SME Marketing

19 Feb

How to Use Alexa to Improve Your Search Rankings

Alexa provides the generally accepted global rankings for websites.

Whether it is accurate or not, the point is mute, the fact is that it is the generally accepted web site ranking.

Did You Know

That in July 2008, Google announced that it had just indexed over 1,000,000,000,000 (USA one trillion) unique web pages (url’s). Impressed well you should be because ten years earlier it was only 26 million (which is only 0.0026% of one trillion).

What are Alexa Rankings?

Alexa ranks sites based on the information gathered from Internet users who use the Alexa tool bar on their browser.

OK, yes not every one has Alexa tool bar so the traffic rankings are estimates only. Hence the criticism levelled at Alexa from some quarters.

But then again what’s the difference between these estimates and television ratings, they are only estimates as well
The primary users of the data are advertisers. Trying to determine which show (web site) to advertise on to reach their target market.

But Alexa actually offers more than that!

The Only Advertising on Our Site is Our Own – So Why Bother About Rankings?

Great question!

Yes, you can actually have a very low ranked site, yet be effective in generating traffic your website from good keyword usage. Evidence that you have a good SEO practise in place.

Under Rated Benefits of Alexa

Alexa is a under rated marketing tool:

Enhance Your Credibility. One aspect of the sales process, particularly on-line marketing and sales is proving that you are credible. Basically you can deliver what you say. Customer testimonials on your site as well as other proofs. Having a good Alexa traffic ranking can form part of the credibility proof set. Why because it implies to on-line customers that other people value your site.
Market Research. Alexa is an excellent market research tool to support your competitor and market analysis. In areas like your performance relative to them, keywords, reach etc.
Guide to Social Media Marketing Performance. Ok out on a limb here, but we found that when we were really active on social media marketing our Alexa ranking went North with a bullet!!! So arguments about methodology etc of Alexa aside it was a useful tool we think in measuring our performance.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

Usability and Search Engine Promotion (lazerpromotions.com)
Inbound Marketing: How to use Social Media to Direct the Flow of Online Information and Opinions to Irrigate and Grow Your Brand (unionstreetmedia.com)

19 Feb

Why Small Businesses Should Blog?

Blogs can be a excellent tool for the vast majority of hire and rental businesses.

Specifically party, audio visual and general equipment type hire and rental businesses.

Did you know?

Companies that blog have 55% more visitors

source: hubspot industry survey

Increasingly as other posts have discussed the primary lead source for most successful hire and rental businesses is the web. Hence the marketing objective becomes how to increase web site traffic.

Janet Meiners Thaeler in an excellent article for Small Business Trends shows that companies with blogs generate 55% more web traffic than those who dont. The full article is a must read, on the upside it is also short and easy to understand. Link to the article is below.

Blogging: The Best SEO Tool for Small Businesses

Remember that in HireEzy 2.1 we provide you with desktop integration to your blog, and even help you set one up.

Making it so much easy for you to get started and maintaining your blog.

Not sure how to write a blog article, then read this -How to Write a Blog Post .

About Us

Using Twitter to Promote your Blog
Great Resources to Improve Your Blog
6 Easy Sources To Find Blog Topics (smallbiztrends.com)
3 Keys to Small Business Marketing Success (marketing.blogtanker.com)
Gaining Blog Subscribers (toprankblog)

19 Feb

Social media isn’t the problem- its the current crop of managers

The current generation of managers (C Levels) are the barrier to Social Media.

And the problem is not social media that has just brought it to a head

There has been lots of traffic over recent months how junior staff are struggling to convince older managers of the benefits of Social Media.

The are stuggle has to come to a head because of Social Media

The C Level Managers today were junior staff in the 1980′s. A time when the whole western world got so wrapped up in down-sizing, right sizing – productivity improvements.

They think, and I should know I went through it too, all about lean and mean – minimum staff to do a job – its all about the productivity per person. To most of them Social Media is idle chatter in fact all chatter is idle.

All Customer Conversations are Idle Chatter

To the C Level Managers today whose careers started in the late 1970′s and 1980′s – any customer conversation is idle chatter. Think about it, have you heard things like this.

Telephone Calls: You spent too long on the customer account call! And by the way what were you talking to them about their kids playing basketball for?

Counter Service: Stop talking to the customers just serve them and move on, time is money.

Now Bring on Social Media

Social media is about engaging with people, actually chatting to them. That is most definitely not going to fly with a productivity mindset manager, especially when the results are hard to prove.

So as BenYoskovitz puts it

Unfortunately, too many mid-level and junior-level employees are forced to spend a disproportionate amount of their time figuring out how to justify things to their bosses ….

Marketing Will Tell Customers

Its not up to YOU to create a relationship with customers – marketing will TELL our customers we want a relationship with them.

Probably a bit harsh that line, but I spent twenty years in Corporate life before joining the excellent world of a Small to Medium business.

But there is an element of truth to it. Corporate marketing departments “control” the public message, including defining the companies relationship with clients. Depending on the value of the client that is.

Measurement is the Key

The 1980′s crop of managers are not dumb, ( well I hope I am not) our careers have been built around measurement. Measuring results is needed to justify decisions. That is just the way we were taught to think. However we all struggle to measure the intangible value of customer conversations (relationship building conversations).

Social media will in time develop the metrics to prove it works. Once it proves it and allowing for some time to change mindsets it will be adopted. And it does work, for example

We dumped google adwords and just use Social Media and our leads went up 83%.

True Customer Relation Building May Become in Vogue

And this may even flow on to the broader area of customer conversations. May be Dale Carnegie‘s principals for enhancing relationships may become in vogue again.

Become Genuinely Interested In Other People.
Be A Good Listener. Encourage Others To Talk About Themselves.
Talk In Terms Of The Other Person’s Interests.
Make The Other Person Feel Important — And Do It Sincerely.

Ultimately we will get back to talking to customers either on the phone, in the aisle, at the counter or on facebook etc. Because the proof will emerge that it pays to do so.

For example more companies like us will be able to show themselves and others that Social Media infact time anytime spent on customer conversations works.

Please add your comments!

About Us

Is Social Media the greatest revolution of our time? (francescofederico.net)
Legal Issues and Social Media Use in Organizations (othersidegroup.com)
Twitter and Foursquare Become the New Loyalty Program at Tasti D-Lite (mashable.com)

29 Jan

Why Party Hire and Party Rental Companies should be Natural Social Media Marketers

| 1 comment

: Image via Wikipedia

We recently completed a two month market research project and found that the vast majority of Party Rental and Party Hire companies are not using Social Media.

This is really odd – given that Social Media is a Natural Fit for Party hire and Party Rental companies.

Social Media is how we now increasingly conceive and plan events and parties….

Well Social Media is how people connect with people socially in a digital world!

Its how they communicate and even plan get together’s, events, parties and even weddings!

AND its not just Gen Y, that use Social Media!

The fastest growing segments are primarily middle aged people and businesses.

Baby Boomers and Seniors are flocking to social media – Stats to Prove it

Primary Marketing Demographic of Party Rental and Party Hire companies is…

And who is the primary market demographic for Party hire and Party Rental companies – Middle Aged people (disposable income, children to be married off, home based entertainers etc) and Businesses (corporate events, client events etc)! The very segment flocking to social media!

Hence why it is so strange!!!

Party and Event rental companies supply equipment and services to people holding events or parties.

As such they want and need to connect with people planning to hold such events or parties.

A primary segment that buys these services and hence they wish to connect to is the middle aged demographic. Why because they are the a major purchasing of such services!

Missing A Golden Marketing Opportunity

Fundamentally Party hire and Party rental companies are missing a golden marketing opportunity.

To take the lead in connecting to these market segments.

So Why is it Not Used?

The research identified that the primary reasons for the failing to use Social Media was not understanding how to use it.

In the next article we explain how to use Social Media at each stage of the buying process of your customers.

Or for more information please contact us Email Us

HireEzy party hire software and party rental software for growing businesses

generation x is now on alltop. thanks, gen x files, guy kawasaki! (jenx67.com)
Different generations, same objectives: Boomers, Gen-X and Gen-Y want the same things at work (newswire.ca)

28 Jan

Look To Small Companies For Social Media Innovation

Necessity is the mother of innovation – so the adage says!

The tough times create the business circumstances that foster necessity. Businesses are forced to be both more creative and at the same time more brutal in their decision making. Innovative ideas whether:

market solutions,
business models or
technology will be created.

Whilst many of the ideas in this post are applicable across all business sectors, the focus of this article is on the Equipment Hire and Rental market.

Social Media as Basis of Innovation Ideas

The range of ideas that may be implemented can not be predicted. However it can be confidently predicted social media will form the basis of many innovations, around areas such as:

Revenue Improvement: Marketing areas such as lead generation, customer service, customer retention;
Cost Reduction: In marketing budgets by reducing expenditure on traditional marketing methods
Mitigation of Risk: Such as in areas like Product Damages and Safety through use of YouTube, see post.

At the end of this post is a series of examples of how to use each of the major Social marketing tools.

Where to Look for the Innovative Ideas?

Where will the innovation emerge from, large corporations or small rental or hire business?

Let’s look to what has happened over the last thirty years as an indicator of what may happen. Consider this, that since 1980, Corporations have completely lost their monopoly on new ideas. This change in innovation sources ended the era of IP monopolization. We are no longer in the era when “feudal lords” (i.e., a small handful of large “old economy” companies) controlled all the (intellectual) property and those who were without property had no rights. [1]

In 1980, Corporations accounted for 80% of all innovation (research and development outcome), they now account for under 20%. The beneficiaries have been small to medium sized companies who now account for 80% of innovations.

A key trend emerging in the knowledge economy is the change in the sources innovation. Prior to the 1980’s, large corporations dominated US research and development, with over 80% being undertaken by companies with more than 5000 employees. However since 1980, this has completely inverted, with small companies accounting for almost all the growth in R&D. [2]

Hire Rental Industry Innovation

The discussion above may not sound applicable to the Rental and Hire Industry but it is. For example in the 1980’s only the large Corporations could afford the innovation R & D expense of developing computing based management systems. Such rental software or hire software management systems are now powerful and affordable to businesses of all sizes.

Importantly though even more powerful tools such as Social Media are available (in may cases freely) to any business.

Innovation in the use of these tools is not constrained by not having financial resources but more by the extent of the will and imagination of companies.

It is in the area of will that the true constraint may appear. Major Brands have demonstrated in some instances a reluctance to engage in social media for fear of losing control of their brand. This is understandable as the brand is an asset that could well appear on the balance sheet. Hence taking avoiding perceived risks with the brand is understandable. Numerous articles in this subject.

Smaller hire and rental businesses whether though the pressure of necessity or less attachment to a brand are therefore more likely to undertake innovative social marketing ideas.

So if you are looking for new innovative ideas in the equipment hire and rental industry look to the Small business sector rather than corporations – the results may surprise you. Below is a list of how equipment hire and rental can use of each of the main social marketing tools.

About Us

How to Use Social Media Tools

16 Jan

Hiring strategies shift toward social media – Mass High Tech Business News

: Image by deanmeyersnet via Flickr

Hire and Rental companies have been in the main relatively slow to adopt to social media as a marketing tool.

This is despite the sector probably being one that could benefit most from using Social Media as a marketing tool.

Those Hire and Rental Companies who have adopted social media as a marketing tool have realized the benefits, particularly in lead generation.

The benefit of social media marketing is now becoming apparent to most business sectors, as evidenced in the article link below.

Hiring strategies shift toward social media – Mass High Tech Business News

Posted using ShareThis

HireEzy 2.1, business management software for hire and rental companies, makes social marketing easy for you – with its inbuilt and easy to use tools

Social Media Marketing Findings (biztipsblog.com)
Why Kodak Thinks You Should Use Social Media (kylelacy.com)

26 Dec

The Risk Facing Social Media

Social Media marketing faces a serious risk to its adoption by business.

Many already question whether it is a fad? And if these risks are not addressed then it could well be perceived as a fad?

The hype that presently surrounds Social Media marketing has many of the hallmarks of the late 1990′s and its hype regarding integrated business systems.

The Chasm

Social Media Marketing has its basis in technology arguably web 2.0 tools. Therefore it is considered that some aspects of Geoffrey Moore’s, Crossing the Chasm (1991) could be applied to Social Media Marketing. (note image source wikipedia)

Early Adopter Stage

In life cycle terms Social Media Marketing for business is very much in its early adopter stage.

Early adopters, like us, are the enthusiasts who see the business potential. To businesses like us, we see the potential of Social Media marketing as a way to achieve our business goals. We are driven by dreams and aspirations for improving our business marketing using Social Media marketing without the need for definitive proof that it will work before we start.

However this is the stage at which results must begin to match dreams.

visionaries are easy to sell but very hard to please… because they are buying a dream…

This is where the real risk for Social Media lies!

It must be seen to deliver the results expected. And it is this expectation that it at the very heart of the risk facing Social Media marketing’s future.

Hype Setting Unrealistic Expectations

Social Media Marketing has certainly been hyped up in some many quarters as the new marketing approach for the new age. Whether deliberate or not, expectations are being set that Social Media marketing will deliver above average returns on marketing effort.

If visionaries can only achieve average results or arguably even slightly above average results, their perception may be that their Social Media marketing experiment has failed. Based on the concept that satisfaction is achieved when perception exceeds expectations. For example if you have really high expectations but perceive only above average results then you will be dissatisfied.

Metric’s Needed to Moderate Expectations

The second problem is the absence of benchmarks or metrics to moderate or help define a reasonable set of expectations. Moderation of expectations may be needed by Social Media, given the hype especially by those who advocating the wonderful benefits of “going viral”.

However there is an understandable paucity of metrics to gauge the success of social media marketing due to its infancy. Some research is being to emerge to help guide and even moderate expectation thinking. However such research is still limited, effectively meaning that a real risk exists of visionaries having unrealistic expectations of success hence being disappointed when those expectations are not met.

Risk of Focusing on Applications (Tools) Not Strategy

The next risk element facing Social Media marketing is the focus on tools (applications), ie Twitter, Facebook, Blogs, Linked in etc rather than a coherent strategy. Twitter and Facebook’s dominance in the mainstream media may lead to some visionaries building business dreams on the basis of just using one or two of these applications. Such an approach to those of us who are beginning to understand Social Media marketing is fatally flawed.

Social Media marketing requires a coherent strategy with a defined purpose, such as increasing web traffic, increasing sales leads, improving brand awareness or customer retention. Flowing from the purpose objectives can be set. Knowing both the purpose and objectives means that the appropriate applications and resources can be determined. Whilst the absence of metrics (as discussed above) may limit the hardness of objectives this should not be used as an excuse not to create a strategy.

Pressure is On Social Media Marketing

Finally the pressure is mounting on Social Media marketing and with it the risk of perceived failure in the broader business community. In addition to the risks discussed above is the pressure coming from the volume of companies who are planning to undertake Social Media marketing. The Center for Media Research found that…

After surveying more than 1,000 people with media buying or planning responsibilities, the center found that “having a presence on social networks” is one of the top priorities for media plans in 2010.

As Sean Carlton (former Dean of Philadelphia University’s School of Design + Media) from Clickz.com puts it many of these companies are creating a presence with out a strategy.

Bad Publicity will Create a Bigger Chasm

It will take time for Social Media marketing advocates to develop case studies proving the benefits, plus defining the metrics as well as providing the infra-structure of education, consultants, resources etc to teach the “how to’s”.

The clock is ticking though as the high volume of “newbies” entering the social media marketing space creates a real risk of bad publicity. Newbies who fail will be quick to tell the world, “oh we tried that and it didn’t work.” Bad news always travels faster and wider than good news, its human nature.

To cross the chasm, ie to start to become part of the main stream marketing, Social Media marketing needs third party referencing. The early majority, that segment on the other side of the chasm, look to others in their industry for proof that something works:

Pragamatists tend to be ‘vertically’ oriented, meaning that they communicate more with others like themselves within their own industry than do technology

If some in the industry have been early adopters who have failed to be successful then word will spread. This will have the impact of slowing the adoption of Social Media marketing in that industry. Effectively deepening or widening the chasm depending upon your perspective.

Social Media Marketing is at a Cross Roads

Social Media Marketing has a future and it will in time become a standard component of marketing strategy. However it does face risks to its short term future from over hyped expectations and the focus on tools not strategy.

Greater emphasis needs to be placed on developing strategic frameworks/ guides and as well as metrics, case studies and other reference material to help support the successful use of Social Media marketing.

If you believe in Social Media, and we do, then we need to focus less on hype and more on the tools to help support its growth!

About Us

Making Life Ezy provide business management solutions with integrated web and social media solutions to the Hire/ Rental Industry. For more information email us at sales@makinglifeezy.com.au or visit our web site www.makinglifeezy.com.au

Social Media and Socialising…Let’s not muddy the waters. (socialmediatoday.com)
Establish the beachhead (marsdd.com)
Why Social Media Measurement needs to Catch Up to Adoption (visinsights)

22 Dec

Big List of Resources on How to Use Social Media

What Social Media offers to businesses of all sizes is amazing.

Business tools for a range of needs and functions from:

collaboration,
marketing,
knowledge management,
document management,
sales,
logistics, etc

But what are they and where are they?

Cameron Chapman made this post on Mashable, it is one of the best consolidated resource lists we have read. Not only does it list sites but also provides a succinct summary of what they do.

Click the link below to read it, it is well worth it.

HOW TO GUIDE: 60 Great How To Sites and Resources

Posted using ShareThis

19 Dec

Hire and Rental Industry Social Media Wallflowers

A recent survey of the consumer packaged goods market identified that over half of all such companies are social media wall flowers.

About half (53%) of consumer packaged goods companies are still social media “wall flowers,” meaning that they still have both low presence and low engagement within these media, according to an informal survey conducted among members by the Grocery Manufacturers Association. (read full article – its another brilliant article by Sarah Mahoney)

The same can be said of much of the equipment hire and equipment rental industry – where wall flowers dominate

Not an issue you think – well given the best Equipment Rental and Hire companies now generate most of their leads from the web.

AND in order to generate leads you need high levels of on-line awareness (search engine rankings)

AND with out doubt the best tool to help create that is Social Media

THEN being a wall flower is costing you money

Social Media marketing should be essential for every party hire, party rental, event hire, event rental, wedding hire, wedding rental type company -

WHY because the market you target is to supply people who are being social!!!!

Social media helps you to engage with such people – it works!

If you are in the industry and want to know more about Social Media marketing for you company then we are happy to help share our experience and knowledge, as an industry service.

HireEzy the global innovation leader in equipment rental software and equipment hire software – and it includes embedded integrated social media marketing tools – amongst a whole lot of other things

For more information email us at More Information

Social Media includes Twitter, Facebook, Digg, Delicious, YouTube etc – for articles on how to use Social Media for hire or rental business marketing see other posts we have in this blog.

4 Online Marketing Techniques Your Business Should Be Using (smtusa.com)
SEO vs. Social Media: Which is Better? (shoemoney.com)
Shifting CPG resources from traditional to social media (smartblogs.com)

19 Dec

Managing Standard Package Offers

Many hire and rental companies offer standard packages for equipment hire, or even equipment rentals that include a bundled service.

But are they effectve?

What do You Know About the Packages Effectiveness?

This question relates to whether or not the package is being hired or rented in the frequency and quantity you anticipated. To know this you need to have access to information such as:

Do you know how often a package is booked out in the last twelve months?
Which month or seasons are the packages rented or hired in the most of least?
Correlation of marketing effort (social media, sms or email campaigns) to package bookings?
Are their combinations of packages that people book out? If so could this in turn be bundled in to a promotional offer package?

Knowing this information and more, can lead to deductions such as knowing that the most effective time to market package B, is in June and July as this leads to 30% increase in bookings. But marketing it in Dec and Jan leads to only a 3% increase in sales. Or knowing that Package C, has been marketed heavily yet it has not been booked out in sufficient quantity to justify continuing with it?

To start the process of analysing a packages effectiveness you firstly need to define the package.

Defining Packages

Hire and rental packages can take multiple forms. They can be a bundle of equipments for a specific purpose, the same or different bundle with a service – may be installation. Or you may even offer a complete turnkey solution package which includes everything includng planning, staffing or service delivery as well as the equipment.

If you do offer such packages then you need to define the package with all of its component equipment and services. HireEzy enables you to do this including packages that may include services or even sales items.

Allocation of Standard Packages to Bookings

Each defined package is allocated to a booking as a template offer, with all of its component equipments. Such packages can still be modified for each client booking to suit there specific need. This automation simplifies the whole process of booking out a standard offer, whilst enabling subsequent product offer analysis to be done.

What Event or Activity is Driving the Customers Booking

What is the customer hiring or renting the package for. Obviously sometimes this is obvious, but sometimes it is not. For example you may have a generic 20 person party rental package. Certainly knowing the frequency at which this package is booked out is really useful. But knowing which type of event the client is renting it for would be even more useful in marketing terms.

Is it for a corporate function? And if so what sort of corporate function? Many companies dont capture this information so hence may miss out on potential market opportunities.

Imagine knowing that the 20 person party pack has been hired out 25 times in the last 6 months, and 80% of these were for Small to Medium sized business staff functions.

Being imaginative you may determine that if you rename to a business function package you may increase sales. You could even based on your analysis change the package as per their most common variations. Or you could even go further and look at teaming up with a local catering provider and offer a complete solution offer traded under your brand with your handingly margin.

Information is the Key

The key to any good marketing analysis information of your standard package offers is information and teh ability to easily analyse it. HireEzy (hire software and rental software) provides you with the ability to not only manage package easily as bookings but also the detailed market information you need.

11 Nov

Presentation on Why Traditional Marketing Fails

The primary purpose of most Marketing for most Small to Medium Businesses is to generate leads.

However many of the traditional Hire and Rental Company marketing techniques and tools that have been the bedrock of the industry are now being challenged.

Yellow Pages. Yellow pages is declining
NewsPaper. There very existence is under threat
Television. Advertising decline

The problem faced by traditional media is substantial and in some cases probably terminal.

To understand the problem traditional media faces, view the slide deck below.

New Survey: The Impact of Sales 2.0 Tools (thecustomercollective.com)
Cost-Per-Lead Figures Vary by Vertical (marketingvox.com)
Why Internet marketing is just getting started (mikemoran.com)

Cross Platform
MAC & WINDOWS SOFTWARE

HireEzy – Hire and Rental Software

SME Marketing

How to Use Alexa to Improve Your Search Rankings

Did You Know

What are Alexa Rankings?

The Only Advertising on Our Site is Our Own – So Why Bother About Rankings?

Under Rated Benefits of Alexa

About Us

Why Small Businesses Should Blog?

Did you know?

About Us

Managing Standard Package Offers

Many hire and rental companies offer standard packages for equipment hire, or even equipment rentals that include a bundled service.

What do You Know About the Packages Effectiveness?

Defining Packages

Allocation of Standard Packages to Bookings

What Event or Activity is Driving the Customers Booking

Information is the Key

Presentation on Why Traditional Marketing Fails

The primary purpose of most Marketing for most Small to Medium Businesses is to generate leads.

The problem faced by traditional media is substantial and in some cases probably terminal.

Our Social Media Links

Meta

SME Marketing

Did You Know

What are Alexa Rankings?

The Only Advertising on Our Site is Our Own – So Why Bother About Rankings?

Under Rated Benefits of Alexa

About Us

Related articles by Zemanta

Did you know?

About Us

Related articles

The are stuggle has to come to a head because of Social Media

All Customer Conversations are Idle Chatter

Now Bring on Social Media

Marketing Will Tell Customers

Measurement is the Key

True Customer Relation Building May Become in Vogue

About Us

Related articles by Zemanta

Problem Solved

About Us

Social Media is how we now increasingly conceive and plan events and parties….

Primary Marketing Demographic of Party Rental and Party Hire companies is…

Hence why it is so strange!!!

Missing A Golden Marketing Opportunity

So Why is it Not Used?

Related articles by Zemanta

In this article we will explain how to align Social Media to the customer buying process.

Understanding the Customer Buying Process

Now Align To Social Media

[table id=7 /]

Related articles by Zemanta

Necessity is the mother of innovation – so the adage says!

Social Media as Basis of Innovation Ideas

Where to Look for the Innovative Ideas?

Hire Rental Industry Innovation

About Us

How to Use Social Media Tools

Marketing Problem

Creating a Digital Marketing Platform

Marketing via Twitter

Marketing via Facebook

Marketing via YouTube

Marketing via WordPress

The question many ask is – Well what should we post on our blog?

Related articles by Zemanta

Social Media marketing faces a serious risk to its adoption by business.

The Chasm

Early Adopter Stage

This is where the real risk for Social Media lies!

Hype Setting Unrealistic Expectations

Metric’s Needed to Moderate Expectations

Risk of Focusing on Applications (Tools) Not Strategy

Pressure is On Social Media Marketing

Bad Publicity will Create a Bigger Chasm

Social Media Marketing is at a Cross Roads

About Us

Related articles

What Social Media offers to businesses of all sizes is amazing.

But what are they and where are they?

The same can be said of much of the equipment hire and equipment rental industry – where wall flowers dominate

HireEzy the global innovation leader in equipment rental software and equipment hire software – and it includes embedded integrated social media marketing tools – amongst a whole lot of other things

Related articles by Zemanta

Many hire and rental companies offer standard packages for equipment hire, or even equipment rentals that include a bundled service.

What do You Know About the Packages Effectiveness?

Defining Packages

Allocation of Standard Packages to Bookings

What Event or Activity is Driving the Customers Booking

Information is the Key

The primary purpose of most Marketing for most Small to Medium Businesses is to generate leads.

The problem faced by traditional media is substantial and in some cases probably terminal.

Related articles by Zemanta

Our Social Media Links

Meta