But the cost to Small Business in time and money can be prohibitive.

Images are needed for:

• Web sites
• Digital marketing Catalogues
• Even for HTML email campaigns
• As well as traditional media advertising

Not having images or having low quality images can seriously detract from a Small Businesses Marketing effort.  Detraction that in a competitive market can directly impact on sales.

A key cost driver is often the high volume of product images needed

Many small businesses, particularly rental and hire can have hundred’s if not thousands of products.  Hence paying to have each product photographed is literally cost prohibitive.

Taking adhoc images or using supplier product photographs can create an inconsistent image appearance.

Images with different sizes, backgrounds, borders, orientations etc when placed on a web site or catalogue can look terrible.

Creating a negative perception in the client’s/ prospects mind.

The issue becomes how to create consistent looking photographs/ images that enhance your brand’s advertising appeal and impact regardless of the advertising medium.

Creating Low Cost Quality Product Photo’s

However there are some very effective ways of creating your own consistent high quality images.

Creating you own in-house photography studio is actually far easier than your think.

In a series of step by step video’s you can see how to create these product photographs.

We have collated these from YouTube and all are accessible on our YouTube channel – how to photograph your own products

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

Hire and Rental Companies are increasingly finding Twitter as a brilliant lead generation tool.

Specifically in pointing people towards their Web Sites, Blogs or even You Tube sites.

Some studies have shown traffic increases of up to 100% using Twitter.

HireEzy 2.1 – complete hire and rental business software – includes in built Twitter integration which when combined with the fully integrated online web store and blog option, provides hire and rental companies with a powerful simple to use digital marketing platform.

Not sure how to develop your Twitter marketing plan for your business?

Then read this excellent article.

Twitter Launches “Twitter 101″ Step One Of The Business Plan

Posted using ShareThis

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration.

How to Use Social Media Tools

Marketing Problem

Hire Rental Advertising Considerations
Why Traditional Marketing Fails
Yellow Pages Versus SEO

Creating a Digital Marketing Platform

Creating a Digital Marketing Foundation
Hire Rental Web Lead Statistics

Marketing via Twitter

How Rental Hire Company can use Twitter
Business Reason to Use Twitter

Marketing via Facebook

Using Facebook for Business
They worried about Social Media in the 1930′s

Marketing via YouTube

How Rental and Hire Companies can use YouTube
Big List on How to Use Social Media

Marketing via WordPress

Why Blogs are Effective for Small Business
Why Small Businesses Should blog

The primary purpose of most Marketing for most Small to Medium Businesses is to generate leads.

However many of the traditional Hire and Rental Company marketing techniques and tools that have been the bedrock of the industry are now being challenged.

• Yellow Pages.  Yellow pages is declining
• NewsPaper.  There very existence is under threat
• Television. Advertising decline

The problem faced by traditional media is substantial and in some cases probably terminal.

To understand the problem traditional media faces,  view the slide deck below.

Related articles by Zemanta

• New Survey: The Impact of Sales 2.0 Tools (thecustomercollective.com)
• Cost-Per-Lead Figures Vary by Vertical (marketingvox.com)
• Why Internet marketing is just getting started (mikemoran.com)