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	<title>HireEzy - Hire and Rental Software &#187; Hire Software</title>
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	<link>http://www.hireezy.com</link>
	<description>Hire &#38; Rental Software for iPad, iPhone, MAC &#38; Windows With incredible inbuilt marketing tools, both digital and social media PLUS, a full self managed web store, iPad and iPhone connectivety!!  Go beyond your expectations!  Available in Australia, Canada, New Zealand, UK, USA.</description>
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		<title>Hire and Rental Software with integrated web content management</title>
		<link>http://www.hireezy.com/index.php/612/hire-and-rental-software-for-integrated-web-content-management/</link>
		<comments>http://www.hireezy.com/index.php/612/hire-and-rental-software-for-integrated-web-content-management/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 00:31:09 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[HireEzy Updates]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Rental Software]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=612</guid>
		<description><![CDATA[Hire and Rental companies are increasingly finding that the web is a primary source of new sales inquiries.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #008080;"><strong>Hire and Rental companies are increasingly finding that the web is a primary source of new sales inquiries.</strong></span></p>
<blockquote><p>In fact over 55% of new hire and rental leads now come from the web</p></blockquote>
<h3>Major Business Issue</h3>
<p>The business issue though is ensuring that the virtual (web presence) and the physical (actual shop or store) are aligned! Such that whether a customer &#8220;walks in&#8221; or &#8220;clicks in&#8221; that get the same up to date accurate information.</p>
<p>This may sound simple but as most rental and hire companies know it is not!</p>
<h3>Why!</h3>
<p>Because the data for each item (description, category, images etc) is maintained both in the rental or hire business management system and separately in the web database.</p>
<h3>Cost</h3>
<p>This imposes a real cost on Rental and Hire companies.</p>
<p>As each time they update their inventory, either adding a new item, or new images, or even new descriptions &#8211; they have to pay a web developer to make the changes.</p>
<blockquote><p>One client stated that this cost was running in to thousands of dollars per annum</p></blockquote>
<p>A cost imposition just to simply update basic information!</p>
<h3>Eliminate the Cost and Take Control</h3>
<p>Eliminate this cost, make the change once and have it update the web automatically with one click!</p>
<p>You can with HireEzy 2.1!</p>
<h3>Go Beyond!</h3>
<p>Why not also update your specials, your promotions etc &#8211; in fact why not take control of your web content yourself.</p>
<p>Hire and Rental companies can now manage their web <a title="Web content" rel="wikipedia" href="http://en.wikipedia.org/wiki/Web_content">content</a>, including hire items, images, <a title="Pricing" rel="wikipedia" href="http://en.wikipedia.org/wiki/Pricing">pricing</a> and promotions through the one single <a title="Application software" rel="wikipedia" href="http://en.wikipedia.org/wiki/Application_software">application</a>. Even update your own terms and conditions with one click.</p>
<p><strong>On-line Requests</strong> Let customers browse, select and place an order request on line &#8211; 24 hours a day, 7 days a week, 52 weeks a year!!!!!</p>
<p><strong>You can with HireEzy 2.1 and our web option.</strong></p>
<p>We make the web an integral part of your business as it should be in this day and age.</p>
<p><strong>Read more</strong> about the benefits of the integrated SMS and how it can reduce booking cancellations or no shows by 25%.  <a href="http://blog.makinglifeezy.com.au/index.php/23/sms-can-reduce-booking-no-shows/" target="_self">Link to article</a></p>
<p>HireEzy 2.1 also includes an inbuilt range of web 2.0 productivity tools, Social Media integration and digital marketing tools (such as mass email, SMS, high graphic catalogues etc).  All easy to use by YOU!</p>
<p>No wonder HireEzy is the world&#8217;s most innovative <strong>Hire Software </strong>and <strong>Rental Software </strong>.</p>
<h2>About Us</h2>
<p>HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us <a href="mailto:sales@makinglifeezy.com.au">sales@makinglifeezy.com.au</a></p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/6523fc6e-c2d5-4772-b4b1-7dd060d3f169/"><img class="zemanta-pixie-img" style="float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=6523fc6e-c2d5-4772-b4b1-7dd060d3f169" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
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		</item>
		<item>
		<title>Event Hire and Rental statistics and opportunities</title>
		<link>http://www.hireezy.com/index.php/144/144/</link>
		<comments>http://www.hireezy.com/index.php/144/144/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 09:01:33 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Research News]]></category>
		<category><![CDATA[event hire]]></category>
		<category><![CDATA[event rental]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[party hire marketing]]></category>
		<category><![CDATA[Rental Hire]]></category>
		<category><![CDATA[Rental Marketing]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=144</guid>
		<description><![CDATA[The issue at hand is not that there is a downturn, that just has to be accepted, but rather what to do about it. There are solutions! The hire and rental sectors most impacted would be event hire, event rental, av hire and av rental, with some flow over in to the party hire or party rental markets.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #008080;"><strong>(Source Reuters) News reports in the USA have pointed to a savage downturn in the $175 billion corporate meetings market.</strong></span></p>
<p> Driven by companies slashing their conference, event and major meetings budget. Such budgets incur not only event equipment rental and event hire costs, but also travel, accommodation/venue costs.</p>
<p>Surveys indicate that <a href="http://www.postchronicle.com/cgi-bin/artman/exec/view.cgi?archive=107&amp;num=190115">over 60% of all companies intend to reduce their spending on meetings next year</a>. Industry professionals such as Kevin Maguire, President of National Business Travel says <a href="http://www.postchronicle.com/cgi-bin/artman/exec/view.cgi?archive=107&amp;num=190115">&#8221; I have been in this business for over 40 years and I have neer seen anything like this before&#8221;</a><br />
<strong>The issue at hand is not that there is a downturn, that just has to be accepted, but rather what to do about it.</strong></p>
<p>The hire and rental sectors most impacted would be event hire, event rental, av hire and av rental, with some flow over in to the party hire or party rental markets. There are some potential solutions.</p>
<p><strong>Event Solution versus Event Product provider. </strong></p>
<p>If you are a provider of products to the events, ie you react to orders from marketing departments or venue organisers, you may be in a difficult position. Because you are effectively removed from the Corporate decision makers who make decisions on whether to hold events or not. Often the first thing you know about it is in your sales figures as the orders dont come in.</p>
<p>However if you offer event planning as a service to support the hire or rental of your products then you will be better placed. The reason why you will be better placed, is that your engagement with the Corporate decision makers will enable you to understand what their company is doing and more importantly why.</p>
<p>Why is important to know? Whilst some companies will be adamant that the cuts will be made, others will be less rigid. The corporate person you normally deal with will generally be keen to see events re-instated, as often it is an important part of their role. If you can help them by assisting them to sell the business value of holding events then not only will it aid you in potential sales it will most definitely aid you in gaining a long term relationship.</p>
<p><strong>Selling the Business Value of Events</strong></p>
<p>So if one of your market segments is the corporate event marketing then ask yourself the question <strong>can you sell the business value </strong>to them of maintaining or even increasing their event budgets?</p>
<p>If you can not, then do you know management consultants, meeting facilitators etc who also target the same market. Remember many of these consultants are also impacted by the downturn. They are often key participants, organisers etc of such corporate events. Such consultants are specialised in selling business value.</p>
<p>Meeting with them can assist you in understanding the key issues and focus. Consider the information you gain from the meeting, is there an opportunity for you to partner with them. Ie is there a mutual value for both of you to be gained from such a relationship?</p>
<p>Finally a downturn is an opportunity for some a threat to others, it depends upon your attitude.</p>
<p>HireEzy is committed to helping our clients turn the downturn in to a business opportunity.</p>
<h2>About Us</h2>
<p>HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us <a href="mailto:sales@makinglifeezy.com.au">sales@makinglifeezy.com.au</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Hire Software and Rental Management Software Just Gets Better</title>
		<link>http://www.hireezy.com/index.php/381/hire-software-and-rental-software/</link>
		<comments>http://www.hireezy.com/index.php/381/hire-software-and-rental-software/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 00:43:51 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[HireEzy Updates]]></category>
		<category><![CDATA[construction hire]]></category>
		<category><![CDATA[Hire Market Segments]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[party hire marketing]]></category>
		<category><![CDATA[party rental marketing]]></category>
		<category><![CDATA[Rental Marketing]]></category>
		<category><![CDATA[Rental Software]]></category>
		<category><![CDATA[temporary fencing hire]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=381</guid>
		<description><![CDATA[HireEzy is taking the world by storm, finally a hire software and rental software solution that meets the needs of smallest to the largest companies. Not just in managing bookings, but in marketing, sales it even has on inbuilt online store!]]></description>
			<content:encoded><![CDATA[<p><span style="color: #008080;"><strong>HireEzy is taking the world by storm, finally a hire software and rental software solution that meets the needs of smallest to the largest companies.</strong></span></p>
<p>Not just in managing bookings, but in marketing, sales it even has on inbuilt online store!</p>
<p><strong>HireEzy made by Making Life Ezy is World&#8217;s most innovative leader! </strong></p>
<p>As one client in recently put it, <em>&#8220;we have been looking for twelve months to replace our old system, your software is years ahead of anything else on the market&#8221;</em></p>
<p><strong>So why is HireEzy so far ahead of the rest!</strong><br />
Companies now have three domains that the need to manage the:</p>
<ol>Physical site &#8211; managing rental and hire sales on site including point of sales;<br />
Web site &#8211; managing rental and hire on line leads and bookings; and<br />
Mobile</ol>
<p>sites- albeit sales staff operating off site or people working from home or remote offices.</p>
<p>HireEzy provides one fully integrated solution to enable this to happen!</p>
<p>This is the reason why we are growing so fast globally. Businesses want a fully flexible solution that meets there real business needs. HireEzy does that! It is not just about the flexibility but the true cost saving, by eliminating mulitple systems and replacing it with one.</p>
<p>Many customers cite savings in excess of 30% of related operating costs. Plus because of the inbuilt digital marketing and sales tools, many claim to have substantially increased sales.</p>
<p>So even if you are on older platforms, dont worry we regularly migrate customers off older systems to ours so that their historical records are transferred across in to your new HireEzy system.</p>
<p><strong>Here is a short overview of some of the functionality included in HireEzy.</strong></p>
<p><strong>Marketing</strong>- Customer relationship management<br />
- Customer transaction history, including damages<br />
- Customer contact records<br />
- SMS marketing and reminders<br />
- High Graphic brochure production<br />
- Integrated web content management option<br />
- Integrated online catalogue option<br />
- Product Marketing brochure production<br />
- Product Combination brochure production<br />
- Inbuilt email for brochures<br />
- Lead Source identification and analysis<br />
- Management Marketing Reports</p>
<p><strong>Sales and Bookings</strong>- Equipment Sales<br />
- Equipment Hire<br />
- Equipment Availability<br />
- Calendar view of equipment bookings<br />
- Sales lead management<br />
- Process credit card payments<br />
- POS integrates to most hardware<br />
- Professional high quality quotes<br />
- Licence Scanning to customer record<br />
- Quote to Invoice conversion<br />
- Deposits and Bond management<br />
- Damages and waivers processing<br />
- Long term hire and Cross hire<br />
- Hire Item Packages suggests and manages sub component hire items<br />
- Existing Customer discounts<br />
- Management Sales Reports<br />
<strong>Inventory</strong>- Bookings generate warehouse pick slips<br />
- Stock purchasing<br />
- Service and Maintenance scheduling<br />
- Service and Maintenance history<br />
- Inventory levels by product<br />
- Bill of Materials for combination hire items<br />
- Management Stock Reports</p>
<p><strong>Delivery and Collections</strong>- Bookings generate delivery requests where delivery requested<br />
- Delivery schedule planning<br />
- Complete integration with Google Maps for delivery planning<br />
- Integrated collections planning with delivery<br />
- On-site servicing or inspections requirements can be integrated in to route planning<br />
- Deposits and Bond management<br />
- Damages and waivers processing</p>
<p><strong>Finance and Accounting</strong>- Bookings create accounting transaction records<br />
- Payroll option<br />
- General Ledger<br />
- Profit and Loss Statements<br />
- Long term hire monthly/ period payment processing<br />
- Links to Ezidebit for 3rd party collection of period payments<br />
- Financial Management Reports</p>
<p><strong>Technical</strong>- Operating systems Windows XP, Vista and Mac<br />
- Minimum requirements Pentium III 500Mhz<br />
- Network up to 250 users</p>
<h2>About Us</h2>
<p>HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us <a href="mailto:sales@makinglifeezy.com.au">sales@makinglifeezy.com.au</a></p>
<p><span style="color: #008080;"><strong>HireEzy is the innovation leader for the global rental and hire industry!</strong></span></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising &#8211; media type considerations</title>
		<link>http://www.hireezy.com/index.php/246/advertising-media-type-considerations/</link>
		<comments>http://www.hireezy.com/index.php/246/advertising-media-type-considerations/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 00:43:48 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Research News]]></category>
		<category><![CDATA[Hire Market Segments]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[party hire marketing]]></category>
		<category><![CDATA[Rental Hire]]></category>
		<category><![CDATA[Rental Market Segments]]></category>
		<category><![CDATA[Rental Software]]></category>
		<category><![CDATA[temporary fencing hire]]></category>
		<category><![CDATA[tool hire]]></category>
		<category><![CDATA[tool rental]]></category>
		<category><![CDATA[yellow pages advertising]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=246</guid>
		<description><![CDATA[Hire and rental companies who are thinking about there advertising mix, should consider the trends happening in traditional media's such as - the yellow pages, print media and television advertising.  I may make you re-consider your marketing mix.]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';"><span style="color: #008080;"><strong>There is structural change going on in the world of </strong></span><a class="zem_slink freebase/guid/9202a8c04000641f80000000001451c8" title="Television advertisement" rel="wikipedia" href="http://en.wikipedia.org/wiki/Television_advertisement"><span style="color: #008080;"><strong>advertising</strong></span></a><span style="color: #008080;"><strong>, in part it is being accelerated by the global downturn.</strong></span></span></div>
</div>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">The structural changes relate to the decline of traditional advertising stalwarts, the yellow pages, <a class="zem_slink freebase/guid/9202a8c04000641f8000000000059676" title="Printing" rel="wikipedia" href="http://en.wikipedia.org/wiki/Printing">print media</a> and television advertising.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><strong><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt;">Firstly the Print Media</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">The print media has long been the main source of news, and hence advertising. However, good <a class="zem_slink freebase/guid/9202a8c04000641f80000000000207a2" title="Journalism" rel="wikipedia" href="http://en.wikipedia.org/wiki/Journalism">journalism</a>, even bad comes at a price. The print media&#8217;s classified and advertising revenues have long funded their journalists and distribution costs. But that is no longer the case.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;">
<h1 class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';"><a href="http://www.digitaljournal.com/article/278422" target="_self">NEWSPAPER REVENUES FALL 29%</a></span></h1>
<p><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';"><a href="http://blog.hireezy.com/wp-content/uploads/2009/10/newspaper-copy.png"><br />
</a></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">Internet news is cutting deep in to the traditional print media. Many companies have tried to build business models that are Internet friendly? Albeit that they are extensions of the old business models, such as subscription services. Such models have generally failed, for a variety of reasons, but one in particular dominates all. There is a perception amongst Internet users that information on the net is free or should be free. With so many other sources of information to choose from, browsers simply err away from subscription services to other free sources of information. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">Journalists are having debates over the fact if you want good information you need to pay for it. That may be true, but at this stage of the Internets maturity, people appear to be less discerning in the quality of information they receive.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">The Canadian Company Dialect has published a list of newspapers around the world that have been closed down, </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><strong><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt;">Secondly Television Advertising</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">I read recently, unfortunately I can not remember the source, that over half the world&#8217;s television advertising spend is in the USA. Audience fragmentation is a main issue, people have choice now in their visual home entertainment, from <a class="zem_slink freebase/guid/9202a8c04000641f80000000003548a4" title="Free-to-air" rel="wikipedia" href="http://en.wikipedia.org/wiki/Free-to-air">free to air</a> television, cable tv, Internet programs, even video games and dvd&#8217;s etc. This choice range acts to fragment the audience, and even the audience with in a household. Consider the old images from the 1950&#8242;s and 60&#8242;s probably even the 70&#8242;s of families all sitting around one <a class="zem_slink freebase/guid/9202a8c04000641f800000000003aca2" title="Television" rel="wikipedia" href="http://en.wikipedia.org/wiki/Television">TV</a> watching the hit shows of the day. Now days, it is more likely that mom is watching on one TV, Dad on another, the kids in their rooms either on MSN messenger or playing video games.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">Here are some statistics, in the UK there forecasts indicate that advertising revenue is expected to fall by nearly $0.7 Bn US in three years.  The USA television bureau is forecasting another 7% decline in advertising across the sector.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><strong><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt;">Finally Yellow Pages</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">Increasing research in the US and Australia has found that the use of the traditional yellow pages is declining. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">People are increasingly turning to the Internet to find information, even local information. Some figures suggest that this the use of on-line search can be as high as 80% of all information searches. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">Even Wall Street acknowledges that the days of printed directories like Yellow pages are numbered. The Wall Street Journal reported that advertising in US print directories is expected to fall 39% over the next four years.  In there words </span><em><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt;">as people migrate en masse  to the web.</span></em></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">Dr Lynella Grant is the author of Yellow Page Smarts, she makes the point that relying on just yellow pages is now longer safe. She makes the points that over half of all customers now go to the internet first to find information even for local products.  This is not too say you should not have Yellow Pages advertising, rather you should not be singularly reliant on it.<br />
</span></p>
<blockquote>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">As an example, speaking to one of our customers recently, he said.  When Dad run the business we use to spend up to $15-$20k a year on yellow pages advertising, we now spend $2k.  The reason is that our leads for our small print business are increasingly coming from both business and private customers finding us on the web &#8211; even the locals! </span></p>
</blockquote>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><strong><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt;">So what is going up</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">Well not surprising internet advertising is growing at around 10% per annum. Again this is not surprising either when you go back to fundamentals. The media companies whether TV or print provide information and entertainment. But so does the internet! </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">The yellow pages provided information that was traditional inaccessible &#8211; a list of all service providers in a category. But again so does the Internet, but it does so with the user being able to source information of their choice.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><strong><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt;">So what to do</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">Firstly, your advertising mix still needs to contain elements of each of the media services. Obviously depending on your target market and budget. Most companies are well versed and educated in advertising in these traditional forms, so there is not much point discussing them further.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">Although it is worth mentioning that for small business it may be worth looking at TV advertising as the costs may be more palatable now, relative to the results.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"><span style="font-size: 10.5pt; color: #333333; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-fareast-font-family: 'Times New Roman';">What we would contend is that companies need to have a well considered marketing mix. The element needed though is to create a digital marketing foundation. An subject discussed in the next blog post.</span></p>
<h2 class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;">About Us</h2>
<p>HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us <a href="mailto:sales@makinglifeezy.com.au">sales@makinglifeezy.com.au</a></p>
<p class="MsoNormal" style="margin: 0in 0in 0.25in; line-height: 16.2pt;"> </p>
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		<title>USA Independent report validates need for one integrated software managment system for hire and rental companies</title>
		<link>http://www.hireezy.com/index.php/134/usa-independent-report-validates-need-for-one-integrated-software-managment-system-for-hire-and-rental-companies/</link>
		<comments>http://www.hireezy.com/index.php/134/usa-independent-report-validates-need-for-one-integrated-software-managment-system-for-hire-and-rental-companies/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 08:51:13 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Research News]]></category>
		<category><![CDATA[equipment rental]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[party hire business software]]></category>
		<category><![CDATA[party rental]]></category>
		<category><![CDATA[reducing hire costs]]></category>
		<category><![CDATA[Rental Hire]]></category>
		<category><![CDATA[Rental Software]]></category>
		<category><![CDATA[scaffolding hire]]></category>
		<category><![CDATA[temporary fencing hire]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=134</guid>
		<description><![CDATA[HireEzy has long advocated that hire and rental companies can only achieve operational cost savings by having one integrated business management system that provides a single version of the truth.  An independent report from a USA consulting company has now valdiated that statement.]]></description>
			<content:encoded><![CDATA[<p>HireEzy has long advocated that hire and rental companies can only achieve operational cost savings by having one integrated business management system that provides a single version of the truth.</p>
<p><span style="color: #008080;"><strong>An independent report from a USA consulting company has now valdiated that statement.</strong></span></p>
<p><a href="http://www.constructionhire.com.au">Extract From <strong>Constuction Hire</strong>:</a> AN INDEPENDENT research report by <a href="http://www.tech-clarity.com"><strong>Tech-Clarity</strong></a> has found that hire equipment owners and dealers need to have centralised, efficient software systems if they are to be competitive in the market.</p>
<p><a href="http://www.tech-clarity.com">Tech-Clarity’s</a> report shows businesses that integrate service requirements into their managing software are more effective than those that don’t. <a href="http://www.constructionhire.com.au/Article/Report-says-rental-success-is-all-in-good-software/437765.aspx"><strong>read more go click here</strong></a></p>
<h2>About Us</h2>
<p>HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us <a href="mailto:sales@makinglifeezy.com.au">sales@makinglifeezy.com.au</a></p>
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		<slash:comments>0</slash:comments>
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		<title>Business Need will Drive Creativity in 2010 &#8211; Hire Rental Industry</title>
		<link>http://www.hireezy.com/index.php/1791/business-need-will-drive-creativity-in-2010-hire-rental-industry/</link>
		<comments>http://www.hireezy.com/index.php/1791/business-need-will-drive-creativity-in-2010-hire-rental-industry/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 04:59:29 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Business Tools]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Why Social Media]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=1791</guid>
		<description><![CDATA[Recently I was reminded of this little childhood memory when reading a recent article by Michael Roth (writes great articles) on Rental Industry Makes Positive Efforts in Midst of Recession. Innovate because they have to. Great Point But Where To Start To Look For Innovation?]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 250px;">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/12350908@N05/4061766630"><img title="If People Were Websites" src="http://blog.makinglifeezy.com.au/wp-content/uploads/2009/09/4061766630_7bd869f2ba_m.jpg" alt="If People Were Websites" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/12350908@N05/4061766630">Saurabh Goswami</a> via Flickr</dd>
</dl>
</div>
</div>
<h2>Necessity is the mother of all invention!</h2>
<p>A mantra my father drove in to my head when I was a growing up, not once but repeatedly.</p>
<p>Recently I was reminded of this little childhood memory when reading a recent article by Michael Roth (writes great articles) on <a href="http://rermag.com/business_technology/business_info_analysis/positive-efforts-midst-recession-20100101/" target="_blank">Rental Industry Makes Positive Efforts in Midst of Recession</a> .</p>
<p>Michael made the point that companies will be forced to innovate, given the slow recovery.  Innovate because they have to.</p>
<h3>Great Point But Where To Start To Look For Innovation?</h3>
<p>Keeping things basic, there are only three simple things you can ever do in a business:</p>
<ol>
<li>Increase revenue</li>
<li>Cut Costs or</li>
<li>Reduce Risks</li>
</ol>
<h2>So What Are Some Ideas for Innovation?</h2>
<p>Well look towards Social Media and Digital Marketing as a prospective source.  There is massive opportunity to be had for creative hire and rental companies in adopting Social Media and related digital marketing.</p>
<p>Why, because overall the industry has been incredibly slow to adopt it.</p>
<p>That&#8217;s great for innovators as it means there is massive untapped opportunities out there!</p>
<h3>First - Increase Revenue</h3>
<p>Social media marketing has been shown to be a great way of increasing sales leads if done properly.  A well planned and executed social media strategy ( it&#8217;s not hard at all) can really be effective in driving more traffic to your web site, hence your offer.</p>
<p><span style="color: #333399;">Articles</span><br />
[intlink id="why-party-hire-and-party-rental-companies-should-be-natural-social-media-marketers" type="post"]Why Social Media is a Natural Channel for Hire and Rental Companies[/intlink]</p>
<p>[intlink id="aligning-social-media-to-the-buying-process" type="post"]Aligning Social Media to the Buying Process[/intlink]</p>
<h3>Second - Cutting Costs</h3>
<p>Social media can be used to cut hire and rental operating costs.  For example cutting website development fees by having self web content management embedded in your <span style="text-decoration: underline;">rental software</span> or <span style="text-decoration: underline;">hire software</span>.  Not only does this cut operating costs it also can improve search engine rankings, through more frequent changes.</p>
<p><span style="color: #333399;">Articles</span><br />
[intlink id="the-cost-of-information-for-hire-software" type="post"]Options for Reducing Costs[/intlink]</p>
<p>[intlink id="why-rental-and-hire-companies-need-supplier-relationship-management-srm" type="post"]Benefits of Supplier Relationship Management for Rental and Hire Companies[/intlink]</p>
<h3>Reducing Risk</h3>
<p>Reducing business risks can be in part by considering the use of Social Media, for example using YouTube to show clients how to maintain, set up or dis-assemble equipment.</p>
<p><span style="color: #333399;">Articles:</span><br />
[intlink id="how-hire-and-rental-companies-can-use-you-tube" type="post"]How Hire and Rental Companies Can Use YouTube[/intlink]</p>
<p>[intlink id="rental-or-hire-equipment-safety-instructions" type="post"]Safety Instructions Using Social Media[/intlink]</p>
<h2>Still Unsure?</h2>
<p>We are offering Hire and Rental Companies a free advisory service to discuss how to use Social Media in their business.  No obligation etc. Why? Because we dont sell Social Media services &#8211; we simple offer our globally recognised skills in Social Media back to the industry.  See our press release for more details, <a href="http://www.prlog.org/10508156-free-advisory-service-to-party-rental-and-party-hire-businesses-on-how-to-use-social-media.html" target="_blank">click here</a>.</p>
<h2>What do we get out of it?</h2>
<p>Well we believe that if you begin to use social media and digital marketing effectively, then you will appreciate the value of the integrated social media and digital marketing tools in our hire software and rental software.</p>
<p>For more information <a href="mailto:cam@makinglifeezy.com.au?subject=Social Media Marketing Discussion">Email Us</a></p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://lazerpromotions.com/blog/general/use-social-media-to-expand-your-business">Use Social Media To Expand Your Business</a> (lazerpromotions.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.ducttapemarketing.com/blog/2010/02/03/social-media-infecting-every-aspect-of-business/">Social Media Infecting Every Aspect of Business</a> (ducttapemarketing.com)</li>
</ul>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/60a08366-b5c5-4c50-92ae-4b68272daf4e/"><img class="zemanta-pixie-img" style="float: right;" src="http://img.zemanta.com/reblog_b.png?x-id=60a08366-b5c5-4c50-92ae-4b68272daf4e" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Next Generation Hire Software &amp; Rental Software for Construction Rental &amp; Fencing Rental Hire Companies</title>
		<link>http://www.hireezy.com/index.php/189/next-generation-hire-software-rental-software/</link>
		<comments>http://www.hireezy.com/index.php/189/next-generation-hire-software-rental-software/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 08:41:44 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[HireEzy Updates]]></category>
		<category><![CDATA[construction hire]]></category>
		<category><![CDATA[Construction rental]]></category>
		<category><![CDATA[Hire Market Segments]]></category>
		<category><![CDATA[hire sales]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[scaffolding hire]]></category>
		<category><![CDATA[temporary fencing hire]]></category>
		<category><![CDATA[tool hire]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=189</guid>
		<description><![CDATA[The next generation of natural business flow software for Temporary Fencing ...
Construction Rental and Hire businesses has been released. It now also enables you to control your own
website content and catalogue.]]></description>
			<content:encoded><![CDATA[<p>The next generation of natural business flow software for Temporary Fencing and Construction Rental and Hire businesses has been released. It now also enables you to control your own website content and catalogue.</p>
<p>Construction hire and rental companies, particularly temporary fencing have some unique hire and rental requirements specific to their business sector. Previously many such companies have had to rely on multiple systems to manage their businesses.<br />
<strong>Not so any more!</strong></p>
<p>HireEzy v2.1 has been released with all the specific needs of Construction hire and Rental companies, particularly temporary fencing. Such companies need specific functional in addition to normal hire and rental functional requirements.</p>
<p>HireEzy 2.1 includes all standard hire and rental functionality PLUS<br />
1. Estimation tools to support quotes<br />
2. Management of services to support rental or hire solutions<br />
3. The need for staff and contractor management<br />
4. Issuing and tracking of safety data to meet safety requirements<br />
5. Flexible payments and recurrent billing options.</p>
<p>HireEzy is a complete business solution for temporary roofing, scaffolding and fencing hire/ rental companies.</p>
<p><strong>Natural Business Flow</strong></p>
<p>HireEzy is a natural business flow software, part of the next generation of software solutions that are easy to use but also fully integrate with the internet. Natural business flow software follows the natural way businesses operate.</p>
<p>The natural flow in general terms construction rental and hire companies, specifically scaffolding, fencing and roofing rental and hire follows these broad business processes.</p>
<p>1. Market to create leads<br />
2. Quotes supported by simple estimation tools and booking availability.<br />
3. Convert quotes to invoices and confirmed bookings.<br />
4. Manage and allocate materials and labor resources – (either internal or contractor).<br />
5. Delivery, Assemble, Inspect, Dis-Assemble and Collect.<br />
6. Account for the money.<br />
7. Manage existing clients to generate new business.</p>
<p>HireEzy assists you to manage each of these processes with not only the tools you need, but some you may not even have thought of. Each of the processes will now be briefly discussed.</p>
<p><strong>Marketing</strong></p>
<p>The primary purpose of marketing is to create sales leads. HireEzy provides a full range of in-built marketing tools to enable you to produce your own high quality brochures, catalogue, e-mailers and newsletters. Most importantly it enables you to control your own marketing from one location.</p>
<h3><strong>Marketing &#8211; Integrated Web Option</strong></h3>
<p>The internet is now increasing the primary source of lead generation for most businesses. However for it to work for you it must have a high search engine ranking. That is if “scaffolding hire Melbourne” is typed by a prospect, your company web site must appear at a minimum on the first page of listings. It is worth noting, research has shown that prospects will click on a search result (organic result) over a paid ad appearing on the same page.</p>
<p><strong> </strong></p>
<p><a href="http://blog.hireezy.com/wp-content/uploads/2009/09/applemac-insert11.png"><img class="aligncenter size-full wp-image-1154" title="applemac insert" src="http://blog.hireezy.com/wp-content/uploads/2009/09/applemac-insert11.png" alt="applemac insert" width="463" height="144" /></a></p>
<p>HireEzy’s web integration option can significantly help here. By integrating your hire or rental catalogue to the web site, any changes you make in the catalogue are published to the web site. Such changes ensure more frequent web site changes. This in turn means a higher search engine ranking, increasing the chances you will appear on the first page.</p>
<p>HireEzy is the only known system in the world to offer this fully integrated functionality – a critical business tool.</p>
<h3><strong>Quoting</strong></h3>
<p>HireEzy has some simple inbuilt tools to support your quotation process, such as:<br />
1. An inbuilt length estimator,<br />
2. Contractor resource availability,<br />
3. Inventory availability for a given date range, and<br />
4. Discount rate for approved clients</p>
<p>Such tools simplify the quotation process, meaning all information is at your finger tips. Once a quote has been produced, a simple high quality quotation with graphic images can be produced, and emailed to the client or printed and handed to them.</p>
<h3><strong>Invoicing</strong></h3>
<p>Quotes are turned to invoices with one click. Or allow quotes to be adjusted to reflect any changes in the original quote. Industry payment terms and conditions are included, such as recurring billing for long term rental or hire, part de-hiring of long term rental or hire items, even allows for adjustment of payments for stand down days.</p>
<h3><strong>Manage and Allocate Resources</strong></h3>
<p>There are primarily two resources you need to manage, your inventory and your staff/ contractors. With HireEzy you can effectively manage both of these key assets.</p>
<p>The inbuilt inventory management tools enable you to manage your inventory purchasing, receipt, maintenance and dispatch to a job. Accurately providing you with real time information on your stock on hand. If you have depots, no problems, HireEzy can manage your inventory at each site.</p>
<p>Your staff and contractors are essential to your service delivery. HireEzy provides the tools to improve your management of your most valuable asset – people.</p>
<p>Like an item, the availability of staff and contractors is managed in HireEzy. Both can advise of leave periods, other jobs etc and these can be added to the system to provide accurate forecasts of availability. Got a new job and want to confirm a contractor availability then just click SMS, and an SMS is sent straight to the contractor with the job details and dates.</p>
<h3><strong>Delivery, Assemble, Inspect, Dis-Assemble and Collect</strong></h3>
<p>HireEzy comes with the inbuilt transport planning tools to enable you to schedule deliveries and collections, including assigning tasks to drivers and co-drivers such as:</p>
<p>• Assembly/ disassembly tasks,<br />
• Payment collection,<br />
• On-site period inspections, and<br />
• Collections.</p>
<p>It even includes full integration with Google Street maps to provide directions. On site conditions, limitations including access times etc are also included.</p>
<h3><strong>Accounting</strong></h3>
<p>Most accounting packages rely on data being transferred from business operations. HireEzy accounting package is driven by your hire transactions, saving enormously on double handling of data and the associated risk of errors. For example, creating an invoice in HireEzy immediately creates an Account Receivable record. If you still have other accounting packages then we could provide data export to those systems. HireEzy accounting module has a full range of financial reports needed to run your business. HireEzy accounting module is included with your purchase.</p>
<h3><strong>Manage Your Clients</strong></h3>
<p>The old adage is that it is 15 times harder to win a new client than to retain an existing client. HireEzy’s inbuilt management tools, such as contact management, newsletter productions and customer discounts etc, ensure that you have the tools at hand to support your on-going client retention.</p>
<p><a title="HireEzy Product Information" href="http://www.makinglifeezy.com.au/page/au/hireezy.html" target="_blank">HireEzy</a> is the ideal solution for temporary roofing, scaffolding and fencing hire/ rental companies who want to grow their business whether in the USA, Canada, Australia, United Kingdom or New Zealand.<br />
If you are interested in more information or an online demonstration then please contact us or book a demo on line at <a href="http://www.makinglifeezy.com.au">www.makinglifeezy.com.au</a></p>
<h2>About Us</h2>
<p>Making Life Ezy developers of HireEzy and AgencyEzy.</p>
<p>HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration.</p>
<h2><strong>How to Use Social Media Tools</strong></h2>
<table border="0" align="left">
<tbody>
<tr>
<td style="padding-right: 6px;"><img class="alignnone size-full wp-image-1121" title="Announcements" src="http://blog.hireezy.com/wp-content/uploads/2009/09/Announcements.png" alt="Announcements" width="60" height="60" /></td>
</tr>
</tbody>
</table>
<h5><strong>Marketing Problem</strong></h5>
<p><strong>[intlink id="246" type="post"]Hire Rental Advertising Considerations[/intlink]</strong><br />
<strong>[intlink id="572" type="post"]Why Traditional Marketing Fails[/intlink]</strong><br />
<strong>[intlink id="875" type="post"]Yellow Pages Versus SEO[/intlink]</strong></p>
<p><img class="alignleft size-full wp-image-1122" title="Agt-Home" src="http://blog.hireezy.com/wp-content/uploads/2009/09/Agt-Home.png" alt="Agt-Home" width="60" height="60" /></p>
<h5><strong>Creating a Digital Marketing Platform</strong></h5>
<p><strong>[intlink id="254" type="post"]Creating a Digital Marketing Foundation[/intlink]</strong><br />
<strong>[intlink id="294" type="post"]Hire Rental Web Lead Statistics[/intlink]<br />
</strong></p>
<h5><a href="http://blog.hireezy.com/wp-content/uploads/2009/09/Twitter3.png"><img class="size-full wp-image-1102 alignleft" title="Twitter" src="http://blog.hireezy.com/wp-content/uploads/2009/09/Twitter3.png" alt="Twitter" width="60" height="60" /></a><strong>Marketing via Twitter</strong></h5>
<p><strong>[intlink id="592" type="post"]How Rental Hire Company can use Twitter[/intlink]</strong><br />
<strong>[intlink id="607" type="post"]Business Reason to Use Twitter[/intlink]</strong></p>
<h5><strong><a href="http://blog.hireezy.com/wp-content/uploads/2009/09/Facebook.png"><img class="size-full wp-image-1104 alignleft" title="Facebook" src="http://blog.hireezy.com/wp-content/uploads/2009/09/Facebook.png" alt="Facebook" width="60" height="60" /></a>Marketing via Facebook</strong></h5>
<p><strong>[intlink id="990" type="post"]Using Facebook for Business[/intlink]</strong><br />
<strong>[intlink id="781" type="post"]They worried about Social Media in the 1930&#8242;s[/intlink]</strong></p>
<h5><a href="http://blog.hireezy.com/wp-content/uploads/2009/09/Youtube2.png"><img class="size-full wp-image-1105 alignleft" title="Youtube" src="http://blog.hireezy.com/wp-content/uploads/2009/09/Youtube2.png" alt="Youtube" width="60" height="60" /></a><strong>Marketing via YouTube</strong></h5>
<p><strong>[intlink id="507" type="post"]How Rental and Hire Companies can use YouTube[/intlink]</strong><br />
<strong>[intlink id="481" type="post"]Big List on How to Use Social Media[/intlink]</strong></p>
<h5><img class="alignleft size-full wp-image-1116" title="Wordpress" src="http://blog.hireezy.com/wp-content/uploads/2009/09/Wordpress3.png" alt="Wordpress" width="60" height="60" /><strong>Marketing via WordPress</strong></h5>
<p><strong>[intlink id="641" type="post"]Why Blogs are Effective for Small Business[/intlink]</strong><br />
<strong>[intlink id="762" type="post"]Why Small Businesses Should blog[/intlink]</strong></p>
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		<title>Series Two on SEO for Rental and Hire Companies</title>
		<link>http://www.hireezy.com/index.php/1770/series-two-on-seo-for-rental-and-hire-companies/</link>
		<comments>http://www.hireezy.com/index.php/1770/series-two-on-seo-for-rental-and-hire-companies/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 04:02:26 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Tech Trends]]></category>
		<category><![CDATA[Useful Tools]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[Rental Software]]></category>
		<category><![CDATA[Search engine optimization]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=1770</guid>
		<description><![CDATA[Series Two in the do it yourself ( DIY ) SEO guide for hire and rental companies, infact most small businesses.]]></description>
			<content:encoded><![CDATA[<p>In the [intlink id="series-one-on-seo-for-rental-and-hire-companies" type="post"]first article in this series[/intlink] we looked at the basics of <a class="zem_slink freebase/en/search_engine_optimization" title="Search engine optimization" rel="wikipedia" href="http://en.wikipedia.org/wiki/Search_engine_optimization">SEO</a>.</p>
<p>Now we will move on to getting started.</p>
<h3>Step One:  Analyse your current site.</h3>
<p>Why? Because firstly it will give you a list of things you need to do to improve your SEO and secondly it will enable you to track your improvement overtime.</p>
<p>There are a number of great sites which help you do this, but we love Web SEO Analytics tools.</p>
<p>WebSEOAnalytics has excellent SEO analysis tools, best of all<strong> they are free</strong>.  The first one to use is the <a href="http://www.webseoanalytics.com/free/" target="_blank">Web SEO Analysis Tool</a>, it will give you a comprehensive report on your current site.</p>
<h3>Step Two:  Get the SEO Tool Bar</h3>
<p>Download the SEO tool bar for <a class="zem_slink freebase/en/mozilla_firefox" title="Firefox" rel="homepage" href="http://www.mozilla.com/en-US/firefox/">Firefox</a>, it you have IE or another browser, you may wish to consider installing Firefox.</p>
<p>This tool bar gives you excellent analysis tools for every site you visit.  The information it has is really useful as you go forward in undertaking the SEO yourself.</p>
<p>You could also consider using the <a class="zem_slink freebase/en/alexa_toolbar" title="Alexa Toolbar" rel="wikipedia" href="http://en.wikipedia.org/wiki/Alexa_Toolbar">Alexa toolbar</a> as well, it has some useful tools in it as well.  Alexa can help your search rankings as explained in a [intlink id="how-to-use-alexa-to-improve-your-search-rankings" type="post"]previous article[/intlink]</p>
<h3>Step Three: Start Fixing the Issues</h3>
<p>The Analysis Report you received from Web SEO Analytics may include some issues or errors you may not understand.  Don&#8217;t stress, either go back to <a href="http://www.webseoanalytics.com" target="_blank">Web SEO Analytics</a> web site or get this really g<a href="http://www.hobo-web.co.uk/seo-blog/index.php/diy-seo/" target="_blank">ood free ebook</a> that can help.</p>
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		<item>
		<title>Become a HireEzy Channel Partner</title>
		<link>http://www.hireezy.com/index.php/334/become-a-hireezy-channel-partner/</link>
		<comments>http://www.hireezy.com/index.php/334/become-a-hireezy-channel-partner/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 00:39:10 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Partner Info]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[Rental Marketing]]></category>
		<category><![CDATA[Rental Software]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=334</guid>
		<description><![CDATA[HireEzy is the global market innovation leader in the Third Generation of Rental and Hire Software.
Given the increasing global interest in HireEzy.  Making Life Ezy, the developers of HireEzy are now seeking expressions of interest from companies interested in becoming the Sales and Marketing agent within their country or province/state.]]></description>
			<content:encoded><![CDATA[<p>HireEzy is the global market innovation leader in the Third Generation of Rental and Hire Software. </p>
<p>Fully functional business management software for Hire and Rental businesses PLUS full integration to the Web and Social Media Marketing.</p>
<p>Given the increasing global interest in HireEzy.  Making Life Ezy, the developers of HireEzy are now seeking expressions of interest from companies interested in becoming the Sales and Marketing agent within their country or province/state.</p>
<p>The partner program adopted by HireEzy ensures that partners are well rewarded and supported for their efforts.  The partner model emphasizes collaboration and openess of communication to achieve the best results for both HireEzy, the partner and the customer.</p>
<p>To find out more please contact <a href="mailto:sales@makinglifeezy.com.au">sales@makinglifeezy.com.au</a></p>
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		<item>
		<title>Complete Hire and Rental Software solution for Party Rental, Party Hire, Event Rental and Event Hire Companies!</title>
		<link>http://www.hireezy.com/index.php/193/complete-hire-and-rental-software-solution-for-party-rental-party-hire-event-rental-and-event-hire-companies/</link>
		<comments>http://www.hireezy.com/index.php/193/complete-hire-and-rental-software-solution-for-party-rental-party-hire-event-rental-and-event-hire-companies/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 12:25:40 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[HireEzy Updates]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[Party Hire]]></category>
		<category><![CDATA[party hire business software]]></category>
		<category><![CDATA[party hire marketing]]></category>
		<category><![CDATA[party hire software]]></category>
		<category><![CDATA[Rental Software]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=193</guid>
		<description><![CDATA[The latest version of HireEzy for Party Rental and Party Hire Companies has been released, it even includes It delivers Reduce Operating Costs by 30% - we have clients who have reduced operating costs and in somecases doubled revenue by using HireEzy.....]]></description>
			<content:encoded><![CDATA[<p>The latest version of HireEzy for Party Rental and Party Hire Companies has been released.</p>
<blockquote><p>Reduce Operating Costs by 30% &#8211; we have clients who have reduced operating costs and in some<br />
cases doubled revenue by using HireEzy.</p>
<p>Option for a Fully Integrated Web Site &#8211; in which you can update and control the web content from<br />
HireEzy with two simple clicks.</p>
<p>Protect your Cash by renting HireEzy &#8211; a small installation fee is charged to install HireEzy on your<br />
premises.</p></blockquote>
<p>The SMALLEST to LARGEST companies use HireEzy because of its affordability and scalability.<br />
<strong>WHY CAN WE DELIVER SUCH PERFORMANCE IMPROVEMENTS!</strong></p>
<p>Natural Business Flow that cuts costs: HireEzy is a complete hire <a class="zem_slink freebase/guid/9202a8c04000641f8000000000027f3a" title="Management" rel="wikipedia" href="http://en.wikipedia.org/wiki/Management">business management</a> solution, designed to follow the natural flow of your <a class="zem_slink freebase/guid/9202a8c04000641f800000000004e02d" title="Business" rel="wikipedia" href="http://en.wikipedia.org/wiki/Business">business</a>.</p>
<p>The natural flow starts with creating and managing market leads and ends with banking the cash. This is an extremely important difference and one that makes us the emerging market leader. Why have separate un-related systems and processes for marketing, for your web site and for brochure production, for hire operations, for servicing, for delivery and for accounting, when HireEzy provides one complete solution. Even the simple things save time and dollars like one click conversion of quotes to invoices that also updates the accounts with a new <a class="zem_slink freebase/guid/9202a8c04000641f800000000025414e" title="Accounts receivable" rel="wikipedia" href="http://en.wikipedia.org/wiki/Accounts_receivable">Account Receivable</a> transaction.</p>
<h3><strong>Marketing- Lead Generation</strong></h3>
<p>Differentiate yourself as a leading professional company with the most incredible in-built Entertainment<br />
Agents and/ Entertainment Manager marketing tools.  Full range of in-built easy to use digital marketing tools.</p>
<ul>
<li>Control your web content yourself, updating news, events etc (option)</li>
<li>Inbuilt SMS functions<a href="http://blog.hireezy.com/wp-content/uploads/2009/09/applemac-insert1.png"><img class="alignright size-medium wp-image-804" title="applemac insert" src="http://blog.makinglifeezy.com.au/wp-content/uploads/2009/09/applemac-insert1-300x93.png" alt="applemac insert" width="300" height="93" /></a></li>
<li>Promotion Cataloguing system for products</li>
<li>Produce High Quality Marketing Documents</li>
<li>Produce your own full color Product Catalogues and full color marketing PDF’s</li>
<li>Produce your own Fliers and E-mailers</li>
</ul>
<h3><strong>Full Agent Marketing Relationship Management System</strong></h3>
<p>A specially adapted <a class="zem_slink freebase/guid/9202a8c04000641f8000000000010026" title="Customer relationship management" rel="wikipedia" href="http://en.wikipedia.org/wiki/Customer_relationship_management">customer relationship management</a> system for the Hire and Rental<br />
Companies.</p>
<ul>
<li>Contact Details, Contact history,</li>
<li>Standing Pricing Agreements/ Discounts/ Financial and Contract history</li>
</ul>
<h3><strong>Event or <a class="zem_slink freebase/guid/9202a8c04000641f8000000000088269" title="Project planning" rel="wikipedia" href="http://en.wikipedia.org/wiki/Project_planning">Project</a> Planning</strong></h3>
<p>Plan and manage events for your clients with the inbuilt event and project <a class="zem_slink freebase/guid/9202a8c04000641f8000000000209d59" title="Planning" rel="wikipedia" href="http://en.wikipedia.org/wiki/Planning">planning</a> tools.</p>
<div class="zemanta-img zemanta-action-dragged" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 250px;">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/44124348109@N01/21470089"><img title="Google's Master Plan" src="http://blog.makinglifeezy.com.au/wp-content/uploads/2009/09/21470089_2db47c90da_m.jpg" alt="Google's Master Plan" width="240" height="147" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/44124348109@N01/21470089">jurvetson</a> via Flickr</dd>
</dl>
</div>
</div>
<ul>
<li>Project manage events professionally.</li>
<li>Reduce project risk.</li>
<li>Full visual graphic reporting.</li>
<li>Even includes sub-contractor management.</li>
</ul>
<h3><strong>Bookings/ Inquiries and Availability</strong></h3>
<p>Manage Bookings professionally with the World’s most powerful booking management system. Respond quickly and easily to sales inquiries with accurate and timely information:</p>
<ul>
<li>Email or print off quickly tailored high graphic quality product information and pricing specific to their inquiry.</li>
<li>Check availabilities, reserve bookings by status and confirm bookings.</li>
<li>Track Bookings with Daily, Monthly, Weekly views.  Bookings are color coded depending on their status.</li>
<li>One click conversion of quotes to invoices.</li>
<li>Send reminder SMS to clients, a method shown to reduce no shows by as much as 25%.</li>
</ul>
<h3><strong>Inventory and Logistics Management</strong></h3>
<p>Manage your inventory and logistics with a completely integrated business solution.</p>
<ul>
<li>Schedule and record stock maintenance.</li>
<li>Improve inventory utilization.</li>
<li>Produce pick lists for warehouse staff.</li>
<li>Produce detailed delivery and collection schedules with route planning and directions through <a class="zem_slink freebase/guid/9202a8c04000641f800000000042acea" title="Google" rel="homepage" href="http://google.com">Google</a> <a class="zem_slink freebase/guid/9202a8c04000641f800000000052e4a8" title="Google Maps" rel="homepage" href="http://maps.google.com">Maps</a>; or tasking instructions such as set up, on-site inspections or disassembly.</li>
</ul>
<h3><strong>Accounting and Contracts</strong></h3>
<p>A fully integrated accounting package that is driven by your bookings.<br />
For example creating an invoice automatically generates an Account Receivable transaction, it also includes:</p>
<ul>
<li><a class="zem_slink freebase/guid/9202a8c04000641f80000000004a8857" title="General ledger" rel="wikipedia" href="http://en.wikipedia.org/wiki/General_ledger">General Ledger</a> and Profit &amp; Loss,</li>
<li>Cash book accounting,</li>
<li>Central Contracts store,</li>
<li>Easily manage and calculate complex financial payments/ splits/ commissions</li>
</ul>
<h3><strong>Collaboration and Workflow</strong></h3>
<p>Clients have stated that they have been able to cut as much as 30% of their operating time and costs by the use of through the in-built workflow tools. A major fallacy is that your whole system must be web based in order to collaborate with partners. Not only is this not true it is in fact a major business risk to you. As a number of recent clients have stated when the internet went down, we could not trade, we could not access our own information – we were completely at a loss.</p>
<p>MLE eliminates this business risk, but also provides you with the tools to collaborate effectively with your partners.</p>
<h3><strong>Other</strong></h3>
<ul>
<li>All you data is stored on your site, we do offer back up data services.</li>
<li>Eliminate the business risk of not being able to trade or conduct business when the internet is down.</li>
<li>Set staff access level s to data or functions by role or by person.</li>
<li>Comprehensive range of management reports</li>
</ul>
<p>Have a problem, then click live help and we can help you!</p>
<p>Works on <a class="zem_slink freebase/guid/9202a8c04000641f8000000000007986" title="Macintosh" rel="wikipedia" href="http://en.wikipedia.org/wiki/Macintosh">Apple Macintosh</a> or <a class="zem_slink freebase/guid/9202a8c04000641f8000000000025fe8" title="Windows" rel="homepage" href="http://www.microsoft.com/WINDOWS">Windows</a> based systems</p>
<p>Interested?  Then book an obligation <strong>free on-line demonstration,</strong> go to <a href="http://www.makinglifeezy.com.au">www.makinglifeezy.com.au</a></p>
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