We recently completed a two month market research project and found that the vast majority of Party Rental and Party Hire companies are not using Social Media.

This is really odd – given that Social Media is a Natural Fit for Party hire and Party Rental companies.

Social Media is how we now increasingly conceive and plan events and parties….

Well Social Media is how people connect with people socially in a digital world!

Its how they communicate and even plan get together’s, events, parties and even weddings!

AND its not just Gen Y, that use Social Media!

The fastest growing segments are primarily middle aged people and businesses.

Baby Boomers and Seniors are flocking to social media – Stats to Prove it

Primary Marketing Demographic of Party Rental and Party Hire companies is…

And who is the primary market demographic for Party hire and Party Rental companies – Middle Aged people (disposable income, children to be married off, home based entertainers etc) and Businesses (corporate events, client events etc)!  The very segment flocking to social media!

Hence why it is so strange!!!

Party and Event rental companies supply equipment and services to people holding events or parties.

As such they want and need to connect with people planning to hold such events or parties.

A primary segment that buys these services and hence they wish to connect to is the middle aged demographic.  Why because they are the a major purchasing of such services!

Missing A Golden Marketing Opportunity

Fundamentally Party hire and Party rental companies are missing a golden marketing opportunity.

To take the lead in connecting to these market segments.

So Why is it Not Used?

The research identified that the primary reasons for the failing to use Social Media was not understanding how to use it.

In the next article we explain how to use Social Media at each stage of the buying process of your customers.

Or for more information please contact us Email Us

HireEzy party hire software and party rental software for growing businesses

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