15 Feb

Managing Emails Efficiently

Emailing is an effective means of communicating both for business and personal use.  It can provide a type of quick response communication for a variety of questions or can be used successfully for mass-communications.  When you stop work to respond immediately to every email studies show it takes a full 2 minutes to be back to your previous level of concentration. Two minutes here and there adds up to a significant amount of time.

The difficult aspect of emailing is managing the mail.  There is a knack to it and here are six ways I’ve come across that really do make sense;

1)      Incorporate Gmail into your business email.  This will give you further flexibility and give you the opportunity to send and receive emails via your domain address through Gmail, and the process for setting this up is quite simple.

a)      Create a Gmail account for your site.

b)      Head to your current client and forward all your incoming email to the Gmail account.

c)       In your Gmail account, go to Settings –> Accounts. Under ‘send mail as’, click ‘Add another email address’. Enter the details for your me@mydomain.com account.

d)      Complete the verification process.

e)      Make your ‘me@mydomain.com’ address you default for ‘send mail as’.

2)      Organise your folders with labels.  Such a ‘To Do’, ‘Important’, ‘Boss’, ‘Networking’ etc.  Archive as much as you can so you don’t run out of space and delete unnecessary items.  It is possible to also put these folders in such as order that you prefer.  By adding the ‘@’ symbol at the beginning of the word such as @Important, this will push the folder to the top of the list, above all folders that beginning with the letter ‘A’ as can been seen below. 

You can also input a ‘rule’, very simple to do, to force all emails from for instance ‘Cam’ into the ‘Cam’ folder.  This helps with sorting of emails, with the more important emails being more obvious to you.  To find out more information about rules, simply search rules for outlook folders and there is a wealth of information.

3)      Process in batches once or twice a day and work your way to zero.  This will give you sufficient time to work on the other non-email related tasks and prevent being side-tracked by incoming emails.

4)      While working your way through your emails, read it and then answer it.  We’ve all done it, read an email we didn’t like the look of and thought ‘I’ll do it later’ completely putting it off until the last minute.  This is not productive and no longer how long you wait, the email will always be there. 

5)      Write, Re-read and send.  Keep your emails short and sweet by delivering the message in the email with a suitable salutation and closing.  Have your signature with functional links pre-set so you don’t need to re-write it with each email.  Once you have written your email, re-read it for typos and other errors and send.  Don’t ponder over it for too long because majority of the time, the changes that are made to these emails are rather insignificant anyway.

6)      If you must, use a bridging email.  A basic email to say thank you for your email, it has been read and it will be responded to ASAP will fill the gap between when it has been received and read and when it can be responded to when you work through the other more pressing emails you have.

Hopefully these six points have given you some ideas on how to work through the mounds of emails we receive.  Best of luck!

HireEzy is an innovative hire and rental market software program with the ability to revolutionise your entire day!  It’s packed full with numerous tools for everything from creating quotes and invoices, management of the products and services, deliveries and collections, a full accounting package and a marketing campaign creator plus more.  On top of that all aspects are totally integrated, completely internet friendly and iPad and iPhone compatible.  Disconnect from the stress of having loads of programs open and consider integrating with HireEzy!

08 Feb

Simplifying Your Day


THE SIMPLE LIFE
The hire industry can become demanding on your time, your business resources and your energies.  Unlike other articles I have previously written, I’ve decided to step out our the ‘how to’ mindset and take the viewpoint of ‘can we simplify your day?’. 

I understand small to medium businesses in the hire and rental industry are usually “stretched to the max”.  Resources can be pushed for instance as you dismantle from one event and move to set up another directly after, and this is when inventory becomes misplaced and there is the chance to lose track of your bookings, invoices and potential sales.

KEEPING YOUR DAY SIMPLE
Understanding industry requirements is what we are about at HireEzy so we’ve developed a complete software program to consolidate your day-to-day tasks in order to make life just that little bit easier. I have written articles from marketing your business, to hire industry trends for the upcoming year and usually I get my inspiration from a variety of sites but this time I was impressed with what I read on one particular webpage about wedding styling.  I realised sometimes we either forget or don’t appreciate additional resources available to assist us with our day. 

HOW WE CAN SIMPLIFY YOUR DAY
At HireEzy we all lead healthy lifestyles; this is a choice and what we find to be ‘simple’ for each of us individuals.  This has trickled through to our work practices and the product we provide for our valued clients.  We like to believe we keep things simple for you too. Simple to learn and simple to use, thus assisting to make your day as simple as possible.

SOME ADDITIONAL READING FOR YOU
Here are some articles I’ve found inspiring in my quest to incorporate ‘simplifying the day’ into my life in the hire and rental industry.  I believe it’s important to make use of the various opportunities available that have a purpose to benefit and assist in the hire and rental industry. 

10 Reasons to Hire a Wedding Stylist… http://bit.ly/fziDzX

B-A-L-A-N-C-I-N-G Your Juggling Act! http://bit.ly/emsu0P

Apps to simplify your business life.  Amazing ideas! http://bit.ly/a65e0q

18 Jan

Internet Marketing Trends for 2011

Stay One Step Ahead of the Rest!

What’s happening in the world of social media for 2011?  We’ve been through Facebook, we’ve developed the Twitter account and blogging keeps us busy.  But what next?  What are going to be the new and exciting movements in the online world for the commencing year to grow your business?

 Here is a list of trends for the New Year.  Take what you like from it but don’t disregard… or you may just miss out on the next best thing (or be regarded as a bit of a laggard!).

1) Social Commerce

Facebook is familiar to us all but how about selling on Facebook?  The option is now there for a ‘marketplace’.  Link it up to your business’s profile and you’ve got a nice little free online-shop!  Facebook Marketplace is really quite simple; search for goods, upload pictures and insert information as you do with many sites.  Hopefully in the future there will be other options for payment rather than requiring individuals to be in direct contact with eachother, however it works nicely now and there is the option to only advertise to ‘friends’.  Check it out…

Facebook Marketplace - http://apps.facebook.com/marketplace/
Learn how to use - http://www.mahalo.com/how-to-use-facebook-marketplace

2) Group Buying

This is a relatively new concept that has swept across the world.  Advertised quite heavily in Australia alone, the power of group buying really does bring the power back to both the consumer and the business alike. Sites such as http://www.jumponit.com/ and http://cudo.com.au/ offer daily deals, so consumers have 24 hours to take advantage of the deal before it expires.  The site guarantees the business a certain number of sales in order for the discount to go ahead and the discount is guaranteed for the customer once a specific number of potential clients is confirmed.  Sounds like a win-win situation to me! 

Also try: 

Australia - http://dealdump.com.au/
UK - http://www.groupon.co.uk
USA – http://www.webbyplanet.com/
For general information – http://www.bbc.co.uk/news/business-12053015

3) Ever considered yourself a media company?

As more and more forums and other forms of marketing such as article writing become popular, companies, big and small, need to realise the importance of their writer.  Most of the tasks undertaken are similar to those of a PR or Communications staff member.  Therefore it is absolutely crucial the person in this role has the interest, capability and ability to learn exactly what is it that leads to successful e-marketing campaigns. 

Luckily, there is an absolute plethora of information on the net aimed to help out the novice writer or marketer.  Many E-Zines, How To’s and Forums contain valuable information regarding internet marketing, not to mention the number of paid options that are available.

My favourite is http://ezinearticles.com/

4) Workplace mobility

There is nothing more exciting than the ability to take your business mobile in 2011!  Without a doubt, the iPad and iPhone has revolutionised the way business can be conducted.  My previous article about ‘AirPrint’ http://www.hireezy.com/index.php/3036/apples-air-print/ has been a popular read, giving me the impression many of you are excited about these new opportunities.  Just imagine your sales reps on the road with an iPad, having the ability to update the database, print out catalogues, and send through invoices without the need to head back to the office or potentially wait days until the client gets the information he is after.  This is what workplace mobility is all about, and I guarantee this will change general business practices for the better in 2011.

HireEzy is moving forward in leaps and bounds in 2011.  We are especially taking advantage of the iPhone and iPad to increase the opportunity for workplace mobility for our clients. Our iPad and iPhone version of HireEzy will be launched in March 2011. This App will give you access to your database of clients, invoices and quotes and a full list of products. Making life so much easier!

Click here for more information on HireEzy – Hire & Rental Software

These are just a few examples of how businesses can suck the juice out of the internet in 2011.  How exciting!

 

30 Nov

Apple’s Air Print

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Has it Printed Yet? Will be a Thing of the Past with HireEzy and Apple’s AirPrint

HireEzy – Hire & Rental Management software for MAC and Windows will be enriched with the launch of Apple’s software upgrade iOS 4.2 which includes ‘AirPrint’.  After just a few touches of the screen you could potentially be printing a hard copy of an invoice, terms and conditions or brochure directly from the HireEzy software.   What makes this new iPad application most impressive is that it doesn’t require any downloads, cables or drivers to install.  

To set the scene, your constant “I’ll email that through when I get back to the office” has now become obsolete as your iPad, set up with the HireEzy software, allows you to print the necessary document directly to your customer’s compatible HP printer.  So the next time you are in your customer’s office or even at the event, you have the ability to send all your important documents straight to the nearest printer. 

Eliminate time wastage, customer confusion and loose paperwork and develop the most time effective and productive procedures available.  Furthermore, Apple claims both the iPad and HP printer is so smart you can even print walking from one room to another on the other side of the house and by the time you finish reading this sentence, one page could potentially have already popped out of the printer.

Not only does AirPrint work with HireEzy, it works with other applications also, including Safari, Mail, Photos, iWork as well as other recognisable applications.  So don’t stress when you have forgotten the paperwork for the client, or you are full up with tasks on a Friday afternoon, just hit print, it is fired off and you can continue working on your other tasks whilst AirPrint works in the background of your iPad.

AirPrint is available for download to your iPad now through iTunes . For more information and a list of compatible printers check out http://www.apple.com/ipad/features/airprint.html.

HireEzy plans to release the iPad & iPhone version of its Hire and Rental Management software in the early months of 2011.  Click here for more info.



HireEzy is an innovative hire and rental market software program with the ability to revolutionise your entire day!  It’s packed full with numerous tools for everything from creating quotes and invoices, management of the products and services, deliveries and collections, a full accounting package and a marketing campaign creator plus more.  On top of all that all aspects are totally integrated and completely internet friendly. 

Disconnect from the stress of having loads of programs open and consider integrating with HireEzy!

Click here for more information www.hireezy.com

01 Mar

Latest Internet Statistics

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The staggering growth rate of the internet and information sharing!

Below is a great example of both.

Jess3 has brilliantly put together the lastest statistics on the internet growth, including internet usage and social media.  Put this research in to an amazing presentation and then shared it for us all to enjoy.

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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19 Feb

Rental or Hire Equipment Safety Instructions

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Rental or Hire Equipment Safety
It goes with out saying these days that ensuring your customers operate the equipment they rent or hire from your company is a business critical issue.

Not just because it is morally and ethically the right thing to do, but also to ensure you are not subject to legal actions.

Customer safety is now a business critical issue

Hire and Rental companies regularly provide a range of equipment that requires some form of safety instruction.

There are a number of issues that hire and rental companies need to consider in their approach to OHS, not only to their customers but also their off site staff.

Such issues include:

Ensuring that safety instructions accompany each hire or rental and have an audit trail to demonstrate it;

Increasing the means by which customers can access hire or rental equipment safety data;

Ensuring off site staff, such as delivery drivers, assemblers, collectors and even inspectors have client site safety data briefs; and

Even the adhoc or routine scheduling of client site safety or maintenance inspections.

Addressing these issues is good business practise, part of mitigating your business risks. Such business practise is a combination of good staff training and awareness, good processes and a good hire or rental software system.

Safety Instructions issued to Clients.

HireEzy enables safety instructions to become an automated part of the picking and delivery process. Adding in a client signature for issued items, including the safety instructions aids in providing a demonstrable proof that such instructions were issued and received. A copy of the signed receipt that can then be attached to the client booking and hence client record, to maintain an historical record.

Increasing Means of Access.

Not all clients like reading safety instructions, particularly complex ones. Have you considered using demonstration videos? If so what about uploading such a video to YouTube or your own web site. If that sounds hard or you want to link such a process to your hire or rental management, then simply consider using HireEzy.

Off Site Safety Instructions.

Many client sites require some form of on-site safety compliance, particularly construction sites. To simplify the process of managing off site safety, simply link the client safety instructions to the booking and hence to the contractors or staff that are going to site. This requires in-built document management and workflow, which HireEzy has.

Client Site Safety or Maintenance Checks.

Such visits not only need to be scheduled they need to be set in the task list. Because HireEzy includes a task management system, these checks can be scheduled, often months in advance. This means that when planning for the week ahead, you can see not only your hire or rental related activities, you can also see any client site checks that need to be undertaken.

HireEzy certainly makes a big difference in improving your Hire and Rental Safety OHS management. However it must be supported by good staff training and staff compliance to processes.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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19 Feb

American Event and Event Rental Industry Fights Back!

 

In a recent post , we discussed how the downturn in the American economy was leading to a substantive downturn in the $175 Billion corporate meetings market. 

Driven by companies slashing their conference, event and major meetings budget.  Such budgets incur not only event equipment rental and event hire costs, but also travel, accommodation/venue costs.

Surveys indicate that over 60% of all companies intend to reduce their spending on meetings next year.   See earlier  post in this blog – titled Why tough times should benefit the hire and rental industry

One factor that is concerning is why!  Many companies recognize the importance of holding client and staff events and meetings.  However in the current climate, many shareholders and Government Agencies providing stimulus funds perceive such events and meetings as lavish junkets.  Companies and Corporations are “sheepish” about defending the business value, hence opt to cancel them.

Now a coalition of event and meet industry- including event rental and event hire companies, as well as planners and organizers are fighting back.  They have formed a coalition to lobby the USA Government about the benefits of events and meetings to the USA economy and USA Corporate Health.

The Keep America Meeting campaign provides on line information about the business value of the industry.  Furthermore it includes an online petition to be presented to politicians.

This initiative of the event industry is welcomed, and should be seen as a role model for other event and meeting industries is similarly effected countries such as Australia, Canada, New Zealand and the UK.

Making Life Ezy suppliers of the most innovative event and party rental software welcome the coalitions initiative.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

19 Feb

Resources for Hire and Rental Entrepreneurs

Hire and Rental can be an extremely profitable and high growth business.

Examples abound of incredibly successful entrepreneurs in the industry who have grown their businesses to impressive levels.   Continued growth in the sector is a given.  Particularly with the growth of niche based rental or hire companies, such as Baby Equipment, Handbags, Cocktail machines, the list goes on.

To support Industry growth we have started this list of tools and sites that entreprenuers can use. We will add to it over time to provide a single resource to support the industry’s entrepreneurs.

If you have any resource sites you think useful then please let us know so we can add them.

  • 12 Do’s and Don’t For Entrepreneurs
  • Top 10 Social NetWorks for Enterpreneurs
  • Entrepreneur Resource Centre
  • MIT Sloan Management
  • Entrepreneurship – Kauffman Foundation
  • Invest to Exit – Dr Tom McKaskill
  • Fact versus Fiction: What makes a good entrepreneur
  • Does failure mean you have failed?
  • A Dozen Don’ts for Entrepreneurs
  • About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    19 Feb

    Series One SEO for Rental Hire Companies

    This is the first in a series of articles designed to help your hire company or rental company improve your website rankings.

    Search Engine Optimization (SEO) is the termed used to generically describe those things you can do to improve your search engine ranking.

    That is how high you appear in the search results of a search engine, ie Google, Yahoo or Bing, when your potential customers type in the keywords that best describe your hire or rental business.

    For example, if a customer seeking a party rental or party hire company in their area, types in “party rental miami” then in an ideal world you are the first company to appear in the search engine results.

    Achieving that result though requires that you use Search Engine Optimisation (SEO) techniques.

    Search Engine Optimization. This term is widely used in the search engine industry as a collective name for those activities that are directly or indirectly aimed at improving a page’s search engine ranking.

    Yes you can pay someone to do it!

    Or You can do the SEO yourself!

    This series of articles will help you to get started doing it yourself.

    The first thing to do is getting a basic understanding or how Search Engines work and then also of SEO

    First How Search Engines Work

    The first thing to do is to understand the search engine optimisation and to do that you need to understand the basics of how search engines work.
    Although an older article, I like it because it keeps things pretty simple enabling you to get a basic understanding which can be built on later.

    Second A Basic Introduction to Understanding SEO

    There are a number of papers around which introduce your to SEO.

    On our EzySoft YouTube channel we have some great introductory video’s to SEO, the best being Search Engine Optimization, click here

    Or if you prefer to read,  start with, a basic introduction to SEO. Or alternatively this one is equally short and sweet, introduction to SEO.

    Next Article – Getting Started

    The next article gets you started with your DIY SEO

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    19 Feb

    Hire Software & Rental Software for Mac and Windows

    HireEzy is believed to be the World’s only true full function business management software system for Rental and Hire Companies using MAC computers providing the full functional business requirements needed to provide all rental and hire management needs


    Click here for a Screen Tour of HireEzy

    HireEzy is a full business management hire software and rental software for Mac and Windows operating systems.

    Our Software provides Apple Macintosh business users as well as Windows operating system business users with not just a fully functional standard hire and rental management software program.

    It offers far more with inbuilt POS and accounting, and the tools to BUILD YOUR BUSINESS, including

    * A Web-online Store;
    * Web Content Management
    * Digital Marketing Tools
    * Social Media Integration Tools
    * Inbuilt Mass SMS and Email.

    Expect more from your hire software and rental software business management systems regardless of whether you use Apple Mac or Windows.

    Replace your hire and rental management package, web site building, web content management, accounting, marketing systems and more with just one Fully Integrated Easy to Use business management software for your rental or hire business.

    For more details contact us.

    We believe that Hire Software should not just help manage your business it should help grow it AND HireEzy does

    19 Feb

    Thumbs Up – Techo Twitter Posts week ending 8 Nov

    Welcome to the Thumbs Up Edition of my review of the week in tech – each week.

    I’m picking out the things that I liked the most that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

    This week in Thumbs Up I found a couple of fantastic little handy apps and some surprising news about the uptake of Windows 7.  Check it out below:

    • Why couldn’t someone release this years ago – XP Quick Fix Plus Repairs Common Windows XP Errors http://bit.ly/38Hhtd

    Well… I don’t think I need to remind anyone that XP has had its fair share of problems.  This program launches into an interface which details 40 of the biggest problems in XP whilst providing an interface to click a button to plug that problem.  Unbelievably amazing app.  I would recommend you grab this app and run it on your XP installation and I would also recommend that Microsoft hunt down the developer of this software, write them a blank check to buy the whole company and submit this software over Windows Update.

    • This is pretty handy – Cache My Work Restores Your Workspace After a Restart [Downloads] http://bit.ly/2Ffdyv

    I have this happen to me all the time – I get into work in the morning and Windows rebooted through the night to install automatic updates, therefore everything that was open on my desktop had been automatically closed.  Trust me, this freaks me out everytime it happens as I usually have about 10 – 15 scripts open on my desktop at any one time that I am working on and it’s annoying to have to retrace my steps and figure out what I was working on at the end of the day yesterday instead of just having it all there still open like it is supposed to be.  This application attempts to address this issue by keeping a log of everything that is open on the desktop – if you have to suddenly reboot, this program will reopen all of your applications for you when Windows starts up and in some cases can even reopen the files you were working with inside your applications.  It’s not perfect, but it’s heaps better than nothing.  I installed this and I love it.

    So, if you follow the instuctions here you can essentially make a little tool that replicates the Windows Key + TAB functionality, but I tell you what – despite the Windows Key being on 104 keyboards ever since the release of Windows 95, there are an alarmingly frustrating amount of people out there that have absolutely no idea what the Windows Key is.  So, when a core piece of functionality for cycling through windows open on your desktop involves telling people to “use the Windows key”, it is extremely easier to just set this icon up on their task bar.  Trust me, it is.  And you know what?  I actually like it – once launched, you can just hit the TAB key to cycle between windows, instead of having to keep holding the Windows key whilst tabbing to keep the Flip 3D feature open.  Check out the article this is worth doing for your Windows 7 machine.

    So much for Apple‘s new ads saying that everyone was excited around the Windows 7 launch because it was time to upgrade to a Mac.  All it took was for Windows 7 to be on the market for two weeks, and already the global marketshare for Windows 7 machines across the world is bigger than Mac OSX Snow Leopard, which has been on the market for three months.  As of the time of writing, 3.27% of all computers in the WORLD have Windows 7 on it.  Pretty amazing statistic.  Another under the radar piece of info in this article is the fact that the global marketshare for Windows overall was almost 93%, which is a lot better than it used to be earlier in the year when I heard that it had dropped just under 90%.  It seems that there aren’t as many Macs in the world as everyone thought there was – Apple still have their work cut out for them, no wonder they are spending half a billion dollars are year on advertising.

    • Geek alert! – Coke Zero Has Zero Calories And Sugar, But Is High In Spy Cameras http://bit.ly/2uIK8h

    You’ve gotta love spy cams built into everyday objects – they are mega handy.  This artcle demonstrates a Coke can with a camera inside and a USC cable attached so you can use it as an instant web cam for spying on your house / office whilst you are not there.  Interested?  Me too.  Check out the link. :)

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    19 Feb

    How to Use Alexa to Improve Your Search Rankings

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    Alexa provides the generally accepted global rankings for websites.

    Whether it is accurate or not, the point is mute, the fact is that it is the generally accepted web site ranking.

    Did You Know

    That in July 2008, Google announced that it had just indexed over 1,000,000,000,000 (USA one trillion) unique web pages (url’s). Impressed well you should be because ten years earlier it was only 26 million (which is only 0.0026% of one trillion).

    What are Alexa Rankings?

    Alexa ranks sites based on the information gathered from Internet users who use the Alexa tool bar on their browser.

    OK, yes not every one has Alexa tool bar so the traffic rankings are estimates only.  Hence the criticism levelled at Alexa from some quarters.

    But then again what’s the difference between these estimates and television ratings, they are only estimates as well
    The primary users of the data are advertisers.  Trying to determine which show (web site) to advertise on to reach their target market.

    But Alexa actually offers more than that!

    The Only Advertising on Our Site is Our Own – So Why Bother About Rankings?

    Great question!

    Yes, you can actually have a very low ranked site, yet be effective in generating traffic your website from good keyword usage.  Evidence that you have a good SEO practise in place.

    Under Rated Benefits of Alexa

    Alexa is a under rated marketing tool:

    1. Enhance Your Credibility. One aspect of the sales process, particularly on-line marketing and sales is proving that you are credible.  Basically you can deliver what you say.  Customer testimonials on your site as well as other proofs.  Having a good Alexa traffic ranking can form part of the credibility proof set.  Why because it implies to on-line customers that other people value your site.
    2. Market Research. Alexa is an excellent market research tool to support your competitor and market analysis.  In areas like your performance relative to them, keywords, reach etc.
    3. Guide to Social Media Marketing Performance. Ok out on a limb here, but we found that when we were really active on social media marketing our Alexa ranking went North with a bullet!!!  So arguments about methodology etc of Alexa aside it was a useful tool we think in measuring our performance.

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    19 Feb

    Why Small Businesses Should Blog?

    Blogs can be a excellent tool for the vast majority of hire and rental businesses. 

    Specifically party, audio visual and general equipment type hire and rental businesses.

    Did you know?

    Companies that blog have 55% more visitors

    source: hubspot industry survey

    Increasingly as other posts have discussed the primary lead source for most successful hire and rental businesses is the web.  Hence the marketing objective becomes how to increase web site traffic.

    Janet Meiners Thaeler in an excellent article for Small Business Trends shows that companies with blogs generate 55% more web traffic than those who dont.  The full article is a must read, on the upside it is also short and easy to understand.  Link to the article is below.

    Blogging: The Best SEO Tool for Small Businesses

    Remember that in HireEzy 2.1 we provide you with desktop integration to your blog, and even help you set one up. 

    Making it so much easy for you to get started and maintaining your blog.

    Not sure how to write a blog article, then read this -How to Write a Blog Post .

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    19 Feb

    How Hire and Rental Companies Can Use You Tube

    You tube is a greatly under utilized resource for hire and rental companies.

    You Tube can be used for a variety of purposes such as:

    Risk Reduction:

    Reduce OHS and Public Liability Risk:

    Upload safety instruction video’s for clientsand Contractors/ Staff on how to safely use hire equipment.  With HireEzy you can include the link to the safety instruction video with the client booking documentation.

    Reduce Product Damages:

    Assembly and Installation instructional video’s can be uploaded.  Often your supplier will have these, so it is simply a case of uploading the video.  Incredibly simple with HireEzy, as the instructional video for each specific item can be uploaded to you tube with one click.  

    Reduce Customer Dissatisfaction:

     If a client can not assemble something, then generally they will blame you, before they blame themselves.  You need to make it easier to show customers how to erect or use things.  Showing through a video is far better than handing them a set of written instructions, it is just a fact of human nature.

    Increase Revenue:

    Youtube can be a very effective lead generation tool or sales reference site.

    Examples

    We have created a site on you tube which shows examples of how different companies are using You Tube to address each of these business requirements.  Click Here to Go to Our YouTube Channel

    Remember HireEzy provides you with a powerful tool to integrate Web2.0 productivity tools like You Tube in to your hire and rental business processes.

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au


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    19 Feb

    Event and Party Trend Predictions 2010

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    It’s not just a new year, its also the start of a new decade.

    It seems every decade creates its own characteristic trendy items that later become synonmous with the decade.

    So what are the prediction trends for events and party – starting with 2010.

    Well here are a couple of starters -

    And One Special Mention

    When we first posted this article we received a great reply on our Twitter Account from the Wheelie Keg Man.  Given they showed great social marketing ettiquette and they are also a local company – we will have to give them a definite mention.

    If anyone else has any thoughts please share them with us!

    on Twitter @makinglifeezy

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    19 Feb

    Creating Low Cost Product Photos for Business

    Need for creating high quality product images is increasing!

    But the cost to Small Business in time and money can be prohibitive.

    Images are needed for:Catalogues

    • Web sites
    • Digital marketing Catalogues
    • Even for HTML email campaigns
    • As well as traditional media advertising

    Not having images or having low quality images can seriously detract from a Small Businesses Marketing effort.  Detraction that in a competitive market can directly impact on sales.

    A key cost driver is often the high volume of product images needed

    Many small businesses, particularly rental and hire can have hundred’s if not thousands of products.  Hence paying to have each product photographed is literally cost prohibitive.

    Taking adhoc images or using supplier product photographs can create an inconsistent image appearance.

    Images with different sizes, backgrounds, borders, orientations etc when placed on a web site or catalogue can look terrible.

    Creating a negative perception in the client’s/ prospects mind.

    The issue becomes how to create consistent looking photographs/ images that enhance your brand’s advertising appeal and impact regardless of the advertising medium.

    Creating Low Cost Quality Product Photo’s

    However there are some very effective ways of creating your own consistent high quality images.

    Creating you own in-house photography studio is actually far easier than your think.

    In a series of step by step video’s you can see how to create these product photographs.

    We have collated these from YouTube and all are accessible on our YouTube channel – how to photograph your own products

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

    19 Feb

    Managing Different Trading Brands

    Many Rental and Hire companies offer more than just one product or service.

    In many cases they can offer a range of services each of which may be seperately marketed.

    A company may in addition to its basic equipment rental or hire offer services such as planning, consultancy, event staff etc.  Some even go further and provide complete solutions, a mix of products and services.

    Often these can be traded and marketed under one brand, but this is not always the case.  For various market reasons companies may elect to trade these services under different brands.  For example:

    Product Rental or Hire – traded as MLE Equipment Rental or Hire;

    Services – eg event planning services traded as Ronji Event Services; or

    Solutions – major event management solutions – traded as MEMS

    Managing Separate Business Units

    Each business unit if marketed separately will need:

    •    Trading names;
    •    Logo’s;
    •    Web addresses;
    •    Booking Management;
    •    Products or Services offer; and
    •    Bank Accounts.

    HireEzy – Allows Up to Five Business Units

    HireEzy enables you to manage up to five differently marketed services.  Each marketed business unit is able to send documentation etc out under its own distinctive brand, with the name, logo etc all included.

    Bookings can be made and managed for each marketed business unit.

    Inventory whether a product or service can be restricted to one business unit or shared centrally some or all business units.

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    19 Feb

    Hire and Rental Software with integrated web content management

    Hire and Rental companies are increasingly finding that the web is a primary source of new sales inquiries.

    In fact over 55% of new hire and rental leads now come from the web

    Major Business Issue

    The business issue though is ensuring that the virtual (web presence) and the physical (actual shop or store) are aligned! Such that whether a customer “walks in” or “clicks in” that get the same up to date accurate information.

    This may sound simple but as most rental and hire companies know it is not!

    Why!

    Because the data for each item (description, category, images etc) is maintained both in the rental or hire business management system and separately in the web database.

    Cost

    This imposes a real cost on Rental and Hire companies.

    As each time they update their inventory, either adding a new item, or new images, or even new descriptions – they have to pay a web developer to make the changes.

    One client stated that this cost was running in to thousands of dollars per annum

    A cost imposition just to simply update basic information!

    Eliminate the Cost and Take Control

    Eliminate this cost, make the change once and have it update the web automatically with one click!

    You can with HireEzy 2.1!

    Go Beyond!

    Why not also update your specials, your promotions etc – in fact why not take control of your web content yourself.

    Hire and Rental companies can now manage their web content, including hire items, images, pricing and promotions through the one single application. Even update your own terms and conditions with one click.

    On-line Requests Let customers browse, select and place an order request on line – 24 hours a day, 7 days a week, 52 weeks a year!!!!!

    You can with HireEzy 2.1 and our web option.

    We make the web an integral part of your business as it should be in this day and age.

    Read more about the benefits of the integrated SMS and how it can reduce booking cancellations or no shows by 25%.  Link to article

    HireEzy 2.1 also includes an inbuilt range of web 2.0 productivity tools, Social Media integration and digital marketing tools (such as mass email, SMS, high graphic catalogues etc).  All easy to use by YOU!

    No wonder HireEzy is the world’s most innovative Hire Software and Rental Software .

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    19 Feb

    Social media isn’t the problem- its the current crop of managers

    The current generation of managers (C Levels) are the barrier to Social Media.

    And the problem is not social media that has just brought it to a head

    There has been lots of traffic over recent months how junior staff are struggling to convince older managers of the benefits of Social Media.

    The are stuggle has to come to a head because of Social Media

    The C Level Managers today were junior staff in the 1980′s.  A time when the whole western world got so wrapped up in down-sizing, right sizing – productivity improvements.

    They think, and I should know I went through it too, all about lean and mean – minimum staff to do a job – its all about the productivity per person.  To most of them Social Media is idle chatter in fact all chatter is idle.

    All Customer Conversations are Idle Chatter

    To the C Level Managers today whose careers started in the late 1970′s and 1980′s – any customer conversation is idle chatter.  Think about it, have you heard things like this.

    Telephone Calls:  You spent too long on the customer account call! And by the way what were you talking to them about their kids playing basketball for?

    Counter Service:  Stop talking to the customers just serve them and move on, time is money.

    Now Bring on Social Media

    Social media is about engaging with people, actually chatting to them.  That is most definitely not going to fly with a productivity mindset manager, especially when the results are hard to prove.

    So as BenYoskovitz puts it

    Unfortunately, too many mid-level and junior-level employees are forced to spend a disproportionate amount of their time figuring out how to justify things to their bosses ….

    Marketing Will Tell Customers

    Its not up to YOU  to create a relationship with customers – marketing will TELL our customers we want a relationship with them.

    Probably a bit harsh that line, but I spent twenty years in Corporate life before joining the excellent world of a Small to Medium business.

    But there is an element of truth to it.  Corporate marketing departments “control” the public message, including defining the companies relationship with clients.  Depending on the value of the client that is.

    Measurement is the Key

    The 1980′s crop of managers are not dumb, ( well I hope I am not) our careers have been built around measurement.  Measuring results is needed to justify decisions. That is just the way we were taught to think.   However we all struggle to measure the intangible value of customer conversations (relationship building conversations).

    Social media will in time develop the metrics to prove it works.  Once it proves it and allowing for some time to change mindsets it will be adopted.  And it does work, for example

    We dumped google adwords and just use Social Media and our leads went up 83%.

    True Customer Relation Building May Become in Vogue

    And this may even flow on to the broader area of customer conversations.  May be Dale Carnegie‘s principals for enhancing relationships may become in vogue again.

    • Become Genuinely Interested In Other People.
    • Be A Good Listener. Encourage Others To Talk About Themselves.
    • Talk In Terms Of The Other Person’s Interests.
    • Make The Other Person Feel Important — And Do It Sincerely.

    Ultimately we will get back to talking to customers either on the phone, in the aisle, at the counter or on facebook etc.  Because the proof will emerge that it pays to do so.

    For example more companies like us will be able to show themselves and others that Social Media infact time anytime spent on customer conversations works.

    Please add your comments!

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    19 Feb

    Social Media Trends for Rental Hire Industry

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    Trend spotting’s annual report on the social media trends for 2010, is now out.

    Its great as they take the time to interview and canvass the opinions of some of the World’s best social media thought leaders.

    Our Prediction for Equipment, Party, Event Rental / Hire

    Our prediction is that in 2010, the hire and rental industry will begin to actively start to use Social Media.  At present analysis shows that most are only putting a toe into the water.  However there are some real social market leaders out there in the industry.  As their success becomes more apparent, we believe others will begin to follow.

    Social media aligns naturally party rental and party hire as well as event rental and event hire sectors.
    We offer a free advisory service to hire and rental companies considering social media marketing, simply email us.

    Now for the Social Trends of 2010 by TrendSpotter

    View more documents from Taly Weiss.

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    19 Feb

    Seeking Funding to Expand Your Hire of Rental Business

    The hire and rental business model can be extremely profitable.presentation_b_help_128

    Continuing growth can often encourage thoughts of how to expand the business.  Often such expansion though requires investment funding.

    However the question becomes how to approach an Angel Investor?

    Like everything in business the best approach is to understand their thinking, as you would a customer.

    This Video by Dr Tom Mcaskill, successful entrepreuner and academic provides a great insight in to this.

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    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

    19 Feb

    Small Businesses Doubles its Use of Social Media

    In a recent post we looked at the surprisingly slow adoption of social media marketing  by Hire and Rental companies.

    This was a surprising finding given that it is an natural marketing channel, in particular for party rental and event hire companies.

    In a recent report by Small Business Success Index,

    small businesses are steadily increasing their adoption of social media to attract and retain customers at a relatively low cost.

    Despite this slow start- Growth Has Doubled

    Nearly One in 4 small businesses now use social media.

    The main reason cited is that they believe it will help attract and retain customers.

    The full article with detailed discussions can be found by clicking the link below.

    Small Businesses Use Social Media to Pursue Customers.

    Caution Needed

    Too often many small companies leap into social media without having a plan in place.  Social media like any marketing endeavour needs to be thought out and a plan devised.

    If your not sure where to start and you are a hire or rental business.  Then please contact us for an obligation free discussion.  We are happy to share our experiences.

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    18 Feb

    If you are a Hire or Rental Company that thinks Social Media is a Fad

    If you are a hire or rental company that believes Social Media marketing is a fad or something for kids not business – then watch this video!

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    18 Feb

    Thumbs Up – Techo Twitter Posts week ending 25 Oct

    Welcome to the Thumbs Up Edition of my review of the week in tech.

    Each week I’m picking out the things that I liked the most that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

    I missed out on doing this weekly review on time as it was all hands on deck in Making Life Ezy putting the final touches on HireEzy 2.1 before release that week. We’re all done now and everything is back to normal.

    This week in Thumbs Up the common theme here is Windows 7.  It’s out – finally – and it’s awesome.  I’ve been finding all sorts of really handy links which I think you’ll like, such as how to change settings, handy little apps and more. Check it out:

    This feature is something that sort of exists in Windows 7 already but takes it to the next level – what you can do is split your monitor into multiple monitors, so that you can maximise a program into a portion of your monitor and then maximise a seperate window into another portion of your monitor.  What you’re left with is a few apps open on the screen at the same time, all into their tidy areas.  Pretty handy for power users, check out the screenshots on the article link.

    • Great article – Top 10 Windows 7 Booster Apps [Lifehacker Top 10] http://tinyurl.com/yfnfoqg #Lifehacker

    I won’t detail all of the Top 10 here so I encourage you to take a look yourself, but the summary here is tips for changing some of the look and feel of Windows 7 back to older styles of Windows for the technology phobics out there, in addition to useful jumplist applications for GMail and FireFox, which allow you to access application shortcuts from the taskbar which is handy (especially if you’re using a touchscreen). There are also a couple of super handy apps at the bottom – one of which I detailed last week, the alternate ALT+TAB application, but also a sinlge program that will install a whole pile of programs for you that you might use all the time – in one installation – which is really handy for people buying new PC’s and find downloading and installing all of their favourite utilities a drag.  Check it out.

    • RT @makinglifeezy How to Design a Company Name, Logo and Colour Scheme – http://tr.im/CKmk Includes examples of the bad ones

    Our very own marketing department put together this little gem of an article – a list of links to other sites detailing how to choose the core details of your business well.  Great examples here of the right and wrong way of doing things, I found it quite educational. :)

    A pretty self explanatory post here – this article has a whole pile of links to good tips and handy apps and definately worth a read of you’ve just grabbed yourself a copy of Windows 7 or a thinking of doing so.

    • Here’s a huge pile of links to useful #Windows7 articles and tutorials – Lifehacker’s Complete Guide to Windows 7 http://j.mp/3Fy0cc

    … and another one! Consider this article the ultimate crash course in Windows 7.  Forget about buying books or training courses, EVERYTHING is here.  The best part about this article? I can guarantee that you’ll see something in the list here and you’ll say “wow I didn’t know it could do THAT!”  Check it out!

    Here’s a good way of somewhat balancing out all the excitement for Windows 7 – post an article about how you can install Mac OSX on a normal PC so that you don’t have to buy an expensive Mac.  I’ve been reading other articles about people who are tried this out and they say it’s legit and works well – even on netbooks.  If you’re willing to give it a try, then have a look at this.

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    18 Feb

    Social Media Addicts Guide to Surviving Xmas/ New Year

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    Christmas can be a particularly hard time – especially for those of us addicted to Social Media!

    So here is a simple guide to how to relate to Christmas interpretations of common jargon we use.

    - Firstly  – We dont re-tweet presents we open them

    - We dont make blog posts we open letter posts

    - Christmas is about Face to Face not Facebook

     - The only Digg we do is in to the bottom of the Esky (cooler) for another beer

    - The only buzz should come from general family table chatter,  (hmm unless novetly presents are involved)

    - MySpace is a reference to the spot you sit down at, or in the Southern Hemisphere where your going to have a Nanna nap after lunch in the heat

    - Delicious is a reference to the quality of the meal, bookmarking it later does not qualify as a taking home a doggie bag

    -

    - Finally Stumble upon refers to not to a social bookmarking site rather the finding of another beer in the Esky when your thought you had run out.

    Finally if you want to do something useful on the Computer.

     For those of you with Children, Grand Children or even younger siblings here is the tool of the day- NORAD’s santa tracking web site.

    I hope you enjoy and on behalf of all the staff here all the best to you and your family for Christmas and The New Year!!!

    18 Feb

    Hire and Rental Real Time Availability Checking

    Rental and hire companies often have multiple stock items.

    However knowing whether you have enough items in stock to satisfy a customer order can often be an issue. This issue is compounded by the need to ensure that the stock is available for whole period of the order. And if not, which other customer orders will be effected?

    HireEzy with its Availabilities System and inbuilt over booking facility directly linked to cross hire management, any short falls in stock can be efficiently and effectively managed!

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    18 Feb

    Creating a hire rental video that works

    For some hire and rental companies, video can be a useful tool in promoting the business.

    The incredibly easy to use – integration of HireEzy desktop software, with your on-line store and youtube has enabled clients to become creative in video marketing.

    Here are some examples of how video, can be used to promote your hire or rental business.

    For example:

    Specific Solution Video’s: If you offer a solution to clients, such as complete wedding solutions, event solutions, even construction hire or rental solutions – then video’s can be an extremely effective tool in your marketing  armoury.

    General Promotional Videos: These are generic video’s demonstrating your full range of services.

    Safety or Installation Videos: As discussed in previous posts, this can be a great tool in reducing business risk and product damages.

    So how to make a Video, well the link below shows some ideas, further ideas are available on our youtube site.

    HOW TO: Create Online Video That Works

    Posted using ShareThis

    Remember HireEzy helps make marketing, even your digital marketing a standard and natural part of your business processe – HireEzy puts you in control!!!

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    18 Feb

    Production crew and equipment business management software

    A number of specialized companies supply the film and television industry with production equipment and even crews on a rental or hire basis.

    However management of such businesses can be difficult.

    Why because they need to manage:

    Equipment inventory, availability and maintenance

    Staff talent and availability

    Customers and prospects contact details, business inquiries and communications

    Sites and location details and restrictions etc

    The business financials and accounting

    On top of this they need to market their business.  Increasingly most of this marketing is web, digital and/or social media based.

    Problem Solved

    Camera Equipment rental or camera equipment hire, depending on where in the English speaking world you come from now have a single business software solution to manage all of these requirements – HireEzy.

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

    18 Feb

    Increasing Average Age of Equipment Rental or Hire – Impact

    Following the global financial turmoil and subsequent recession there has been evidence of an understandable increase in the average age of equipment on rent or hire.

    The reasons why are:

    Vendor Financing

    Vendor financing has been significantly curtailed.

    The Car rental industry is one obvious case in point, where the average age of even the major rental fleets is increasing.

    The key reason is the lack of capital.  Previously the major Car Rental companies relied on financing from the major automotive manufacturers.  Such financing had been cutback substantially, for all the reasons discussed in the News and in Congress.

    Bank Financing

    The other form of new equipment financing has been by bank loans in various forms.  The general tightening of credit from the Banks and other major institutions has meant that it has been harder to finance the acquisition of new stock.  Despite being bailed out by the tax-payers around the world, the banks were reluctant to continue providing credit to Small business to fund new equipment purchases.  The reason cited by some banks was that Small Business was  a credit risk(Side note:  Interesting assessment by the Banks, from what I remember they were the one’s that created the GFC, they were the one’s tax-payers had to bail out – so who is the risk? )

    With lines of credit curtailed many small businesses were unable to fund new rental and hire equipment purchases.  Instead electing to extend the life of the equipment.

    Funding From Asset Disposal

    During the harshest periods of the downturn, older stock items attracted lower sales attention and hence realized sales value.  Such lower values on sale for older items, meant less cash to purchase to acquire new equipment.

    Furthermore, these lower sales value a further flow on effect.  When the actual value received at sale is lower than the book value then the difference has to be written off.  When large volumes of items or a major capital equipment are disposed of through sale the impact on the rental or hire companies balance sheet can be significant.  This balance sheet impact further reduces the companies ability to borrow capital or maintain a certain line of credit from the banks.

    Cash Flow

    The other major financing option was through cash flow.  That is cash flow used to fund (pay) for new equipment when it was on a payment plan of some description.

    Secondly, the loss of the first two meant that hire and rental businesses became and still remain primarily focused on cash flow management.

    Even with the Green Shoots of recovery around the World, including an Indian summer for the hire industry in the UK at present, many hire and rental companies continue to manage cash flow, primarily through cost containment.

    Impacts

    Therefore with an aging rental or hire equipment pool must creates a higher demand for repair, servicing and inspection.  The frequency rate or intensity of inspection/ servicing invariably increases with age.  But here are some tools that may help:

    YoutubeYou Tube: That may surprise you, but You Tube can be an extremely effective in reducing equipment damage by providing a visual of how to assemble, dis-assemble or maintain an equipment.  To read more on this read the article on How Rental and Hire Companies can use You Tube You Tube management is fully integrated in to HireEzy, making this an extremely simple process.

    HireEzyBoxHireEzy 2.1: Includes product management functions such as equipment service scheduling, maintenance and history.

    Rental and Hire’s Business Future

    The one for certain is that this situation wont last forever.  The hire and rental industry is dynamic and progressive.  It will no doubt commence updating equipment as soon as practical.

    More importantly the Hire and Rental industry is fundamental the recovery, as explained in the article Global Innovation Depends on

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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    18 Feb

    Is Social Media Marketing Worth the Effort?

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    Growth of Social Media is staggering but are the returns worth the effort?

    We trailed just using Social Media Marketing for three months.  We dropped Adwords all together and found that our sales leads increased by over 80% and our Alexa Web Site ranking went up 1000% in the same period.

    But It Does Takes Effort

    Effective Social Media marketing does take effort.  Why because it involves engaging people, its not about SELL SELL SELL.  Its about engagement with interesting content, discussions and even etiquette.

    Social Media is just that its social!

    Content

    People find interesting and informative content appealing.  Rarely do they find 100% sales literature appealing.  Rather they would rather read or view material that informs, explains or entertains.

    Generally blogs provide the interesting content and web sites the more specific sales information.  However producing interesting and engaging content articles for your blog does take time and effort.  Allowing 3- 4 hours a week to write articles for the blog is reasonable planning guide.

    The type of blog articles you write you should be informative, engaging or entertaining not in your face sales.  For example, if you are a Party Rental/  Hire Company, write articles about how to plan an event , eg a backyard wedding etc.  Or in this case we are writing about social media marketing, not selling our hire and rental business management software that has integrated social media marketing.

    One of key point to remember to seed in your key words in to the article.  Blogs are also good for using less frequently used words associated with your business as well.

    Let People Know About Your Blog Article

    This is the social part of social media marketing.

    Having written an engaging article you need to let people know about it.  This is where Twitter and Facebook really come in to play. However you need to invest time and effort in building up your Twitter and Facebook following.  More relevant followers means more people likely to read your post.

    However communities take time to build, you need to invest time in listening and responding to what they are saying.  That is being a good community member.  This can take more than a couple of hours per week probably longer realistically if you are serious.


    Effort Versus Return

    So let us say you spend four to five hours per week on writing blog content and building your social media following then you need to have a return.

    Interestingly Nielson cited that around 17% of time on the internet is now spent on social media.

    Cost. The cost of your time is not just the salary on-cost it is also the opportunity cost.  That is what else could you have been doing.  Also a consideration is your Ad-words spend.  Social media may enable you to save this money or at least reduce your spend per month.

    Return. The return is dependent on what you objective.  For most small to medium sized businesses the primary objective will most often be sales leads.  For us it worked, but for your business it may differ.

    Our Returns.  We found that through this process our Blog (content focused) Unique Visitor rate increased from not much to a few hundred per day.  Our web site (product sales focused) increased proportionally leading to an 80% increase in sales leads through the web site.

    Key Lessons Learnt

    We learnt some critical lessons through our trial, which were:

    • Have a Plan;
    • Be Disciplined and above and beyond all else; and
    • Be Sincere.

    We were lucky in that we approached the trial with genuine sincerity in our engagements with our social media community.  We went in with the view of genuinely learning from others in our social media community and we have – it has been brilliant.

    For us, yes there is a real effort needed but the returns are greater than just an excellent growth in sales leads – we have gained far more from what we have learnt from others.

    If you have any similar experiences or even different views please take the time to add your comments – they are most welcome!

    About Us

    HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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