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Creating Low Cost Product Photos for Business
Need for creating high quality product images is increasing!
But the cost to Small Business in time and money can be prohibitive.
- Web sites
- Digital marketing Catalogues
- Even for HTML email campaigns
- As well as traditional media advertising
Not having images or having low quality images can seriously detract from a Small Businesses Marketing effort. Detraction that in a competitive market can directly impact on sales.
A key cost driver is often the high volume of product images needed
Many small businesses, particularly rental and hire can have hundred’s if not thousands of products. Hence paying to have each product photographed is literally cost prohibitive.
Taking adhoc images or using supplier product photographs can create an inconsistent image appearance.
Images with different sizes, backgrounds, borders, orientations etc when placed on a web site or catalogue can look terrible.
Creating a negative perception in the client’s/ prospects mind.
The issue becomes how to create consistent looking photographs/ images that enhance your brand’s advertising appeal and impact regardless of the advertising medium.
Creating Low Cost Quality Product Photo’s
However there are some very effective ways of creating your own consistent high quality images.
Creating you own in-house photography studio is actually far easier than your think.
In a series of step by step video’s you can see how to create these product photographs.
We have collated these from YouTube and all are accessible on our YouTube channel – how to photograph your own products
About Us
HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au
Thumbs Down – Techo Twitter Posts week ending 18 Oct
Welcome to the Thumbs Down Edition of my review of the week in tech.
Each week I’m picking out the things that I thought were a stupid idea, a bad thing to happen or just payed out on a tech company deservedly that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.
I missed out on doing this weekly review on time as it was all hands on deck in Making Life Ezy putting the final touches on HireEzy 2.1 before release that week. We’re all done now and everything is back to normal.
This week in Thumbs Down I found myself highlighting Google‘s lamo attempt to control the internet and picking out a HUGE problem with Apple‘s new operating system which deletes all user data. Yeah, you read that right – and people whinge about Windows. Gosh.
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Haha – Google Wave – Early Impressions: Too Much Effort & Unintuitive http://tinyurl.com/yzhn4st
I’ve blogged before about how I think Google Wave is/will be stupid, worthless and pointless. But don’t just take my word for it, other people are saying it too – as evidenced by this article. Don’t know what Google Wave is? Well, who cares. If you do, it’s supposed to be an email/twitter/instant messaging alternative – replacement, whatever. C’mon Google, you employ 20,000 of the smartest people on earth and not one of you can figure out that most people won’t want to ditch email because they can barely breathe without having access to it. #FAIL
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Interesting read, if you’re a geek – YouTube‘s Bandwidth Bill Is Zero. Welcome to the New Net http://tinyurl.com/yfhcuuv
Well, I know most of you aren’t geeks and won’t read the article, so I’ll paraphrase here to outline why I thought this article was interesting – basically, Google has a direct optical fibre connection to the core movers and shakers that make the internet connect to everybody (in fact, I read recently that Google accounts for 6% of all internet traffic in the word at the moment, an astounding statistic for a company that didn’t exist 10 years ago), which means that Google don’t need to pay for internet traffic. So, all of those YouTube videos are just beaming out of the place with the computer infrastructure built into the rest of Google’s fortress of computer power, essentially making what most people would think to be an extremely expensive operation in pushing out online video actually cost them basically nothing to run – all those ad impressions are pure profit. This is an amazing contrast to an organisation like Facebook, which spends $1 million a month of infrastructure to make their service super snappy and fast for users. What the article goes on to detail is how Google hold so much power already, that instead of internet providers charging places like Google to have direct access to each other so that company’s internet users their their site quicker, Google are so powerful that they can charge internet companies to have better direct access to them to provide their services faster to their users. In the next 3 years this will be a huge debate in the US as their government is trying to regulate this stuff and don’t really know how to approach it properly. Public outcry ensures. It’ll be an interesting development.
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LAME – Google enters the e-book arena http://bit.ly/wFDAM
I’m sure if I stood in a newsagent taking pictures of each page of a magazine so I could read it later without having to buy the magazine in the first place I’d be chased down the street by the shop owner and probably have the cops called on me. Google send people to libraries to scan books digially, build a whole online book store full of inventory and they call it a “business“. This is criminal. That’s all I have to say.
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WOW Mac Users should read this – Major bug in Snow Leopard deletes all user data http://bit.ly/10PdGD
So, being the good samaritan that I am, I’ll give you Mac users this tip – don’t allow anonymous logins on your computer. You’ll have your login that you use and just keep using that – don’t switch to another user and use the anonymous feature, as what happens is that you’ll go to log back into your computer as you and everything will be gone. Yeah, it’s pretty awful and embarassing problem. I tweeted this last week and I’m not sure if Apple have patched this problem yet but keep your eyes peeled on the Apple Software Update feature – last I read Apple were looking to put out a 10.6.1 update that addresses this and other problems.
About Us
HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au
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