Meet Our CTO Aaron Holesgrove

Hi, my name is Aaron Holesgrove and I’m the CTO of Making Life Ezy and Ezysoft.

Many of our clients ask our advice on a range of technology matters, from operating systems to even iPhone applications.

Therefore as part of the growth and popularity of this blog (due to the fantastic work of our marketing team) and our software, HireEzy, I’ve decided to contribute to this blog from a technology perspective.   Specifically focusing my thoughts and experience on using technology as the driving force behind the success of your hire or rental business.

Technology Brand Agnostic

In this first post, I thought I would give you all a chance to first learn more about myself, my general thoughts about the IT landscape and to give you a bit of perspective on the kind of things we’re working in on as a team as we continue to innovate in cutting edge software development as well as versatile and powerful online services and solutions.

The first thing I’m often asked when introducing myself as a member of the IT community is of course “so are you a Mac guy or a PC guy?” to which I reply that I’m neither. I believe that to have a true appreciation of the field of IT is to have an objective view of it, otherwise stubbornness will simply lead to you to miss out on things that would otherwise be really fun to be involved with and be a part of. This is particularly true for Making Life Ezy, as we are a platform neutral company working with both Microsoft and Apple database technologies to deliver our technical solutions, whilst using predominantly Adobe development tools and online service tools from Google, Yahoo and Amazon, amongst others.

Unbiased Technology Opinions

With that I mind, I hope that in reading my tips and general advice here that you find them to be similarly unbiased and impartial to any technical platform and simply concentrated on providing the best answer and/or solution to a problem or task. More than ever, diversity in the marketplace is leading to a lot of uncertainty in trying to decide what solution best suits each business and I get asked a lot by our customers about general things such as “is Windows Vista really as bad as everyone says it is?” and “so what do you think about Macs? Is it worth ditching my PC?”. These are fair questions and in my first couple of posts I will be looking to delve into these sorts of topics and many more in great depth to guide you in the right direction and spare you any emotional despair and personal resentment toward the IT companies that have provided us with a lot of our cheers and tears over the past decade or more in the process.

Latest Technology Updates

I am an RSS feed addict and I often spend my nights at home scouring all my favourite IT publications on the web for information about anything and everything. I can argue the merits of any technical platform with the best of them and I enjoy being asked questions that are as broad as “so what do you think will be popular in the next 5 years”, or “who do you think will ultimately have the best mobile phone platform?”. There are so many different things that are truly becoming exciting in IT right now, such as the rise of social media as a marketing platform, the true portability of content with the rapid innovation of the mobile phone as a computer alternative and emerging platforms such as cloud computing and even the continued evolution of development platforms and the sorts of opportunities they provide to both us and our customers.

A lot of these different things are not only technologies that I’m interested in and read about all the time but are areas that we as a company have a lot of fingers in a lot of pies and part of my role in our company is to be the one who can educate the rest of our team on these emerging opportunities and what they mean for us and could mean for our customers, so I look forward to using my blog posts to also help you learn about the sorts of things we’re building that can truly help you in your day to day business activities with case studies of customers who are working with us in our Beta Gold program to develop new systems and services as they evolve.

Feedback or Questions

If you have any questions or queries about areas of IT that you’ve perhaps never understood or would like greater clarity on then by all means I encourage you to write to me with your thoughts and I’ll blog about them here as they arise. I look forward to engaging in greater discussion with you all.

My Background

11 years technical experience in web development technologies and platforms.

Experience includes projects for The Seven Network (formerly i7), Optus Direct, The Movie Network, UKTV, TV1 and The Main Event Wizard Home Loans, I-Max Theatres.

Specialises in the emerging market in Web 2.0 and their application to business problems.

Aaron Holesgrove
Email: aaron@ezysoft.com.au
Twitter: @aholesgrove

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