has a USB connection at each end of it and all the user has to do is use this cable to connect the old computer to the new one and a new migration feature built into Windows 7 auto detects the old computer and automatically takes all of the information from the old computer and moves it to the new computer.  That’s it – you then jump on your new computer and all your stuff from the old computer has been moved over with all your folders and settings intact. This cable will probably sell for about $50 or so in Australia when released, which seems a bit expensive, but for general users who know don’t know much about computers and will likely spend in excess of $50 to have a technician to do this for them, this becomes a really good option.  I’m interested to have a play with it myself to see how effective it is, but at this stage I am definitely sold on the concept.

  • So awesome and about time someone did this – Charge Your Gadgets Wirelessly! http://bit.ly/bdjmm

Say goodbye to your old phone charger that you plug into a wall and have to re-buy over and over again when you lose it, because this is the first of many devices of this type that you’ll see hit the market over the next twelve months.  Basically, with this charger mat all you do is lay down your phone or iPod device on this charging mat and the battery will charge up.  Simple!  The talk is about seeing these little guys in places like coffee shops and the like so you can charge your phone whilst stopping in for a top up, but the real beauty of course is the fact that all different phones have different connector types so it’s hard to charge up your phone when you’re not at home.  This eliminates this problem whilst also presenting the next wave of innovation in the technology space where power cables become a thing of the past and the walls and beams of your building emit power charging waves to your devices to power them.  Sony have been innovating in this space, and there are TV such as  this one that they are working on already that doesn’t have a power cable and instead relies of a technology similar to the one used in this mat (to charge a built in battery), in addition to wirelessly receiving picture signals from your DVD player or Playstation 3 and the like.  Pretty cool stuff.

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05 Oct

Review of Best and Worst Techo Twitter Posts week ending 04 Oct

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Welcome to my review of the week in tech – each week I’m picking out the things that I liked the most that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

This week I found myself not tweeting as much as usual – there was certainly news out there, but it was news that was mostly worthless to the people who read my Twitter posts and this blog.  I don’t like posting news just for the sake of it and I try to keep what I put out there to being stuff that I know the kind of people that we talk to would actually be interested in.  There was somegood stuff out there for sure nonetheless, such as the trial launch of the Google Wave service (which is massively overrated), the official launch of Microsoft‘s free Security Essentials software (which is pretty good) and the emergence of a few HTC mobile phones which are very much blurring the lines between phone and handheld computer and are really demostrating the power of the handheld device (more about that below).  I found a few good tips for enhancing productivity in the office too, one of which is mentioned below.  As always, check out my posts for more info like this every single week.

THE GOOD

Windows 7 launches on Oct 22 worldwide – only two weeks away – and this is definately a topic of discussion that is heating up intensely.  Windows 7 is a extremely needed update to the Windows platform and in our company we have been recommending that all people upgrade to this latest version – especially Windows Vista users.  There has been a lot of talk about how there will be a few problems skipping a version of Windows and going straight from Windows XP to 7 and this article gives you a good idea of how to get through it as painlessly as possible.  In our company, we have a specialist IT partner called Superior IT Technologies whom we have been working with to offer computer support to our customers and we are well equipped to help any of our customers who would like some guidance in making the switch.  Feel free to give us a call if you’d like help with that – it could be a good time to get everything upgraded and up to date particularly for our HireEzy customers, who will be receiving a major update with our next version of HireEzy as well over the next coming weeks.

  • I’m in love with this phone, truly… 1Ghz processor in a phone! – HTC Leo Lowdown http://bit.ly/2kGe2V

I always like to post about at least one gadget each week and this one is quite surprising.  Simply put, this is a phone using the very latest version of Windows Mobile – version 6.5 – which is a huge update making the environment more finger friendly and taking advantage of the latest mobile hardware such as power conservative processors and other technical stuff.  This phone has a 4.3 inch screen which is huge – aside from being a decent size for useful web browsing this would also be great for playing games and video if you like that stuff – and it has a 1Ghz processor – in a PHONE! – to give you a bit of comparison, the latest and greatest “super fast” iPhone 3GS has a 600Mhz processor, so this thing is rocking out at 1000Mhz.  I think that the Microsoft App Store will be great for competition too – incorporating features such as carrier billing, which means that you can buy an app and it will appear on your phone bill, you don’t have to link credit cards or buy credit, which is good for business users who have phones on company accounts and the like, amoungst other features.  In addition to looking at the tweeted article, you can see pictures of the phone here and a video of Windows Mobile 6.5 here to see what this phone is like.  Remember, some companies don’t want people using iPhones because they worry about people bludging at work, so this might be the next best thing to grab as a work phone.  HTC Leo is the project name for the device, the rumoured final name of it is apparently the “HTC HD2″.  Bit of a tongue twister hey.

  • The Microsoft haters are going to love this – Independent tester: Security Essentials ‘very good’ http://bit.ly/msnkD

Microsoft’s new anti-virus program was big news this week – mainly for the fact that there will be a bunch of people thinking that Microsoft’s anti-virus program should have been a decent version of Windows itself, but the reality is that seperate security applications have become necessary for two reasons: Firstly, a huge market for 3rd party security software has emerged, with big players like Symantec, Trend Micro and AVG just to name a few, and if Microsoft built stuff into Windows to make these competing products obsolete there would be another anti-trust trial; secondly, computer security has become more than just viruses – the biggest threat to computer security nowadays is in the form of phishing exploits, malware and Cross-site scripting exploits in websites (known as XSS), all of which Microsoft’s Security Essentials treats and manages in addition to it’s competitors.  It’s a free program and Microsoft are in a good position to know all about problems as soon they happen, so I like the fact that they are getting into this space to help people out – I installed in on my work machine here without a hitch, it doesn’t annoy me at all and for those two reasons I like it.  And, as you’ll see in the article I tweeted, other people are positive about it too.  Feels good to know that Microsoft are doing good things in computer security and it’s definately an overdue service on their part.  Windows 7 + Security Essentials is making for an excellent proposition for everyday computer security.

  • This is a great idea – Copy Path Puts a File’s Location in Your Clipboard [Downloads] http://tinyurl.com/yawvyj2 #Lifehacker

This is a very simple application with a very simple solution to a simply annoying situation – ever looked at a document/picture/whatever and thought “Oh I should email that to [insert name here]” and then launched up your email program, clicked the attachment buttion and then Browse and then find youself clicking through a number of folders to get to that document, or moreso clicking and clicking and clicking trying to remember which folder you viewed that document in?  This tool adds an extra option to your right click menu behind files in the File Explorer to remember the folder path to a document and auto add it to memory, so you can simply open up a new email and PASTE IN the path to that file, and bam it’s attached.  Simple, effective and really handy.  It’s a free program too so it’s worth grabbing it and installing it, I’m already finding it handy – once I get into the habit of copying a file’s path with the tool first of course ;)

  • This thing belongs in every boardroom with a projector connected – Switched On: A keyboard PC seeks to Eee-peat success http://bit.ly/jKbYS

When you look at a picture of this you’ll say “big deal, what’s so special about a keyboard”.  The big deal is that that “keyboard” is a WHOLE COMPUTER.  Seriously.  I mentioned that this belongs in each boardroom because I’ve sat in enough boardrooms where companies have computers hooked up to big screen tellies or projectors, wires everywhere or even worse connected wireless keyboard/mouse combo’s that fail them regularly and this addresses all those problems by being an all in one solution.  You just connect a monitor to it (and optionally, a mouse) and you’re set with a full Windows computer.  This device also has a wireless monitor solution so you can have it connected to a big TV in your boardroom with no cables – VERY handy.  To top that off, the right hand side is a 5 inch touchscreen which shows the numeric keypad by default but you can get rid of that and put shortcut icons there instead for fast access to launching programs and stuff like that – developers can also build applications that purposely run in that screen as well for super tricky stuff and I can imagine that people would do stuff like run a web browser there looking at search results or Twitter posts of whatever whilst not disturbing what is being shown on the main monitor.  The device was designed to be a loungeroom computer but I can see this thing being really handy in boardrooms and removing all the clutter.  Best of all, this thing will be pretty reasonably priced – about $800 in Australia is the best indication I’ve heard so far.

THE BAD

This was an article that I thought people might have found interesting – the writer, Henry Blodget, is a funny character because he’s a guy with share holdings in mulitple tech companies (he’s always having to do disclosures in his articles) and writes from a frustrated investor standpoint about companies all the time.  He’s a notorious Microsoft hater and seems to love everything Apple does.  Anyway… this article goes into detail to describle AOL’s big problems moving forward and it’ll be interesting to see what happens next – I reckon one of two things will happen – AOL will be bankrupted (which is why Time Warner could be cutting it loose at this stage) or once independant they’ll start selling off it’s crappy assets to make itself more attractive to potential acquirers – there is rumbling about deep talks between AOL and Microsoft at the moment revolving around search but I reckon something bigger could happen, such as a merger with Yahoo who could then in turn eventually become a part of Microsoft overall, for example, as that seems to be Yahoo’s long term fate now that they have created a deal to merge search assests (which I suspect is an an interim step towards something bigger, anyway).

  • Just tried multiple times to find a link to MSN’s My Health Info service in Bing. Nowhere to be found. Thanks Microsoft. #FAIL

In my posts I often make reference to Microsoft’s Bing search engine, as its battle with Google for search supremecy is definately going to be a tech battle for the ages, and stuff like I mentioned in this post are just silly if Bing is going to have any credibility.  I use it everyday and I find it realy good, as good as Google in fact if not better, except when looking for Microsoft’s own stuff.  Maybe Microsoft are really trying to make a point that their search engine doesn’t have any bias in it whatsoever towards their own stuff.  Maybe.  Nevertheless, I was interested to play with MSN’s new health service to see what it was like – I spent a few months last year working on a web startup called MiVitals which got me pretty involved in that space at the time.  MiVitals ended up folding because of the financial crisis which was a shame.  If someone can make a decent online health records service that would be a huge step forwards for the medical industry – Google has one but that doesn’t seem to get much respect in the online world it seems.

  • Hillarious – Google Wave crashes on beach of overhype (Robert Scoble/Scobleizer) http://bit.ly/zYo1J

I’ve had a few customers ask me about this thing this week – there is a good 2 min video that does the job of explaining it simply – and honestly I think this thing is dumb and will just bomb.  I’ve always said that the best Google services on the web are the ones that they’ve bought, such as Google Earth, Google Maps, YouTube, their various blogging applications, etc, and the ones that they’re built themselves have been mostly worthless.  Google Wave is designed to be an email and Instant Messaging/Twitter replacement all in one, it’s sort of like turning email conversations into online forums – a good idea I suppose but if Google think they can persuade people to stop using email and use this instead, they have another thing coming.  People are creatures of habit, which Google should know all too well with their continued dominance in web search, and aren’t about to ditch email anytime soon.  I mean, to give you an example, Blackberry users are typically people addicted to email, referred to as a “Crackberry addiction”, and there’s even a whole website dedicated to it, just as an example.  Maybe someone will create applications that blend email accounts with Wave accounts or something, but I just don’t see it really taking off.  I truly believe that Google are pulling shenanigans like this to try and fragment the web, so that people will have to continue to rely on web searching in order to be able to feel like they can get around on the net.  You might not know this, but the reason Microsoft originally thought web search was mostly a waste of time due to the fact that they felt that as the web matured, people would have their 5 or 6 places they would go to look for the things that they want – YouTube for a video, Twitter for interesting things to talk about, Hotmail to look at messages, Facebook to catch up with friends, etc, and this was the reason they ignored they’re chance to BUY Google back in 2003/04 for $5 billion or so when the Google guys were looking to cash in on their idea.  They were sort of right at the time, people search more often in particular areas rather than broadly in a search engine, except for the fact that advertising attached to search results has become a $16 billion a year business for Google and helped them create a net worth in the vacinity of $150 billion.  Whoops.

  • About time someone wrote about this. You wanna advertise? Use social media – Barely Anybody Clicks On Banner Ads Anymore http://bit.ly/MNw9t

Pretty self explanatory in this Twitter post.  We are on a constant education path with our customers discussing the merits of social networking as an advertising medium and this article is just adding to the mountain of evidence that is proving that traditional advertising is continuing to become irrelevant when compared to social media advertising.  We are really looking forward to the new tools we’re launching this year with auto Twitter posting and creating an eco-system of links backs to your site and increasing your search relevancy.  I’ll blog more about this when our tools are live.

  • Ahahaha ROFL!!! – RT @technologynew: Microsoft CEO Steve Ballmer: Chrome And Safari Are Rounding Errors http://bit.ly/SVMs3

You’ve gotta love Steve Ballmer’s un-ending loyalty and dedication to the Microsoft product and the fact that he’s happy to act like the competition is an illusion.  In fact, the ’rounding error’ comment is becoming somewhat of a favourite of Steve’s, but you know, this Twitter post ended up in this end of my blog post for a reason.  Chrome and Safari are legit competitors. And when you see statistics like these published on the internet, whilst somewhat debatle a good indication of the real numbers, there is definately healthy competition in that space which is benefiting the end user in features and end experience and there is definately people abandoning IE in favour or something different.

28 Sep

Review of Best and Worst Techo Twitter Posts week ending 26 Sep

Welcome to my review of the week in tech – each week I’m picking out the things that I liked the most that I submitted via Twitter for you all to read.  If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

I found myself tweeting a significant amount this week – there was a Game Show in Tokyo where a lot of companies were showing off a lot of cool upcoming gadgets.  In addition to that, it seems that all the tech titans were stabbing each other in the throat to take advantage of a high news week – Google for example were announcing a new feature each day of the week, some of which were pretty bad actually (as I’ve outlined below).  Microsoft on the other hand were the reoccuring theme in the majority of my good posts this week, who would have thought?  Our friends in Redmond are actually bringing out a lot of cool stuff over the next 12 months and there well be plenty more to talk about as they keep making announcements (and other things “leak” to the press, yeah right – rumours are the new advertising).

THE GOOD

I installed this little app on my netbook last night and I was really impressed.  Whilst I mostly focus on suggesting apps that are productivity related, I found that this really did give a nice, glossed and polished touch to Windows XP – considering my main workstation is a Windows 7 machine this was welcomed eye candy for my little guy.  There are different choices for what icons and themes you want to change in XP and you can even change the welcome screen to something more glossy looking to, and I’m glad I put it on.

  • The evidence keeps mounting, you can’t ignore social media – Social Networking Use Triples from Only a Year Ago http://bit.ly/oynUF

We continually communitcate via our company Twitter account @makinglifeezy and this blog the importance of social media as the new most important advertising platform for your business.  This article is just some of the supporting evidence you’ll continue to find on the net regarding the rapidly growing community in the social media space and the amazing opportunities social networking provides for your business as a way to comminicate to your potential and existing customers like never before.

  • WOW! This is a fantastic idea – TechTracker Scans Your Computer for Outdated Software [Downloads] http://bit.ly/6wvcx #Lifehacker

Frankly, I’m surprised that someone hasn’t thought to do this earlier.  One of the biggest problems in computer security is that people just don’t keep their software up-to-date even as vulnerabilities and the like are discovered in these older editions.  It’s understandable that people don’t have the time to be scouring the web looking to see if their software has been updated, and now they don’t have to.  I ran this on my own computer and it found updates for software that I had forgotten I had even installed let alone a few programs that I didn’t think would have been updated.  Really handy tool.

  • Good read, the best about WordPress I’ve seen – The Beginner’s Guide to Tricking Out Your WordPress Blog [WordPress] http://bit.ly/TNH9Z

We here at Making Life Ezy are VERY big fans of WordPress (this blog is a WordPress blog, in fact), so much so that we recommend to all of our HireEzy.com customers to create their own WordPress blogs as a pivital part of good Seach Engine Optimisation techniques and for creating link backs to their own website content.  This article really dumbed down the concept of setting one up, summarised the really awesome themes there are out there and recommended some of the really good plugins.  I found it really useful even though we’ve already set up our blog.  Of course, HireEzy.com customers can get a WordPress blog set up for them by our technicians for free as part of our web optimisation pack we sell with HireEzy.

  • Highly recommended plugin for #IE, I like it! – Printee Enables Selective Printing in Internet Explorer [Downloads] http://bit.ly/s8QNK

This plugin addresses one of the major problems with the web browser, being that people like to print web pages and they find that the text is split up over multiple pages in an unreadable format.  This plugin addresses this problem by smartly reading the text on the page and creating a printer friendly version of it before sending off the print request to your printer.  Voila, your printing out text all nice and formatted for simple reading off of paper.  Best of all, this plugin is free!

  • OH MAN!! This might just be the most amazing handheld gadget I’ve seen – Announcing the Microsoft Newton [Digital Daily] http://bit.ly/6E4kB

Being a tech person I can’t help but add a gadget to this list, but this device is seriously awesome. There is a video you can view which demonstrates the potential of the device – basically the Microsoft Newton/Courier (there seems to be different codenames used for this device at this stage) is a dual screen device held like a notebook and has iPhone like multi-touch capabilities for treating the device like a real notepad, complete with realistic writing recognition (having come a long way since the original Palm Pilot-style handwriting input) and with instant integration with your calendar, mail and tasks to become the ultimate companion.  I see this device and I imagine the possibilities afforded to software developers and their customers – we LOVE the idea of putting customer’s information immediately in their hands when they want it.  I’ll be watching the evolution of this project with great interest.

THE BAD

  • Shocker! Power Twitter can protect you from this though – Video Demonstrates the Danger of Shortened URLs [Security] http://bit.ly/31b3qA

URL shortening services have become a really handy tool but this demonstration video makes a good point – URL shortening services don’t show to you what website you are being redirected to.  The article basically says that you should only open a shortened URL from a person that you trust, as you can potentially be tricked into going to a malicious website (a technique referred to as “phishing”).  Of course, there are ways around this – firstly, if you are a Windows user, Internet Explorer 8 has excellent anti-phishing technology built into it so even if you opened one of these webpages, IE would warn you that you are going to an untrusted website in the first place and help you beat a problem before it happens.  Also, if you are a Twitter user (this is where a lot of people are being targeted), consider using Power Twitter which scans your Twitter posts for shortened URL’s and auto converts them into their long addresses when showing you your posts on screen so you can see where the link will really take you – this is a really good idea and predictibly other Twitter clients (and perhaps Twitter themselves) will follow suit and offer the same solution as this problem continues to happen.

  • ‘Nuff said right there #FAIL – Gmail More and More Like Late ’90s-Era Hotmail Every Day [Digital Daily] http://bit.ly/cnbmG

You know, I’m really not a fan of Gmail AT ALL.  What I really resent is the fact that Google indexes your mail, trawling your messages for the things that you talk about to people to optimise their targeted advertising and this alone disgusts me and leads me to NEVER recommend its use to anyone.  What this article delves into descibing though is the recent failures of Gmail’s servers, leading to downtime and people not being able to get into their mail.  The comparison to Hotmail from the late ’90s stems from the fact that it took Microsoft three years to figure out how to convert Hotmail’s servers to a Windows NT based platform (it was Unix based at time of purchase back in 1997) and there was a lot of downtime from the service as Microsoft tried and failed multiple times to make the conversion.  Of course, they figured it out eventually and Hotmail continues to be the market leader in web based email – plus you keep your privacy in the meantime.

  • ROFL! It’s open warfare now – Microsoft blasts Google over Chrome Frame plug-in http://bit.ly/tBeub

At first, when I read about this being released I reacted enthusiastically to the idea – old versions of Internet Explorer are slow, a security risk (read: bugs/vulnerabilities) and lack in offering the goodies afforded to people with updated browsers such as fast AJAX rendering for truly software-like browsing experiences, for example.  The problem here is that Google are beginning to try and exclude IE users from their web solutions – the upcoming Google Wave will stop you in your tracks and recommend you use anything other than IE, or install this Chrome Frame plugin for IE before continuing and this is appalling.  Furthermore, There is a new tag that web developers can include in their site which makes IE use the Google Chrome Frame plugin to render their website if a user has the plugin installed – what’s next?  Will Google start punishing websites in their search rankings who don’t have this tag in their website to force people to use Google’s plugin for IE?  Google are already well known for doctoring their search results to spruke their other own online offerings over others in the search results.  If Google did this, secretly or intentionally, I would image there would be an anti-trust suit from the US government for sure.  We really need greater competition in the search market.  Personally, I use Microsoft Bing for this exact reason.

You know, Google just want you to throw all information via them to continue to grow their database of information, as I’ve touched on earlier.  What I don’t like about this tool, whilst a good idea, is the fact that a website administrator has no control over what comments are being attached to their website.  I mean, if you have a website trying to project a positive image of your products and people are posting malicious messages about your company and its services, this can totally ruin your online image.  There might be companies that deserve it, but there will be plenty more that don’t.  Most frighteningly, your competitor could comment against your site that you’re crap and they (fakely) experienced bad service/offerings from you.  What then?  You can’t even program anything into your website to block its use against your site so you’re stuck with praying for the mercy of the internet’s community.  Yeah right.  All the tech websites are bagging this idea and it’s likely that no one will use this service and it will die a deservedly painful death over at Google HQ.

  • ROFL! RT @alleyinsider: Google Can’t Handle iPhone Demand For Push Gmail $GOOG $AAPL by @fromedome http://bit.ly/ZnhUY

I’ve already touched on the failures of Google’s GMail service but this article touches on the fact that Google are trying desperately to pitch their mail service to corpratations and launched this tool to trick Outlook and mobile devices that can sync with Microsoft Exchange to make them thing that you are adding an Exchange account for instant email notification (known as “push services”), when really it’s a GMail account.  This would be particularly handy for iPhone users.  What happened after launch was a whole bunch of people tried to use the feature and GMail went tits up and no one could download their mail.  Just another example of why GMail has no place in the workplace and why you shouldn’t use it at all anyways.

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22 Sep

Windows Vista? Am I at a disadvantage?

Windows Vista wallpaper (by Microsoft)
Image by Stijn Vogels via Flickr

 

The Vista Conundrum

As we continue to add HireEzy customers at a rapid pace, our sales team continues to be amazed at how many people are still terrified by all of the bad press that surrounds Windows Vista and continues to this day. The most common questions asked revolve around whether their business is at a disadvantage by using Windows Vista and whether it will in turn hurt the performance of our software in comparison to using Windows XP instead. These are valid questions and below is my unbiased opinion of Windows Vista as a whole and details regarding how HireEzy deals with Vista “problems” and keeps your business running smoothly no matter what your computer network is made up of.

We understand your concern, but you’ll be alright

First of all, it goes without saying that Windows Vista will go down in history as one of the biggest disasters in Microsoft‘s product catalogue due to negative response from the public and if anything is the classic case study of the power of social media due to the amount of Twitter and blog posts put out thereslamming the product, greatly contributing to the reputation handed to the product as a slow, untrustworthy, annoying and ignorable operating system. I personally believe that Windows Vista was the final nail in the coffin to the development career of Bill Gates and I wouldn’t be surprised at all if the backlash towards Vista played a big part in him deciding to leave his post as Chief Software Architect. Microsoft have learned the hard way that people abhor change and are tired of fighting with their computers.

So the question asks, is it a bad operating system? Well, the short answer is that the initial release was but the two consequent service packs released for it have actually made it a really good product. Like Apple‘s transition from Mac OS9 to OSX, a total rewrite of the underlying code of Windows was necessary to take the evolution of the computer to the next level with the introduction of new processor and hard drive technologies and the evolution of the “business computer network”, and like Mac OS this has just been something that couldn’t be done painlessly despite the efforts of all involved. It is often forgotten after six years of being in the market that the first release of Mac OSX was an absolute joke. There was no support for it, old Mac apps often didn’t work on it and you couldn’t even burn DVD’s with it at first – it was so bad that Macs were initially sold with both OS9 and OSX installed and users could switch inbetween operating systems depending on which one they wanted to have to bother with. With the time to refine the product, OSX is now a very tight, polished and respected product that has gotten better with time and you would in no way be a fool to place your trust in it.

The same is true with Vista and this is the best possible way to give you an idea of how Vista can be a dependable operating system if kept up to date. Next month, Microsoft will release Windows 7 which is the next iteration of the same concept and our feedback of it, similar to that found everywhere on the Internet, is extremely positive. We are so confident in Windows 7 that we will officially support usage of HireEzy on Windows 7 from the moment it launches.

With HireEzy, we’ve got your covered

To those of you using Vista and are looking at HireEzy, we have great features in place which will keep you confident in smooth function of your business irrespective of the amount of faith you have in Vista. Firstly, our core technology allows us to “broadcast” your database across your local network which means that you can install HireEzy on a computer elsewhere in your network and operate the software from your Vista machine without ever storing any data on it, helping you prevent data loss due to Vista’s millitant and sometimes inconsistant security policies for local data storage. Secondly, we build platform independantly which means that you can have a mix of Macs and PCs in your network all using the exact same copy of HireEzy in any way you see fit. So, if you have lost faith in Windows so much that you’re unsure of putting your data on it, you may want to try investing in Mac computer as that central database holder in the configuration I mentioned previously whilst using cheaper Vista machines as the dumb terminals that view and work with your data. Thirdly, if you are going to store HireEzy on your Vista machine, we have extensive experience in making sure HireEzy will be unaffected by the radical changes introduced with the way it works and as a complementary service we install your software for you after purchase to give you the peace of mind that you’ll be just fine. Further to that point, with HireEzy 2.1 we have introduced new backup utilities that allow you to auto backup your HireEzy database wherever you like, including devices like thumb drives, DVD RAM and external hard drives, plus for a monthly fee you can optionally use our new online backup service which will sync your HireEzy data with our secure servers over the Internet.

To summorise, we understand that Vista is a concerning product to work with, a lot of the flack that the product has copped is unjustified or simply no longer relevant but nonetheless we have taken the steps necessary to ensure that with HireEzy your information is secure and instantly accessible to you no matter how Vista is used or deployed in your computer network.

I encourage you to contact us if you have any further questions or queries regarding HireEzy on Windows Vista or for any technical deployment questions that you may have, we’re only too happy to discuss it with you!

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09 Sep

Meet Our CTO Aaron Holesgrove

Hi, my name is Aaron Holesgrove and I’m the CTO of Making Life Ezy and Ezysoft.Aaron thumbnail

Many of our clients ask our advice on a range of technology matters, from operating systems to even iPhone applications.

Therefore as part of the growth and popularity of this blog (due to the fantastic work of our marketing team) and our software, HireEzy, I’ve decided to contribute to this blog from a technology perspective.   Specifically focusing my thoughts and experience on using technology as the driving force behind the success of your hire or rental business.

Technology Brand Agnostic

In this first post, I thought I would give you all a chance to first learn more about myself, my general thoughts about the IT landscape and to give you a bit of perspective on the kind of things we’re working in on as a team as we continue to innovate in cutting edge software development as well as versatile and powerful online services and solutions.

The first thing I’m often asked when introducing myself as a member of the IT community is of course “so are you a Mac guy or a PC guy?” to which I reply that I’m neither. I believe that to have a true appreciation of the field of IT is to have an objective view of it, otherwise stubbornness will simply lead to you to miss out on things that would otherwise be really fun to be involved with and be a part of. This is particularly true for Making Life Ezy, as we are a platform neutral company working with both Microsoft and Apple database technologies to deliver our technical solutions, whilst using predominantly Adobe development tools and online service tools from Google, Yahoo and Amazon, amongst others.

Unbiased Technology Opinions

With that I mind, I hope that in reading my tips and general advice here that you find them to be similarly unbiased and impartial to any technical platform and simply concentrated on providing the best answer and/or solution to a problem or task. More than ever, diversity in the marketplace is leading to a lot of uncertainty in trying to decide what solution best suits each business and I get asked a lot by our customers about general things such as “is Windows Vista really as bad as everyone says it is?” and “so what do you think about Macs? Is it worth ditching my PC?”. These are fair questions and in my first couple of posts I will be looking to delve into these sorts of topics and many more in great depth to guide you in the right direction and spare you any emotional despair and personal resentment toward the IT companies that have provided us with a lot of our cheers and tears over the past decade or more in the process.

Latest Technology Updates

I am an RSS feed addict and I often spend my nights at home scouring all my favourite IT publications on the web for information about anything and everything. I can argue the merits of any technical platform with the best of them and I enjoy being asked questions that are as broad as “so what do you think will be popular in the next 5 years”, or “who do you think will ultimately have the best mobile phone platform?”. There are so many different things that are truly becoming exciting in IT right now, such as the rise of social media as a marketing platform, the true portability of content with the rapid innovation of the mobile phone as a computer alternative and emerging platforms such as cloud computing and even the continued evolution of development platforms and the sorts of opportunities they provide to both us and our customers.

A lot of these different things are not only technologies that I’m interested in and read about all the time but are areas that we as a company have a lot of fingers in a lot of pies and part of my role in our company is to be the one who can educate the rest of our team on these emerging opportunities and what they mean for us and could mean for our customers, so I look forward to using my blog posts to also help you learn about the sorts of things we’re building that can truly help you in your day to day business activities with case studies of customers who are working with us in our Beta Gold program to develop new systems and services as they evolve.

Feedback or Questions

If you have any questions or queries about areas of IT that you’ve perhaps never understood or would like greater clarity on then by all means I encourage you to write to me with your thoughts and I’ll blog about them here as they arise. I look forward to engaging in greater discussion with you all.

My Background

11 years technical experience in web development technologies and platforms.

Experience includes projects for The Seven Network (formerly i7), Optus Direct, The Movie Network, UKTV, TV1 and The Main Event Wizard Home Loans, I-Max Theatres.

Specialises in the emerging market in Web 2.0 and their application to business problems.

Aaron Holesgrove
Email: aaron@ezysoft.com.au
Twitter: @aholesgrove

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