Hire Market Segments
Hire Software and Rental Management Software Just Gets Better
HireEzy is taking the world by storm, finally a hire software and rental software solution that meets the needs of smallest to the largest companies.
Not just in managing bookings, but in marketing, sales it even has on inbuilt online store!
HireEzy made by Making Life Ezy is World’s most innovative leader!
As one client in recently put it, “we have been looking for twelve months to replace our old system, your software is years ahead of anything else on the market”
So why is HireEzy so far ahead of the rest!
Companies now have three domains that the need to manage the:
- Physical site – managing rental and hire sales on site including point of sales;
Web site – managing rental and hire on line leads and bookings; and
Mobile
sites- albeit sales staff operating off site or people working from home or remote offices.
HireEzy provides one fully integrated solution to enable this to happen!
This is the reason why we are growing so fast globally. Businesses want a fully flexible solution that meets there real business needs. HireEzy does that! It is not just about the flexibility but the true cost saving, by eliminating mulitple systems and replacing it with one.
Many customers cite savings in excess of 30% of related operating costs. Plus because of the inbuilt digital marketing and sales tools, many claim to have substantially increased sales.
So even if you are on older platforms, dont worry we regularly migrate customers off older systems to ours so that their historical records are transferred across in to your new HireEzy system.
Here is a short overview of some of the functionality included in HireEzy.
Marketing- Customer relationship management
- Customer transaction history, including damages
- Customer contact records
- SMS marketing and reminders
- High Graphic brochure production
- Integrated web content management option
- Integrated online catalogue option
- Product Marketing brochure production
- Product Combination brochure production
- Inbuilt email for brochures
- Lead Source identification and analysis
- Management Marketing Reports
Sales and Bookings- Equipment Sales
- Equipment Hire
- Equipment Availability
- Calendar view of equipment bookings
- Sales lead management
- Process credit card payments
- POS integrates to most hardware
- Professional high quality quotes
- Licence Scanning to customer record
- Quote to Invoice conversion
- Deposits and Bond management
- Damages and waivers processing
- Long term hire and Cross hire
- Hire Item Packages suggests and manages sub component hire items
- Existing Customer discounts
- Management Sales Reports
Inventory- Bookings generate warehouse pick slips
- Stock purchasing
- Service and Maintenance scheduling
- Service and Maintenance history
- Inventory levels by product
- Bill of Materials for combination hire items
- Management Stock Reports
Delivery and Collections- Bookings generate delivery requests where delivery requested
- Delivery schedule planning
- Complete integration with Google Maps for delivery planning
- Integrated collections planning with delivery
- On-site servicing or inspections requirements can be integrated in to route planning
- Deposits and Bond management
- Damages and waivers processing
Finance and Accounting- Bookings create accounting transaction records
- Payroll option
- General Ledger
- Profit and Loss Statements
- Long term hire monthly/ period payment processing
- Links to Ezidebit for 3rd party collection of period payments
- Financial Management Reports
Technical- Operating systems Windows XP, Vista and Mac
- Minimum requirements Pentium III 500Mhz
- Network up to 250 users
About Us
HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au
HireEzy is the innovation leader for the global rental and hire industry!
Advertising – media type considerations
2The structural changes relate to the decline of traditional advertising stalwarts, the yellow pages, print media and television advertising.
Firstly the Print Media
The print media has long been the main source of news, and hence advertising. However, good journalism, even bad comes at a price. The print media’s classified and advertising revenues have long funded their journalists and distribution costs. But that is no longer the case.
NEWSPAPER REVENUES FALL 29%
Internet news is cutting deep in to the traditional print media. Many companies have tried to build business models that are Internet friendly? Albeit that they are extensions of the old business models, such as subscription services. Such models have generally failed, for a variety of reasons, but one in particular dominates all. There is a perception amongst Internet users that information on the net is free or should be free. With so many other sources of information to choose from, browsers simply err away from subscription services to other free sources of information.
Journalists are having debates over the fact if you want good information you need to pay for it. That may be true, but at this stage of the Internets maturity, people appear to be less discerning in the quality of information they receive.
The Canadian Company Dialect has published a list of newspapers around the world that have been closed down,
Secondly Television Advertising
I read recently, unfortunately I can not remember the source, that over half the world’s television advertising spend is in the USA. Audience fragmentation is a main issue, people have choice now in their visual home entertainment, from free to air television, cable tv, Internet programs, even video games and dvd’s etc. This choice range acts to fragment the audience, and even the audience with in a household. Consider the old images from the 1950′s and 60′s probably even the 70′s of families all sitting around one TV watching the hit shows of the day. Now days, it is more likely that mom is watching on one TV, Dad on another, the kids in their rooms either on MSN messenger or playing video games.
Here are some statistics, in the UK there forecasts indicate that advertising revenue is expected to fall by nearly $0.7 Bn US in three years. The USA television bureau is forecasting another 7% decline in advertising across the sector.
Finally Yellow Pages
Increasing research in the US and Australia has found that the use of the traditional yellow pages is declining.
People are increasingly turning to the Internet to find information, even local information. Some figures suggest that this the use of on-line search can be as high as 80% of all information searches.
Even Wall Street acknowledges that the days of printed directories like Yellow pages are numbered. The Wall Street Journal reported that advertising in US print directories is expected to fall 39% over the next four years. In there words as people migrate en masse to the web.
Dr Lynella Grant is the author of Yellow Page Smarts, she makes the point that relying on just yellow pages is now longer safe. She makes the points that over half of all customers now go to the internet first to find information even for local products. This is not too say you should not have Yellow Pages advertising, rather you should not be singularly reliant on it.
As an example, speaking to one of our customers recently, he said. When Dad run the business we use to spend up to $15-$20k a year on yellow pages advertising, we now spend $2k. The reason is that our leads for our small print business are increasingly coming from both business and private customers finding us on the web – even the locals!
So what is going up
Well not surprising internet advertising is growing at around 10% per annum. Again this is not surprising either when you go back to fundamentals. The media companies whether TV or print provide information and entertainment. But so does the internet!
The yellow pages provided information that was traditional inaccessible – a list of all service providers in a category. But again so does the Internet, but it does so with the user being able to source information of their choice.
So what to do
Firstly, your advertising mix still needs to contain elements of each of the media services. Obviously depending on your target market and budget. Most companies are well versed and educated in advertising in these traditional forms, so there is not much point discussing them further.
Although it is worth mentioning that for small business it may be worth looking at TV advertising as the costs may be more palatable now, relative to the results.
What we would contend is that companies need to have a well considered marketing mix. The element needed though is to create a digital marketing foundation. An subject discussed in the next blog post.
About Us
HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au
Next Generation Hire Software & Rental Software for Construction Rental & Fencing Rental Hire Companies
2The next generation of natural business flow software for Temporary Fencing and Construction Rental and Hire businesses has been released. It now also enables you to control your own website content and catalogue.
Construction hire and rental companies, particularly temporary fencing have some unique hire and rental requirements specific to their business sector. Previously many such companies have had to rely on multiple systems to manage their businesses.
Not so any more!
HireEzy v2.1 has been released with all the specific needs of Construction hire and Rental companies, particularly temporary fencing. Such companies need specific functional in addition to normal hire and rental functional requirements.
HireEzy 2.1 includes all standard hire and rental functionality PLUS
1. Estimation tools to support quotes
2. Management of services to support rental or hire solutions
3. The need for staff and contractor management
4. Issuing and tracking of safety data to meet safety requirements
5. Flexible payments and recurrent billing options.
HireEzy is a complete business solution for temporary roofing, scaffolding and fencing hire/ rental companies.
Natural Business Flow
HireEzy is a natural business flow software, part of the next generation of software solutions that are easy to use but also fully integrate with the internet. Natural business flow software follows the natural way businesses operate.
The natural flow in general terms construction rental and hire companies, specifically scaffolding, fencing and roofing rental and hire follows these broad business processes.
1. Market to create leads
2. Quotes supported by simple estimation tools and booking availability.
3. Convert quotes to invoices and confirmed bookings.
4. Manage and allocate materials and labor resources – (either internal or contractor).
5. Delivery, Assemble, Inspect, Dis-Assemble and Collect.
6. Account for the money.
7. Manage existing clients to generate new business.
HireEzy assists you to manage each of these processes with not only the tools you need, but some you may not even have thought of. Each of the processes will now be briefly discussed.
Marketing
The primary purpose of marketing is to create sales leads. HireEzy provides a full range of in-built marketing tools to enable you to produce your own high quality brochures, catalogue, e-mailers and newsletters. Most importantly it enables you to control your own marketing from one location.
Marketing – Integrated Web Option
The internet is now increasing the primary source of lead generation for most businesses. However for it to work for you it must have a high search engine ranking. That is if “scaffolding hire Melbourne” is typed by a prospect, your company web site must appear at a minimum on the first page of listings. It is worth noting, research has shown that prospects will click on a search result (organic result) over a paid ad appearing on the same page.
HireEzy’s web integration option can significantly help here. By integrating your hire or rental catalogue to the web site, any changes you make in the catalogue are published to the web site. Such changes ensure more frequent web site changes. This in turn means a higher search engine ranking, increasing the chances you will appear on the first page.
HireEzy is the only known system in the world to offer this fully integrated functionality – a critical business tool.
Quoting
HireEzy has some simple inbuilt tools to support your quotation process, such as:
1. An inbuilt length estimator,
2. Contractor resource availability,
3. Inventory availability for a given date range, and
4. Discount rate for approved clients
Such tools simplify the quotation process, meaning all information is at your finger tips. Once a quote has been produced, a simple high quality quotation with graphic images can be produced, and emailed to the client or printed and handed to them.
Invoicing
Quotes are turned to invoices with one click. Or allow quotes to be adjusted to reflect any changes in the original quote. Industry payment terms and conditions are included, such as recurring billing for long term rental or hire, part de-hiring of long term rental or hire items, even allows for adjustment of payments for stand down days.
Manage and Allocate Resources
There are primarily two resources you need to manage, your inventory and your staff/ contractors. With HireEzy you can effectively manage both of these key assets.
The inbuilt inventory management tools enable you to manage your inventory purchasing, receipt, maintenance and dispatch to a job. Accurately providing you with real time information on your stock on hand. If you have depots, no problems, HireEzy can manage your inventory at each site.
Your staff and contractors are essential to your service delivery. HireEzy provides the tools to improve your management of your most valuable asset – people.
Like an item, the availability of staff and contractors is managed in HireEzy. Both can advise of leave periods, other jobs etc and these can be added to the system to provide accurate forecasts of availability. Got a new job and want to confirm a contractor availability then just click SMS, and an SMS is sent straight to the contractor with the job details and dates.
Delivery, Assemble, Inspect, Dis-Assemble and Collect
HireEzy comes with the inbuilt transport planning tools to enable you to schedule deliveries and collections, including assigning tasks to drivers and co-drivers such as:
• Assembly/ disassembly tasks,
• Payment collection,
• On-site period inspections, and
• Collections.
It even includes full integration with Google Street maps to provide directions. On site conditions, limitations including access times etc are also included.
Accounting
Most accounting packages rely on data being transferred from business operations. HireEzy accounting package is driven by your hire transactions, saving enormously on double handling of data and the associated risk of errors. For example, creating an invoice in HireEzy immediately creates an Account Receivable record. If you still have other accounting packages then we could provide data export to those systems. HireEzy accounting module has a full range of financial reports needed to run your business. HireEzy accounting module is included with your purchase.
Manage Your Clients
The old adage is that it is 15 times harder to win a new client than to retain an existing client. HireEzy’s inbuilt management tools, such as contact management, newsletter productions and customer discounts etc, ensure that you have the tools at hand to support your on-going client retention.
HireEzy is the ideal solution for temporary roofing, scaffolding and fencing hire/ rental companies who want to grow their business whether in the USA, Canada, Australia, United Kingdom or New Zealand.
If you are interested in more information or an online demonstration then please contact us or book a demo on line at www.hireezy.com
About Us
EzySoft developers of HireEzy and AgencyEzy.
HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration.
How to Use Social Media Tools
 |
Marketing Problem
Hire Rental Advertising Considerations
Why Traditional Marketing Fails
Yellow Pages Versus SEO
Creating a Digital Marketing Platform
Creating a Digital Marketing Foundation
Hire Rental Web Lead Statistics
Marketing via Twitter
How Rental Hire Company can use Twitter
Business Reason to Use Twitter
Marketing via Facebook
Using Facebook for Business
They worried about Social Media in the 1930′s
Marketing via YouTube
How Rental and Hire Companies can use YouTube
Big List on How to Use Social Media
Marketing via WordPress
Why Blogs are Effective for Small Business
Why Small Businesses Should blog
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SEO for hire and rental companies
Research has shown that over 50% of new hire and rental leads are now coming through web leads.
That is why we now offer our clients a full integration between either our online store or even a plug in catalogue to your own web site.
Complimenting this functionality is the need for good SEO ( search engine optimization) to increase the probability of appearing on the first page of search results against your key words.
As part of our service to clients we provide information how to improve their business including things like SEO. Our You Tube site includes a wealth of great educational short videos.
When we find good video’s such as this one below produced by a company specializing in this area we like to share them.
Top 20 SEO Tools
so here is a great video from you tube on how to improve your Search Engine Rankings.
If you want access to other great videos go to our YouTube site:
Party Hire and Rental Where to Target Your Marketing in the downturn
4Whether you operate your party hire and rental business in country is Australia, Canada, New Zealand, UK or USA, there is one marketing segment that could provide some growth opportunity.
The target segment to consider focusing your attention on is families in the mortgage belt or suburbs. There are three key factors that drive this analysis:
Vulnerability to Unemployment Risks
The OECD has forecast that the most vulnerable labour groups are the oldest, youngest and unskilled. As a generalisation the mortage belt is generally made up of middle aged couples with either technical, trade or professional skills. Hence based on the most recent OECD forecasts, these are the least likely to face unemployment risks.
Interest Rates
Interest rates for mortgages across the board have fallen sharply over the last year. Some estimates show that this has meant that mortgage belt families have been able to free up a few hundred dollars per month. This saving to them is also being complimented by tax cuts in a number of countries.
Trend Towards Home Based Entertainment
There is a societal trend towards home based entertaining, rather than off premise entertainment. This trend has been accelerated by the recent global financial crisis.The home entertainment market is a target segment for party hire and rental companies. Another factor influencing the trend towards home entertainment. Whilst interest rates are coming down, so are house prices. So the overall sense of perceived wealth is declining, therefore home entertainment is seen as a low cost alternative to socialising.
A final point consideration in the potential growth of the home entertainment market is time. During the boom years, perceived wealth amongst home owners increased rapidly but at the cost of perceived time to spend with family and friends. Despite the increasing prosperity people seemed to work longer hours, unable to “find” the time to spend with family and friends. As we move into new economic conditions, how people make and spend their time will be worth watching. It may well create a new market opportunity for hire and rental companies.
Taking advantage of this segment is discussed in more detail in an earlier post Party Hire and Rental Companies could benefit from downturn.
About Us
HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration.
How to Use Social Media Tools
|
Marketing Problem
Hire Rental Advertising Considerations
Why Traditional Marketing Fails
Yellow Pages Versus SEO
Creating a Digital Marketing Platform
Creating a Digital Marketing Foundation
Hire Rental Web Lead Statistics
Marketing via Twitter
How Rental Hire Company can use Twitter
Business Reason to Use Twitter
Marketing via Facebook
Using Facebook for Business
They worried about Social Media in the 1930′s
Marketing via YouTube
How Rental and Hire Companies can use YouTube
Big List on How to Use Social Media
Marketing via WordPress
Why Blogs are Effective for Small Business
Why Small Businesses Should blog
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Your Web Presence Should be a fully integrated part of your rental software or hire software
Download PDF Brochure: hireezy Online
Research shows that most rental and hire companies nowgenerate the majority of their new business from the web, estimated at over 50% of new leads.
But the problem is most companies maintain a seperate database or system for their on-line store and physical store.
This separation not only unnecessary costs, which can be substantive, but it also can inhibit your search engine page ranking. The lower your page ranking, the lower your sales inquiries – it is a direct correlation.
Furthermore with the growth of social media marketing, a by product of web integration is the ability to integrate social media marketing into your workflow.
HireEzy, the hire software and rental software solution for growing companies, has solved this problem!
HireEzy can provide you with a fully integrated on-line and in-store solution! And integration into Social Media Marketing!
This solution is incredible because it not only eliminates unnecessary costs, it can also improve your page ranking, leading to improved sales!
For more information download the attached brochure!
HireEzy the Global Innovation leaders in the hire and rental industry!!
Available in the USA, Canada, Australia, New Zealand and the UK
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- Online sales set to double within two years (telegraph.co.uk)
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Is Branding worth the effort for Small Companies?
How much effort should small businesses put it to branding?
Many small businesses talk about branding! But what do they really mean by branding?
Brand
A brand is a collection of your symbols, images and even customer experiences. Consider the MacDonalds bill board advertisements:
A simple billboard with the Mac Donalds logo and the words “Loving It”
The advertising says nothing about price, products or locations, rather as a billboard advertisement in it own right it is really serving as a prompt to your memory.
Why Brand and is it Worth It?
Major Corporations have invested heavily in branding over many decades, for a number of reasons such as ability to charge a higher price, that it will carry them through tough times or that it makes customers more loyal. But is this true?
Brand Translates to a Price Premium?
Brand marketing has really been the foray of the major corporations. In some ways brand marketing was meant to translate to customers being prepared to pay a price premium. But consider this:
Would you pay a 20 to 30% price premium to buy a known brand plasma TV from a reputable well known branded store? Or would you buy an unknown brand from another store who offered roughly the same specifications and warranty, for 20-30%?
Despite what most people say face to face, the reality is most people will buy the second one.
The real truth is that the power of brands has been declining for some time as has the ability to charge a price premium without significantly losing sales or market share. For more inforomation one good book to read is The Wisdom of Crowds by James Surowiecki.
Brands as Insurance in Tough Times?
Previously Corporations traditionally invested heavily in their brands, as a form of insurance to carry them through when tough times, what the Nokia CEO Jorma Ollila, called mis-steps. [1] However as Nokia also found out, it is insurance than no longer guarantees results. Nokia estimated brand value in 2002, was $30bn, next year (2003) failed to produced want customers wanted and so Nokia lost $6bn in brand equity. [2]
Brands Build Customer Loyalty
Building brands meant focusing on building customer loyalty. However Jean-Noel Kapferer, Professor of Marketing at HEC Paris, Graduate School of Management makes the point that marketers have sort the holy grail of customer loyalty by restricting their choices [3]. The problem is customers are no longer loyal.
Brand as an Asset
Yes if you were bigger, then the power of your brand can add to the intangible asset value of your company. That is the premium a company is prepare to pay above you actual earning multiple. However intangible asset values have received some short to medium term collateral damage from the Global Economic Crisis. The effect of this collateral damage will be to contribute to a further short to medium term erosion of the power of brands.
So Where to Focus your Brand Marketing Efforts
There is one discrete little phrase in the opening definition of a brand used in this post “customer experiences”. For small businesses this is the real key – for this is where sales leads come from through satisfied customers word of mouth. Sales leads are the life blood of small business and primary purpose of small business marketing.
Keeping Your Promise
I have heard it said (not sure by who) that “your brand is your promise kept”.
For Small business I think this is the best way to look at a brand. For example if your differentiation in the market is your service, rather than the products you offer, then your promise (brand) is going to built around your service offering. You want your customers to experience that service positively and then have them share through word of mouth their endorsement or validation of your promise.
Such positive word of mouth in small communities or within industry sectors spreads. Especially so these days with Social Media. The converse holds true as well, dont keep you promise and you can guarantee the word will spread.
So therefore in terms of brand marketing, the real expenditure should be on your systems, processes and people to make sure that they all assist in ensuring that they deliver the brand promise that you have made. Hence the question becomes only one that you can answer – should your priority of expenditure be in to high end brand logo’s, brand advertising or in to your people, processes and systems needed tosupport your promise? Only you and your resource capacity can answer that question.
Consider Social Media as Your Major Marketing Channel
Social Media has been said to be the great brand leveller. Why because traditional media advertising effectiveness was directly related to how big your marketing budget. Social media is not the case, marketing effectiveness on Social media is dependent not on your budget (well not to a great degree) but more on how well you engage with your customers/ prospects.
Brands have a disadvantage on Social Media of their own creation. Brands have put their brand value on balance sheets – its an asset. Brands perceive Social Media as a risk, they are cautious – have a need to “control” the marketing. The problem is social media is not controllable by the brands it is controlled by the consumer.
There is only one way to control your brand on Social Media
Consistently deliver your promise – each and everytime.
Where to Focus Your Brand Marketing
It is simple deliver what you say you are going to do! To this make sure that your people, your business processes and systems enable you to deliver the promise. If you are an equipment rental or hire company then our business software certainly will help.
If you do this then people will spread the word as they have always done. Given the growth of Social Media “the word” can now be spread faster and wider than ever before – both good and bad!
References
[1]Surowiecki, J. The Decline of Brands, published in www.wired.com/wired/archive/12.11/brands_pr.html
James Surowiecki is the author of “The Wisdom of Crowds”
[2]Surowiecki, J. The Decline of Brands, published in www.wired.com/wired/archive/12.11/brands_pr.html
James Surowiecki is the author of “The Wisdom of Crowds”
[3]Kapferer, J-N. The roots of brand loyalty decline: an international comparison. Ivey Business Journal, March / April 2005
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