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	<title>HireEzy - Hire and Rental Software &#187; Event management</title>
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	<description>Hire &#38; Rental App for iPad, iPhone, MAC &#38; Windows. Includes iCal, Google calendars, inbuilt marketing, both digital and social media, Accounting PLUS, a full self managed web store, ONE Application that does it all!   Available in Australia, Canada, New Zealand, UK, USA.</description>
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		<title>Managing Different Trading Brands</title>
		<link>http://www.hireezy.com/index.php/1252/managing-different-trading-brands/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=managing-different-trading-brands</link>
		<comments>http://www.hireezy.com/index.php/1252/managing-different-trading-brands/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 00:31:10 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[HireEzy Updates]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Event management]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=1252</guid>
		<description><![CDATA[Many Rental and Hire companies offer more than just one product or service.  A company may in addition to its basic equipment rental or hire offer services such as planning, consultancy, event staff etc.  Some even go further and provide complete solutions, a mix of products and services.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #008080;"><strong><img class="alignnone size-full wp-image-3013" title="3 CEOs" src="http://www.hireezy.com/wp-content/uploads/2010/02/3-CEOs.jpg" alt="" width="255" height="198" /></strong></span></p>
<p><span style="color: #008080;"><strong><span style="color: #000000;">Many Rental and Hire companies offer more than just one product or service.</span></strong></span></p>
<p>In many cases they can offer a range of services each of which may be seperately marketed.</p>
<p>A company may in addition to its basic equipment rental or hire offer services such as planning, consultancy, event staff etc.  Some even go further and provide complete solutions, a mix of products and services.</p>
<p>Often these can be traded and marketed under one brand, but this is not always the case.  For various market reasons companies may elect to trade these services under different brands.  For example:</p>
<p style="padding-left: 30px;">Product Rental or Hire &#8211; traded as MLE Equipment Rental or Hire;</p>
<p style="padding-left: 30px;">Services &#8211; eg event planning services traded as Ronji Event Services; or</p>
<p style="padding-left: 30px;">Solutions &#8211; major event management solutions &#8211; traded as MEMS</p>
<h3>Managing Separate Business Units</h3>
<p>Each business unit if marketed separately will need:</p>
<p style="padding-left: 30px;">•    Trading names;<br />
•    Logo’s;<br />
•    Web addresses;<br />
•    Booking Management;<br />
•    Products or Services offer; and<br />
•    Bank Accounts.</p>
<h3>HireEzy &#8211; Allows Up to Five Business Units</h3>
<p>HireEzy enables you to manage up to five differently marketed services.  Each marketed business unit is able to send documentation etc out under its own <strong>distinctive brand</strong>, with the name, logo etc all included.</p>
<p><strong>Bookings</strong> can be made and managed for each marketed business unit.</p>
<p><strong>Inventory</strong> whether a product or service can be restricted to one business unit or shared centrally some or all business units.</p>
<h2>About Us</h2>
<p>HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us <a href="mailto:sales@makinglifeezy.com.au">sales@makinglifeezy.com.au</a></p>
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