In the previous article we discussed how companies are missing out out a golden opportunity in using Social Media to create sales leads.

In this article we will explain how to align Social Media to the customer buying process.

The example used is a party or event rental company.

Understanding the Customer Buying Process

Lets go back to marketing basics. People or businesses when they are considering a party or event generally go through the following process before buying:

1. Look For Ideas
2. Look for suppliers of equipment or services for those ideas
3. Contact the supplier
4. Start of normal sales process

Now Align To Social Media

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We are happy to provide advise to you if you are a hire or rental company.  No charge its a service we provide.  Why because our hire and rental management software comes with embedded social media marketing tools and we want people to appreciate the value of using them.

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